Sales Manager

SUMMARY CURRICULUM

MIGUEL ANGEL GARCIA

PERSONAL

Name: Miguel Angel Garcia

Address: IN USA: ADDRESS 3701 NORTH COUNTRY CLUB DR, APT 2102

AVENTURA 33180

Nationality: Venezuela

Marital Status: Married No. of Children: 3

Phone: Mobile Phone: 305-***-**** or 786-***-**** in USA

Secondary Phone: 305-***-****

In Venezuela : Phone Mobile 58-416******* or 241-***-****

e-mail: **************@*******.***

I am authorized to work in the USA

EDUCATION

Specialization in Business Management

(Universidad de Oriente)

Specialization in Finance

(St. Mary's University)

Computer Engineer

(University Simon Bolivar)

Languages:

English, Spanish

Courses and seminars

Training Sales Managers (IESA), Market Research (IESA). Training and served as a consultant, advisor and facilitator in the areas of Organizational Development Working Equipment, Personal Development, Professional Sales and Marketing Teams. Lecturer Certificate through facilitation technique ADA (Accelerated Dynamic Learning), Sales Managers Training (IESA), Market Research (IESA), Training in Business Management (IESA), Business Negotiation Techniques (hardward BUSINESS SCHOOL) Specialist in SAP/R3

PROFESSIONAL ADVISORS

I am a specialist in the area of marketing and distribution of beverages such as beer, soft drinks, wine and food. Advisory multinational flavors creators of a new soft drink in Venezuela GLUP COLA located in the Villa de Cura, which advises the creation of network of distributors throughout Venezuela through contacts and marketing structure required to reach a lower channel. I have a strong background as well as a deep knowledge of seafood distribution and international import & export methods

Competencies and skills

Competencies:

MOTIVATIONAL LEADER WITH HIGH CAPACITY OF INFLUENCE YOUR TEAM WITH WIDE KNOWLEDGE MANAGEMENT OF BRANDS AND CUSTOMER SATISFACTION LEVELS, COMPREHENSIVE ANALYSIS OF REQUIMIENTOS, PASSIONATE ABOUT THE SATISFACTION OF ITS CUSTOMERS AND OBTAIN RESULTS.

Leadership, analytical thinking, creativity, integrity, strong ethical principles, self-control, effective communication, information search, development of their staff, teamwork and cooperation.

Skills:

Negotiation skills, skill in the use of Excel, PowerPoint and Microsoft Project; knowledge of SAP systems for business management. Application of techniques to increase productivity, continuous improvement.

Management expertise (WHY Miguel Angel Garcia?)

He is a professional with extensive experience in the area of distribution, sales, marketing, finance and personnel management in the area of South America, United States and Caribbean Islands. Extensive knowledge in the area of imports from China and exports to Spanish-speaking countries and the United States. Guarantees its expertise to build your business from the beginning to have knowledge of different markets and their laws (laws) that may impact the organization.

His extensive experience in the commercial area guarantee them the creation of distribution networks at the lowest operating cost, modeling and monitoring KPIs that can establish standard compensation and win-win performance between the organization and its employees.

More 10+ years experience in DSD, retail grocery or related consumer products sales management. i have excellent selling, communication and organizational skills. Solid grocery industry contacts at the retail and headquarters management level is a plus. i have excellent presentation skills in both large and small group environments and customer . Computer literate graduate.

Advisor to the presidency of the home furniture company and most important office EUROSILLAS Venezuela, importing furniture from China and Europe

having as responsibility the selection of models and lines of furniture that are imported into the country, in addition to redesign 6 stores nationwide,

designing the best consumer maintaining profitability levels.

create the advertising campaign after making the company improve its profitability. adistrar sales team to make better and more closures of sales.

Make sure the shop is in excellent shape and well stocked at all times so that customers can make a buying decision on your own

create the best catalog to improve intension to purchase our distributor customers besides I could create the alignment work of teams from different areas of the company that made its sales exceeded the previous year thanks to the pleasant working environment and alinecion of purchases and business strategy.

