Marketing Manager

RALPH DELGADO

**** ********* ***** 562-***-****

Stanton, CA 90680 *****.*******@*****.***

SUMMARY

Product Marketing Manager with strong marketing, analytical and technical skills that contribute to improved product design, roadmap development, competitive analysis, and product launch. Skilled at SWOT analysis, strategy, brand development, market research, product evaluation, improving end-user experience, SEO, AdWords, email marketing, data mining, presentations, public relations activities and VOC. Team player with highly developed customer service, communication and project management skills

SKILLS AND STRENGTHS

●Problem solving

●Communications / PowerPoint / Word

●Branding and marketing message development

●Google Analytics

●Competitive analysis / Excel

●Process improvement

PROFESSIONAL EXPERIENCE

EPSON AMERICA, INC., Long Beach, CA

Sr. Marketing Communication Specialist (Contract position) September 2015 – present

Manage the creation of new marketing materials such as product brochures, product photography, specification sheets, and other marketing materials as required

●Manage and execute marketing communications collateral and merchandising materials projects, for Epson’s commercial product lines, including office, point-of-sale, commercial labels and professional imaging

●Collaborate with key internal customers including Product Management, Sales Operations, Advertising, Finance and Legal to ensure accuracy of materials produced

●Provide direction and leadership to vendors, agencies and internal creative staff to ensure appropriate creative content, development, execution, production and delivery of materials

●Manage vendors, contract negotiations, project timelines, schedules and budget approvals

●Ensure materials uphold brand standards and present a consistent brand image in line with corporate goals

Associate Product Manager May 2015 – September 2015

Managed the launch of new media developed for the professional imaging market including large format, and medium format printers

●Led the launch of new Signature Worthy professional papers by creating marketing and communication materials, product brochures, sample booklets, product web pages, and overall brand messaging

●Responded to new business requests from Latin America's growing professional digital imaging market, providing guidance on products and vendors to meet aggressive financial and growth goals

●Deployed and implemented a new, robust, efficient inventory system to avoid over-spending and waste

Associate Product Manager October 2010 – April 2015

Managed internal launch teams to achieve on-time and on budget launches, including PR, merchandising, documentation, service, support and product distribution timing

● Created the go-to market strategy and launched multiple entry and mid-level consumer inkjet printers; developed marketing and e-commerce materials and monthly sales reports, and met P&L targets

● Researched, developed, evaluated, designed and launched Epson Easy Photo Scan, the first and only scanning software with a direct link to Facebook, enabling simple, direct uploads and sharing of photos

● Guided the international design team in the development of Epson’s Expression Premium printers using extensive SWOT analysis, end user research, on-line surveys, and personal interviews

●Launched multiple entry and mid-level consumer inkjet printers; developed various marketing materials, e-commerce materials, monthly sales reports, and consumer product reviews; met P&L targets

●Key player in regaining Apple’s business, increasing year-over-year growth between 5% and 7% since 2009

●Developed, designed and launched Epson's award-winning iPrint, a free printing app for iOS and Android devices; with more than two million downloads from the Apple store and one million from Google Play

●Demonstrated new consumer/business products at multiple press events, including various live broadcasts

Marketing Specialist June 2004 – October 2010

●Launched the Epson Stylus NX515 series all-in-one which received PC Magazine's 2009 Editor's Choice award for its simple user interface and easy wireless installation

●Launched the Epson Stylus NX300 all-in-one, Epson’s first fax product priced under $99

●Managed the development of product videos for the entire line of consumer printers, including script writing, providing direction to video production company and internal teams on the launch of the finished videos, tracking individual video efficiency based on click-through rates, views, and final purchase

Marketing Coordinator March 1998 – June 2004

●Developed Epson’s installation master CD for Windows and Macintosh systems; architecture still in use

●Designed and improved multiple internal processes to post and distribute drivers, software updates and marketing materials

●Assisted Product Managers at consumer trade shows and technology conferences

●Participated in an event celebrating the STS-95 mission to include an Epson printer in the Space Station

LASERSOFT INTERNATIONAL, INC., Rancho Palos Verdes, CA December 1997 – March 1998

Technical Support Manager

●Maintained Internet communication with US & European clients and responded to news groups and user forum questions scanning software technology company

●Attended focus groups to understand end user requirements and develop brand awareness

●Organized and participated in trade shows and events

EDUCATION

Masters of Business Administration, University of Phoenix

Bachelors of Science in Business Management, University of Phoenix

Associate of Arts in Computer Information Systems Analyst, Cerritos College

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