Salesforce.com, marketing, B2B B2C sales, retail
Resume:
Hong Jingzhi (Zing Hong)
E-mail: *******@*****.***
Job Experience:
2012.5-now
Apple South Asia,
Product Consultant, Apple Online Store
Communicate with customers via various online tools. Learn and analyze what do the customers need so that provide the best and personalized solutions
Manage customers data with Apple’s CRM and implement weekly sales team performance review in the team meeting in terms of each team member’s revenue per minute, customer satisfaction rate and also total solution rate, etc.
Coach the junior sales specialist to succeed in a balance in both sales KPI and customer satisfaction and also side by side coaching
Cross team sharing as a senior for training teams when a new JAPAC sales team created
Quarterly SPIFF program design and implement (an incentive program running every quarter to win for top sales individuals and team)
Key Achievements
Keep top 10% for overall performance out of the 40+, last quarter ranked #1
One of the best in terms of close rate and Accessories Rate, which was #1 for last quarter
Revenue among the top 10%
CSAT (Customer Satisfaction) keep 85% scoring 5 out of 10 all along
2009.9-2011.7
Staples China,
Senior Marketing Specialist, Contracted Corporate Account Dept.
Managed Quarterly Staples Corporate Customers Full-line Catalog project, communicating with Procurement Dept. and Creative Marketing Dept., based on a comprehensive understanding of Staples’ B2B sales cycle.
Implemented Global surveys project led by US Staples Contract Marketing, mainly in charge of Customer Satisfaction (CSAT) and Annual Competitors Analysis in China medium and big corporate customers.
Introduced, managed and maintained Salesforce.com - Customer Relationship Management system as a testing project of Staples Global CRM synchronization.
Conducted monthly marketing cost analysis of corporate account dept., communicating with Marketing Strategy Analysis Team and Finance Dept.
2008.1-2009.8
Staples China,
Specialist, Strategy and Business Development Dept.,
Conducted Staples testing projects following Staples Global Strategy of further market expansion in China
oBusiness Gift project
1st phase – analyzed project probability and profit
2nd phase – conducted vendor analysis and selection
3rd phase – designed detail project plan
oStaples UPS Express (Retail-Oriented) Testing Project – marketing specialist
Coordinated and planned Grand Opening of Shanghai Xin Tiandi store.
Planned monthly store promotions and special seasons’ campaigns, following up profitability analysis for each campaign
Conducted Staples Brand Awareness survey.
Conducted Customer Profitability Analysis.
2007.6-2007.11
Intern in NIVEA (Shanghai) Co Ltd., Trade Marketing Dept.
Merchandized POP and promotional gift for national NIVEA branches.
Final checked and confirmed with Sales Dept. on the order details of displaying shelves and counters.
Maintained suppliers and followed up with design and production
Communicated with Finance Dept. on Trade Marketing account updating and accrued expenses plans.
Education:
2011.8-2012.5 Nanyang Technological University, Singapore
Wee Kim Wee School of Information and Communication, major in Knowledge Management
2004.9-2008.7 Donghua University, Shanghai, China
College of Material Science and Engineering, major in Polymeric Materials.
2005.9-2008.1 Donghua University, Shanghai, China
College of Foreign Languages, minor in Japanese
Skills
Language Qualifications
English
Monterey International for Conference Interpretation
Advanced Course of Interpretation
CET-4 (604) CET-6(575)
Japanese
JLPT level 2
Computer
Microsoft Office
Good at data analysis in Excel and Access
Flash MX, Adobe Photoshop
Brief Self - Evaluation:
Outgoing, initiative and having a passion for learning new things
Good skills of English communication
Willingness to assume responsibilities
Ability of working independently and also a spirit of cooperation
Mature, dynamic and honest
Ability to quickly adapt to different situations
Willingness to travel to different locations
Award & Social Practice:
2005 the Peoples’ Scholarship of Donghua University
2004-2005 Member of Student Council, literary and art ministry:
Organized annual new semester night, welcoming college freshmen
Organized college performances on school art festivals
2005-2007 Vice minister of Student Council, science and technology ministry:
Planned and organize the annual Science and Technology Festival
Invited experts in poly material fields to give lectures
2007.2 student representative in Shanghai & Kumamoto Culture Exchange
Attended academic and cultural exchanges between Shanghai and Kumamoto of Japan, making exchanges with the Japanese university students
2007.10 volunteer journalist in Special Olympics World Summer Games
Worked for 2007 Special Olympics World Summer Games as a volunteer journalist reporting everyday’s hot news in Changning District, Shanghai
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