Marcom Manager

Jennifer P. Peranteau

***** ******** **., *****, ** 92064 Cell: 603-***-**** Email: ***********@*****.***

CORE COMPETENCIES

• Marketing Strategy – 15+ years • Branding – 15+ years

• Copywriting – 15+ years • Tradeshows/Events – 15+ years

(Articles, collateral, advertising, narratives, newsletters, web pages)

• Graphic Design – 15+ years (Collateral, web, signage, tradeshow booths)

• Online marketing – 10+ years (Website and email marketing design and copy)

• RFIs and RFPs – 3+ years

• Wordpress – 3+ years

PROFESSIONAL EXPERIENCE

Marketing Consulting Services

Marketing Solutions Director 5/15 – present

Marketing Planning Strategic Marketing Strategy & Tactic Analysis Hands-on Marketing

Evaluate/Improve/Implement/Maintain for various clients as required.

• Market Strategy and Positioning: Fine-tune as needed to increase client business within existing accounts and

facilitate new account penetration.

• Mission & Vision Statements: Competitive research & analysis

• Tactical: Graphic design and copy writing for collateral, direct mail, event support, executive support, and web

marketing

• New Service/Product launches: Brand strategy, messaging and creative; product and service naming, logo creation, trademarks, and USPs

• Print: Advertising in trade publications; direct mail management

• Internet Marketing: Website content and online marketing, strategy, GUI, SEO, copywriting; Campaign Monitor email programs to generate higher open rates and click rates; social media programs

• Tradeshows and Conferences: Strategy development and planning (booth rentals, purchases, graphic design, pre and post show communication, signage, etc).

• Media/PR & Presentations: Write articles and press releases; corporate videos.

Wardlaw Claims Service, LLP, Waco, TX (remote) VP of Marketing 11/11- 5/15

Technology-based, claims management firm. Solely responsible for all strategic and tactical marketing. Hired to improve the company’s presence and image in the industry and expand its reach. Communicated regularly with team members in different time zones.

Key Achievements:

• Created and implemented marketing strategy to capture and retain a larger customer base.

Strategic Marketing: Strategy and tactic analysis; SWOT analysis

Managed Major Company Re-branding Initiative and Market Positioning: Established company as an industry leader, brought brand from regional to national name recognition.

Developed Mission and Vision statements; managed service naming, logo creation, USPTO registration.

Revamped company website – increased web traffic from 4,300 visits a month to over 10,000.

Started MailChimp email campaigns – achieved open rates of 22-60%; click rates of 3%-8%.

Leveraged social media to improve traffic – Facebook followers increased from 40 to 422, Twitter from 100 to 929, and LinkedIn from 22 to 1043.

Tactical Marketing:

Copywriting - Corporate video creation and narratives; articles for trade publications.

Email marketing - MailChimp usage strategies, design/content: annual conference preparation: website revamped (Wordpress).

Graphic Design - Collateral design, writing and management.

Tradeshows and Events – Strategy, management and planning (booth redesign, rentals, purchases, graphic design, pre and post show mailings, etc). Increased booth traffic by redesigning layout, graphics and placement.

Simsol Software, (SaaS) Orlando, FL Marketing Manager 1/05 – 7/10

Simsol provides adjusters and insurance carriers with a complete end-to-end SaaS solution for the electronic assignment, estimating, claim documentation and data management of property claims.

• Online Marketing: Revamped website and maximized SEO. Implemented MailChimp campaign (achieved average email click through rate of 3%), Google Adwords/Analytics and banner ad program.

• Public Relations/Communications: Implemented PR program via GlobeNewswire.com.

• Corporate Branding/Image Management: Redesigned company logo. Created and maintained branding guidelines for all subsequent service names and logos.

• Corporate Tradeshows/Training: Established guidelines and managed tradeshow exhibitions (6-12 per year), and sales training. Selected and procured required materials, coordinated internal resources and third party support. Managed creative development and maintenance of exhibition booth and equipment. Executed support requirements and attendance for all events and staff. Selected custom booth vendor. Designed all signage, saving $20K annually. Attended tradeshows and executed tradeshow logistics.

• Advertising and Promotions: Developed calendar and budget. Designed and wrote all print and banner ads. Negotiated pricing, gained approval, and executed via web, periodicals, newsletters, email, etc. Managed promotional items for events. Negotiated with vendors and potential partners for cooperative marketing.

• Collateral Material: Managed for print and web; data sheets, user guides/manuals, white papers, trade pub articles and corporate profiles. Standardized collateral look. Edited software documentation and white papers which eliminated need for outside vendor. Maintained inventory of all collateral.