PROFESSIONAL EXPERIENCE

January 2014 / actual

REGIONAL BREWERY and RED BULL

manufacturing and distribution of beers, malts and RED BULL in Venezuela.

Title: Sales Director Beer, Malt and Red Bull

Reports to: National Director

Supervises: Commercial Manager, Marketing Manager, Logistics and Office Manager

Responsibilities: Responsible for distribution centers Center.

Planning, coordinating sales strategies malt beer and RED BULL of the various business segments for .Design estategias center area of marketing, responsible for financial control and investment plan. Design strategies Alignment Sales team area with the directors of the areas, Responsible for making cumnplir implementing marketing plans, sales and marketing strategy. Responsible for the sales results of the assigned area. For CERVECERIA REGIONAL AND MALT REGIONAL

Head of National Sales and distribution operation to the board, responsible for the design and execution of the business plan focused on profitability and business processes that ensure the distribution, sale and marketing in all business segments, Head of exports to north america and the Caribbean islands. Responsible Production Design Plan aligned with the Purchasing and manufacturing. Responsible Market share growth nationwide

Ensure customers utilize current promotions, displays, and marketing tools Oversee merchandising of Red Bull product within customer locations EXECUTION Maximize distribution within a designated route and secure high value retail space for Red Bull products

Achieve monthly key performance indicators (KPI's) in the following areas: sales, distribution, pricing, display, new accounts, and merchandising Bring a sense of urgency and commitment along with desire to get things done Maintain a high level of communication across the RBDC team Ensure all Red Bull equipment is clean and in good working order Build and protect the

Red Bull brand MARKET INTELLIGENCE Monitor competitor activities e.g. new launches and price reductions and share with RBDC leadership

Develop new account relationships within the route

Help customers manage their Red Bull product inventory

Ensure customers utilize current promotions, displays, and marketing tools

Oversee merchandising of Red Bull product within customer locations

Achieve monthly key performance indicators (KPIs) in the following areas: sales, distribution, pricing, display, new accounts, and merchandising

Bring a sense of urgency and commitment along with desire to get things done

Ensure all Red Bull equipment is clean and in good working order

Build and protect the Red Bull brand

Develop and maintain relationships with Key Accounts, train, mentor and develop managers and sales representatives.

Lead, coach, empower and direct team to perform and achieve results in line with Company strategy and department goals.

Create a culture of accountability and shared purpose among team members.

Give and solicit timely and constructive feedback. Disseminate relevant information to team members to keep them informed and aligned.

Ensure sales team and merchandising staff is working with priority objectives adhering to company policies to achieve maximum Wine and Spirit market penetration of our company brands.

Monitor product distribution goal attainment by sales and merchandising staff. Ensure the achievement, rack, inventory and display merchandising objectives by staff.

Responsible for selling and ordering product into existing small store accounts. Ensures consistent adherence to merchandising and customer service standards.

APRIL 2011 / December 2014

Produvisa (GLASS PRODUCTS S, A)

Company manufacturing glass containers for the food and beverage market.

Title: DIVISION Manager of Marketing and Sales

Reports to: Executive VP, President (FERNANDO GUEVARA)

Supervises: Commercial Manager, Marketing Manager, Logistics and Office Manager

Responsibilities:

Principal function coordinate all marketing and sales strategies of the company faces a company unless monoproductive only beer and soda containers, in attracting new customers, developing new product launches in containers for soft drinks market and food, maintaining profitability and generating the same innovation in new releases that increase market share through continuous study of market trends in general packaging. Generate business strategies of continuous information to customers and the general public, so as to generate a pulse communications strategy to glass and its dependencies.

Builds strong relationships with key customers, both at the account and store level, to drive sustainable Diageo and customer profitability.

• Agrees key metrics, sales drivers and activities with customers including promotional activity, share of space, in store distribution & visibility and brand mix.

• Develops joint sales plans, which bring regional brand and trade plans together with an assessment of the local customer, consumer and shopper opportunities.

