Manager Marketing

Jenny Huang, M.B.A

714-***-**** *********@*****.***

Brand Marketing & Communications Manager

Drives Strategic Product Promotion

Trilingual Marketing and Communications leader with 8+ years of retail marketing management experience at Fortune 500 companies working with premium luxury brands. Excels in managing projects from creation, development, and execution process with cross-functional teams and external vendors while cultivating strong relationships. Proficient in executing marketing programs and deliverables to build brand awareness, and drive traffic and conversion in the retail business.

Core Competencies:

Integrated Marketing Communications

Digital Marketing

Innovative Marketing Strategy

Go To Market Plan

Campaign Management

Client Relationship Management (CRM)

EDUCATION

Masters of Business Administration (MBA), Concentration in Leadership and Management, University of La Verne- La Verne, California, May 2015

Bachelor of Science (BS), Business Administration- Marketing Management, California State Polytechnic University, Pomona – Pomona, California

PROFESSIONAL EXPERIENCE

LUXOTTICA GROUP SpA- ILORI Optical, Optical Shop of ASPEN, and Persol, Lake Forest, CA 2013 - 2015

Brand Marketing Communication & Production Manager

Managed the 360 marketing strategies and initiatives for 35 stores to grow brand awareness and fulfill sales and marketing objectives.

Led Customer Relationship Management (CRM) cadence growing luxury retail’s database with direct mail achieving capture rate of 35% to 65%

Executed CRM campaigns to cross-sell and up-sell new and existing products through email blast achieving a capture rate of and email capture rate of 16% to 38% for 2014

Managed luxury retail’s overall database, key campaign metrics, and analytics ensuring delivery of meaningful content to a clean database and improving outreach to achieve ROI as high as 66%

Achieved an average of 18% open rate and 2% unsubscribe rate per email blast to gain communication efficiency

Collaborated with creative designers, copywriters, and vendors to seamlessly design in store signage, collateral, and seasonal catalogs to ensure brand alignment, maintain quality, and build brand equity elevating the overall brand experience

Managed event and marketing expenditures to ensure budgeting and invoicing accuracy on a monthly basis achieving 3% margin of error

SHELLY AUTOMOTIVE GROUP, Irvine CA 2013

Marketing Manager (Irvine BMW, Irvine MINI, Shelly BMW, and Mercedes-Benz of Long Beach)

Managed marketing strategies and digital presence for 4 dealerships in the automotive group to grow brand awareness targeting local residents and surrounding business while offering competitive promotions for new purchases and leasers.

Jenny Huang *********@*****.*** Page Two

SHELLY AUTOMOTIVE GROUP - Marketing Manager (continued)

Improved overall company website traffic by 71% through aggressive searchable Pay-Per-Click keywords.

Strategized sales and service campaigns (emails and direct mail pieces) to grow new audiences by 5% monthly and 90% monthly loyalty visits

Created digital strategies across multiple platforms and achieved 80% engagement

FISKER AUTOMOTIVE, Anaheim, CA 2011 - 2013

Executive Sales Account Lead

Supervised high profile accounts and celebrity accounts ensuring car owner experience is seamless all hours of the day from consideration to post purchase and through service appointments.

Oversaw executive cases and high profile accounts with consumer issues to restore customer’s confidence in the brand and product resulting with 82% retention rate

Monitored FiskerBuzz Forum to have a strong web presence to maintain consistent engagement

Supervised and validated North America and Canadian marketing co-ops submissions to boost brand recognition through advertising or events while spending only 83% of total budget

NORDSTROM, Orange County/ Los Angeles, CA 2005 - 2011

Visual Merchandising Stylist (2009 - 2011)

Stylist for departments to ensure sales teams is maximizing customer’s shopping experience with product presentation, flow of department, and leveraging floor capacity while creating an effortless customer experience.

Created and composed storewide windows with mannequins and visual elements to effectively illustrate seasonal products, trends, and styles gaining a 38% storewide increase

Merchandised department displays and products to maximize space and inventory count to achieve 5% monthly increase on units per transaction

Regional Event Marketing Coordinator (2007 - 2009)

Operated corporate driven and local events in store and off site to grow community partnership and increase traffic to create a world-class experience while presenting the latest and newest offerings. Led corporate events and store promotions (i.e., private parties, fashion shows, designer personal appearances and charity events).

Promoted new brands and products to gain 32% sales for the Orange County/ Los Angeles region

Monitored and measured event budgets/ expenses to evaluate the success rate and apply proper adjustments for continued growth

Assistant Manager (2007)

Managed a team of 18 salespeople to produce an exceptional customer service experience for shoppers to build strong customer relationship management.

Achieved 28% growth in department sales for two consecutive quarters with planned “Top Vendor” sales promotions that strengthen brand awareness

Appointed Lead Merchandiser to implement dynamic and compelling presentations to execute diverse transition between product offering to fulfill various customer’s needs

SKILLS

TECHNICAL SKILLS: Proficient in SAP (Systems, Application and Products), CRM (Customer Relationship Management), MarkView (Accounts Payable application), Concur (Travel and Expense Management application), Microsoft Office Suite (Word, PowerPoint, Excel)

LANGUAGES: English, Mandarin, and Taiwanese

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