Conexant/GlobespanVirata, Santa Clara, CA. Marcom Manager (Telecomm.) 1999 – 2002

Virata Corporation became the leading supplier of DSL communications processors and software for customer premises equipment. Virata merged with GlobeSpan in 2001. Hired full time from consultant after solving a project crisis: implemented new initiatives to maximize corporate efficiencies. Communicated regularly with team members in four different time zones.

• Advertising and Collateral: Spearheaded internal online ordering system for collateral. Managed creation of materials for print and website including data sheets, product info, application notes, user guides/manuals, case studies and corporate profiles. Maintained inventory of collateral. Standardized branding. Coordinated printing of all collateral and mailings. Designed and wrote print ads, collateral, banner ads; edited all software documentation and white papers.

• Online Marketing: Collaborated in redesign of website. Constructed site to maximize SEO. Managed corporate banner ad program with partners and paid insertion vendors.

Corporate Tradeshows and Customer Events/Training: Interviewed and selected vendor for custom tradeshow booth. Selected and procured required materials and coordinated internal resources and third party support for events. Designed all signage for show, which reduced costs by $300K annually. Coordinated tradeshows (6-10 per year), road shows (50 per year), customer events and sales training according to corporate plan and guidelines. Managed creative development and maintenance of booth and equipment. Executed support requirements and attendance for all events and staff. Team-orchestrated 50-city national and international seminar series: secured venues, speakers, accommodations, completed invitation content/design, mailing list acquisition/targeting and managed vendors. Attended tradeshows and completed logistics.

Alacron, Inc., Nashua, NH (Hardware OEM), Director, Marketing Support 1998 – 1999

Alacron's framegrabber and accelerated framegrabber subsystems provide image capture and analysis in many fields, including medical, manufacturing and military.

• Conducted first product announcement in 2 years: involved market research, product naming, PR, direct mail, tradeshow/media launch.

• Completed direct mailing announcing new product (list acquisition, piece design and printing).

• Created and maintained Goldmine customer and prospect database

• Standardized collateral look and feel and established corporate communications vendor list.

CMI, Inc., Bedford, NH (Marcom Agency) Marcom Project Manager/AE 1996 – 1998

• Established new client base and met $1.2M annual sales quota. Via cold calls, presentations.

• Post-sale account manager for McGraw Hill, Digital Equipment and Datex Engstrom.

• Conducted direct mail campaigns and events.

AromaScan, Inc., Hollis, NH (Biotech/Electronic Nose Startup), Marcom Manager 1994 – 1996

AromaScan developed electronic nose technology for the detection of microorganisms as well as critical care diagnostics. Re-organized as Osmetech PLC, which operates as a subsidiary of GenMark Diagnostics, Inc.

• Created and ran start up US marketing department of UK-based company. Established procedures and hired and trained staff (two direct reports, one agency management)

Digital Federal Credit Union, Marlboro, MA., Advertising/Promotions Manager 1993 – 1994

Digital Federal Credit Union has 350,000+ members and is the 12th largest credit union in the US with nearly $4 billion in assets. DCU has been one of the fastest growing large credit unions in America with members in all 50 U.S. states.

• Increased financial institution awareness and usage through branch promotions and direct mail to consumers.

• Generated 10% response rates on all direct mail campaigns. Designed, wrote and coordinated vendor responsibilities for all credit union mail campaigns.

• Brought all collateral material design/copywriting in-house, resulting in $500,000 in annual savings.

• General responsibilities: Developed, implemented, coordinated and managed credit union marketing activities including strategic planning, budgeting, pricing, product design, product and service delivery, public relations, advertising and product promotion. Wrote on-hold and statement messages and internal communications (kept staff updated on external marketing programs). Maintained Macintosh desktop publishing system. Managed vendors (advertising agency, mail house, printers, VISA®, American Express®, etc.). Made written recommendations to management on potential product design, pricing, advertising, public relations and promotional materials.

HARDWARE/SOFTWARE EXPERIENCE

Cloud-based: Wordpress, Salesforce, MailChimp, Constanta Contact, Campaign Monitor

Windows® and Mac: Adobe Creative Suite, QuarkXpress, Act!, Goldmine, and Salesforce

EDUCATION

• BS Written Communications, Eastern Michigan University

• 2008 Three-day, hands-on Photoshop Class, American Graphics Institute, Orlando. FL

• 2015 Completed Total Online Presence Course by Duct Tape Marketing

ADDITIONAL ACCOMPLISHMENTS

• Self-published a novel on Amazon.com

• Claims Magazine, Mobile Technology: A Win-Win for Adjusters, Carriers and Insureds? March, 2011

• Wrote AromaScan’s winning entry for R&D Magazine’s 100 Award 1995 (Called the "Oscars of Innovation", the R&D 100 Awards recognize and celebrate the top 100 technology products of the year.)

• Won the Undergraduate Award for Creativity from Eastern Michigan University

• Copy Editor and Features Editor of Eastern Echo (university paper)

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