• Delivers brand performance targets, in terms of volume, net sales value and market share, which are in line with the regional brand plan.

• Manages the price and margin mix through successful negotiation and long term, value creating planning with the customer/s

• Develops and implements new initiatives to drive brand visibility, the growth of the category and to gain market share for Diageo’s brands.

Achievements

• Creating Marketing Unit

• Attracting export strategy for expansion of new markets

• Generation of new packaging stock to boost the sales

- Responsible fornewpackaging designsandnegotiationwithcustomers

creatingnew website, catalogdesign, incorporation ofnew customers

-Search strategies of negotiation and sales foreach ofthe lines of profitable products for the company

-Investigate and strengthen relationships with the areas of sales and marketing for clients to visualize the future projects that we can participate in the sale of our packaging and thus increase our volumes

-Continually research the competition and evaluate new targets customers and markets to sell

JUNE 2009 / MARCH 2011

GROUP Vencerámica

Manufacturing company bathrooms and fittings based in Chile and consolidated in countries like Ecuador, Venezuela, Colombia, United States and Chile

Position: Commercial Director

Reports to: Board of Directors in Chile - Country Manager (ALVARO DIAZ)

Supervises: Sales Manager, Marketing Manager, Trade Marketing Manager, Product Manager, Coordination Department.

Responsibilities:

Charge of the operation with Venezuela's growth target to consolidate market share as absolute leaders in the Venezuelan market and increase productivity and financial performance of the product margins, and effective launch of the product lines of faucets and sanitary ware . Growth in the customer base and attracting new market segments, determining the business model aligned to the vision 2012. Determine the business strategy to enter the market of construction works, relaunching the sales force growth and maintaining the 70% share of the market in Venezuela bathrooms. Evaluate and design feasibility and profitability of export to other markets.

I was representative of Venceramica against CERAMIHOGAR store network, which is a partnership between Cerámicas Carabobo and Vencerámica where he was responsible for causing the strategy of creating new stores in the country, besides the supervision of the profitability of all stores, monitoring, commercial entrategias sales, market prices,, promotions, advertising, introducing new products to stores

Achievements:

• Growth in the customer base

• Restructuring the areas of distribution and sales.

• Launch of new product lines and brand relaunch.

JANUARY 2008 / DECEMBER 2008

C.A. AJEVEN BIG COLA

Beverage manufacturing company born in Peru and consolidated in Mexico, Ecuador, Venezuela, Guatemala, Costa Rica, Nicaragua, Thailand, Colombia.

Title: General Manager

Reports to: Country Manager (Venezuela) (FERNANDO GONZALEZ)

Supervises: Gte. Sales, Gte.Distribution and GTE. Marketing, Manufacturing Manager, Supply Chain Manager, Finance Manager

Responsibilities:

Plan, direct and coordinate activities of the commercial area, coordination and control of manufacturing area, designing the strategy of expansion into other countries and islands of the Caribbean, design strategy of consolidation of business operations to Venezuela,

The focus of action is to develop business models that allow different presentations to increase sales and develop new distribution channels, as well as coordinate the various distribution channels and new lines and receiving commercial information managers in Venezuela, marketing management, distributor management, franchise management, key account managers and distribution management, these with sales force management throughout the area of 250 commercial vendors

Key Responsibilities

Strategically and tactically manage multiple regional distributors across an assigned

geography which would include developing a positive business relationship with the

Regional Distributor Principal(s), management, buyers, Distributor Sales Consultants,

store associates and education personnel.

Deliver assigned Net Outside Sales & Distribution Targets within assigned Regional

Distributors

Accurately forecast the business for each assigned Regional Distributor which would include monthly flow, promotions, initiatives and special requests.

Achievements:

• Constitution of the area of Supply Chain

• Optimizing the storage of finished product and raw material inventories to ensure fair according to the needs of our internal and external customers.

