Marketing,Brand Management

Annie Jose

Phone: +91-895******* Email: *************@*****.***

Career Objective

Seeking affiliation with a growth oriented, dynamic organization where creativity and freedom of expression is emphasized on and which provides healthy competition and opportunities for personal and professional growth

Educational Qualifications

Name of degree Name of College/School Board/University Year of passing % PGDM (Marketing) Balaji Institute of Modern

Management

BIMM, Pune 2012 77%

B.Sc in Hotel Mgmt

And Tourism

IIAS, Goa 2008 78%

Computer Skills: Proficient in Windows - PowerPoint, Word, and Excel Career Summary

Eastern Condiments Pvt Ltd

National Marketing Manager April 2015-Present

Key Responsibilities

Handling marketing activities for General Trade and Modern Trade

Development and execution of BTL activities like Mela, Fairs, Exhibitions, Wet sampling, Ladies club activities, College Activations, Door to door activities, Retailer Meets etc

Co-ordination with agency for ATL-Radio, TV and Print Ad

Working with creative agencies for development of artwork.

Regular market visits to identify need gaps in the market and take regional initiatives to support the sales team.

Planning & tracking of Visual merchandising.

Vendor management for carrying out marketing activities

Calendar based execution linked to Marketing Calendar for streamlining of Activities.

Primary, secondary sales analysis and competitor analysis

New product launch planning

Market visits for identifying SWOT and providing action plans Eveready Industries India Limited

Marketing-Flashlight and Battery (HO: Kolkata) April 2012-April 2015 Key Responsibilities

Understanding of marketing activity at Eveready to create consumption demand through Advertising, BTL Activations, Schemes & Promotions and Packaging.

Also involved in managing marketing activities like agency briefing, liaison with R&D for statutory compliance, analysis of scheme feedback and scheme closures as per plan

Market visits for identifying SWOT and providing action plans

Vendor management for delivering marketing plans

Understanding of demand planning and sales operations by means of estimate verification, stock planning allocation and using DRP for stock management and analysis of reports from Unibiz Institutional Sales Manager-South Zone

Key Responsibilities

Handling Institutional Sales for South Zone-Andhra Pradesh, Tamil Nadu, Kerala and Karnataka

Liaison with decision makers of Govt Organisations/PSU/Corporates/Event Management companies/NGO

Lead Generation, Prospecting, Follow up and Conversion.

Ensuring customization as per client requirements

Working as a team to ensure timely delivery

Collection of payment

Responsible for achieving sales targets

Responsible for forecasting, planning and sending reports Area Sales Manager-Ultima Mobile Power Banks(Chennai) Key Responsibilities

Responsible for the soft launch of Ultima Mobile Power Banks in Chennai and Coimbatore.

Involved in setting up the distribution network from scratch for this product segment in Chennai and Coimbatore.

Responsible for appointing distributors, RTSM and promoters.

Ensured reach, visibility and promotion of the product.

Responsible for implementing schemes and giving feedback to the marketing office regularly.

Responsible for reporting of primary, secondary and tertiary sales.

Responsible for creating the mobile outlet listing in this market and the feedback on potential of this market to the management.

Sales Officer-Territory of Goa

Key Responsibilities

Mapping the current distribution network in the territory

Closing gaps in distribution by appointing new distributors

Institutional sales-Hotels

Improving processes-Settlement, Replacement, Scheme feedback,

Reporting, estimation of sales

Improving performance of current distributors

Implementation of schemes and rates in the market

Evaluation of potential of Goa.

Letsbuy.com

Summer Intern June 2011 – July 2011

Project Title: Web 2.0 for Competitive Advantage

Key Responsibilities

Evaluation of different Web 2.0 platforms like Facebook, Linkedin, Slideshare, Twitter, YouTube, Blog etc. Exploring the features and tools to map how Letsbuy.com can utilize them for increasing presence in the web-space and to target prospective customers.

Consolidating the existing presence by flooding it with content, increasing the engagement, increasing followers/fans, increasing visibility and focusing on social media commerce and lead generation.

Developing a workable strategy aimed at engaging prospects and lead generation, increasing Letsbuy visibility, branding opportunities, Increasing fans/ followers

Converting the strategy into processes and implementing them using a solid framework so our Social Media Marketing, Lead Generation and Branding activities using Web 2.0 do not suffer a slump at any point in time. Phykon Solutions

Regional Operations Manager Dec 2009-June 2010

Key Responsibilities

Process development and training

Taj Hotels and Resort

Hotel Operations Management Trainee July 2008-July 2009 Key Responsibilities

Hotel Operations and Room Sales

Hobbies and Interests

Traveling, Reading, Sports

Achievements

Best Summer Project Contest 2011 Finalist organized by Verkko- India's largest B-school Alumni Network

Economic Times In Campus Quiz 2nd Runner Up in Pune Regions organized by Economic Times

First place in all-India Social Media Competition by Lotto Sport.

2nd place in “Wiral Marketing” – an all India Online Strategy competition organized by Indian Institute of Technology, Kharagpur

15 Medals at National Level Swimming Competitions organized by Swimming Federation of India and Sports Authority of India

Goa state champion 1998-2004 in Swimming

State runners up in Goa Inter school Football Tournament

Felicitated by the Governor of Goa for achievements in Swimming at National Level Personal Information

Father’s Name: Thomas Jose

Date of Birth: 20th November 1987

Marital Status: Unmarried

Address: H.no 1626/1, Upper Housing Board Colony, Porvorim, Panaji-Goa

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