Product Development Management

Corwyn W. Strout

**** ** **** ****** ***’s Summit, Missouri ******.******@*****.*** 816 - 377 - 1118 hingeinnovation.com Experience and leadership in uncovering actionable insights for powerful, unique product development and business strategy.

15 years of experience integrating and synthesizing insights for collaborative product development. Inspiration, motivation and leadership for cross-disciplinary teams.

Qual ifications

- 15 years of experience developing innovative solutions through identifying unmet needs.

- International design research experience uncovering insights to maintain the voice-of-the-customer.

- Expert at workshop facilitation to align and collaborate across departments, disciplines, and clients.

- Innovation that translates actionable insights into commercialized products.

- Adept at translating performance requirements, unmet enduser needs against technology capabilities.

- Strong strategic planning that emphasizes alignment with business objectives and marketplace opportunity.

- Seasoned design strategist connecting product strategies to shifting global environment.

- Proven track record in applying design thinking methodology to develop disruptive solutions.

- Adept at connecting concepts to tooling platforms to optimize capital expenses.

- Proven track record leading projects, aligning functional disciplines, rallying support, and delivering results. Experience

HINGE, Consultant - Chief Creative Strategist, 2012 - Present Innovation consultant delivering design research, foresight and breakthrough product strategies.

• Consulted with Exal and Coca-Cola, LandO’ Lakes, AALife Insurance in New Zealand.

• Intouch Solutions; Contract to develop digital products for pharmaceutical clients while being the lead member on the innovation team responsible for pioneering a innovation lab. Brands: TEVA, Bayer Animal Health,

Zecuity, SANOFI.

Baboo Partners LLC, Chief Marketing and Development Officer, 2012 - Present

• Product Development and Marketing lead for start-up BabooBottle.com, preparing product to license to brand

owner. Oversaw all product development, material innovation, manufacturing, and research activities. R&D/Leverage, Leverage Executive Creative Director, 2007 – 2012 Championed a new design and research studio (business unit) to position R&D as a global innovator. Oversaw all creative activities while supporting team members to growth. Spearheaded consultative selling techniques to brand owner C-suite decision makers.

• Direct hiring and management responsibilities of design team (of five) and freelance talent. Connected design strategy to clients commercialization capabilities. Utilized performance management techniques leading to greater through-put, team morale, and doubled sales three years running.

• As the Leverage creative director I managed all design, brand and research activities impacting established fortune 100 and 500 brands.

• Developed and implemented the Idea to Tool process; connecting commercialization, design, and research principles to what is technologically feasible and consumer preferred.

• Pioneered and led the Leverage studio to $3M profit center. The Leverage studio impacted R&D by capturing indirect sales over $10M through messaging and market positioning. Won partnerships with Heinz North America, Abbott Nutrition, Bausch+Lomb, Colgate-Palmolive and Henkel-Dial. Led DPSG to 39% increased

market penetration in flavored CSDs with new Legacy bottle.

Alcoa Home Exteriors, Product Design - Project Lead, 2004 – 2007 Managed product innovation team of 5. Pioneered industrial design, end-user research to connect with new brand positing.

• Designed and Managed new product development of injection molded product offerings. Pioneered design research methods leading to product and brand innovations.

• Qualified for fast-track management program at Case Western University. Managed newly developed process leading to undiscovered solutions, customer satisfaction, product innovation, and sales increase.

• New products launched achieved revenue of $8mm in first year. Color Marketing Group liaison: collaborated

with marketing to create a custom color program driving sales of premium products 21%. Freelance Industrial Designer, 2001 – 2004

Industrial Design Consultant designing products for infant, children, juvenile, houseware, and outdoor

markets for Step2, Flambeau Products Co., and Spectrum Home Products. Education

2010 Creative Problem Solving Institute - CPSI brainstorm facilitation training 2009 Cambridge Center for Behavioral Studies - Performance Management Course 2008 SBS, Success by Selection - Recruiting, hiring, and managing high performance teams 2006 CASE Weatherhead School of Management Certificate - Marketing Innovation 2005 CASE Weatherhead School of Management Certificate - Project Management 2004 Project Management Institute Certificate - Project Management 2001 Cleveland Institute of Art - BFA in Industrial Design, Minor in Graphic Design Honors - Service

2016 Volunteer Mentor, Gillis Organization (at-risk children) and Enactus (student entrepreneurship) 2015-16 Guest Lecturer, Design-Thinking, UMKC Art students and Regnier Institute early-stage companies. 2014 Guest Lecturer, Designing Innovation, University of Utah, Multi-Disciplinary Design Department 2013 Product Innovation Speaker, How Products Resonate With Consumers; Under30CEO; Kansas City 2011 IDSA; Vice President of Kansas City Chapter

2010 Idea to Tool NPD Process Speaker, Packaging That Sells; Chicago 2010 Designing Innovation Speaker, PETnology Innovation Summit; Nuremberg 2009 Product Innovation Speaker, PETnology Innovation Summit; Cologne 2009 Innovation & Creative Process Speaker - Plastics News Executive Summit

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