• Design of DRP model for the distribution of finished products, model design to production requirements as input to the explosion of materials (MRP) and production planning,

• Restructuring of the Commercial Department with the design of new areas of supervision

• Design of the new model of wage compensation for the sales force.

• Design and implementation of new supervision model to the commercial

November 2003 / December 2008

POLAR COMMERCIAL FOODS (transferred from Cerveceria Polar)

Venezuelan leader food market and distribution of consumer plus distribution and marketing of cleaning products, frozen desserts and processed foods in addition to animals

Title : SALES DIRECTOR

Reports to: Comercial VP (Alfredo Bocaranda)

Responsibilities:

As sales director for Venezuela and South America was responsible for all commercial sales and business activities to develop the annual work plan of the region.

As Sales Director he was responsible for profit and loss in domestic sales and export to south america and the EBIT liability of more than $ 7 million.

My responsibility was to accelerate the growth of sales results in major food and beverage brands in existing and new markets for regions.

at work sales manager he was responsible for the gestiós of sales teams, distribution networks and global / regional retailers direct with strong focus on growth in Central America.

he was responsible for modeling to equipment and training and education of my management team.

he was responsible for the strategic negotiations, building strong relationships with our customers, sales management, category management, shopper marketing and sales operations.

Primary Responsibilities:

Responsible for creating the entry of food polar, polar and polar malt beer to the United States through the network of supermarkets of florida.

Full responsibility for earnings of more than $ 50M in sales of regional export losses as well as the responsibility of EBIT over $ 7M

Lead, develop and motivate the sales organization to achieve business results High Performance

Multifunctional promote awareness, cooperation and coordination throughout the organization

Collaborate and work with the marketing team building programs and execute successful brand

Develop, plan and execute with excellence business strategy for assigned territory

Identify business opportunities, develop and implement plans for the short, medium and long term to meet growth targets.

Create and implement a new business model to compete effectively in the major markets of South America (eg. Colombia, Chile, Brazil, Peru and the Caribbean Islands)

Participate in continuous evaluation of products, markets, suppliers and co-packers

November 2000 / May 2003

Cerveceria Polar CENTER (transferred from Cerveceria Polar East)

Market leader in the manufacturing and distribution of beers and malts in Venezuela with over 90% participation.

Title :Regional Sales Manager CENTER

Reports to: General Gte Center (HECTOR CAMACARO)

Supervises: 14 Agency Manager Marketing and Events Manager, Distribution Manager

Responsibilities:

Planning, coordinating sales strategies of the various business segments for the downtown area. Demand Planning implementation of marketing plans, implementation and financial control of the investment plan. Aligning the Sales team in the area with the branch managers, direct management of 14 sales managers across the territory, implementing marketing plans, sales and boost sales and marketing strategy. Responsible for the sales performance of the assigned area, including tourist areas with the development of promotional activities and implementation of marketing strategies

Enforcement of channel marketing strategies and marketing managers of each brand while remaining within the allocated budgets.

Design of the marketing plan for the territory.

Direct responsibility for the profitable achievement of the district’s sales volume goal, both in terms of dollars, units and returns. Responsible for implementation and achievement of sales operational programs and policies within assigned district.

PRINCIPAL ACCOUNTABILITIES

•Focused effort on reduction of returns while maintaining volume growth.

•Grow rapport with core customers by completing period business reviews

•Achieve additional identified lift s on all promotions while managing returns to goal level

•Responsible for implementing and maintaining Company policies.

•Identifies district related opportunities and take responsibility for their resolution.

•Direct responsibility for the recommendations and installation of display equipment for accounts in the district. create tracking document to be reviewed.

•Ensures a safe working environment for all employees through proper Safety Programs promoted by the Company. Emphasis on: Lost Time Accidents, Safety Sales Meetings, Safety Seminars.

Achievements:

• Increased sales levels of the central area making it the best-selling over the capital region in two years

• Development of sales teams and the central leadership to increase the participation of the central sales with over 79% share of beers and malts

Willing to assess residence in other regions of the country and other countries to be required by the company.

Contact this candidate