Social Media Management

Sheryl Coonan

248-***-**** • ******.******@*****.*** • Sterling Heights, MI

» Profile

Skilled communications professional with substantial experience in the following:

Internal and external communications; digital, print and broadcast writing; employee communications and training; blogging; presentation writing; content marketing; company policy writing and communications; communications liaison between CEO, leadership executives, vendors and employees; message alignment; public relations; social media; event management

» Education

Wayne State University, M.A. Communications, 2014

Central Michigan University, B.S. Journalism, 2003

Marki Costello’s TV Hosting Boot Camp, TV Hosting Certificate, 2010

» Work Experience

DTE Energy (contracted through Aquent), Detroit, Michigan

Internal Communications Specialist, August 2015-Jan. 2016 (contract position)

Strategize with and advise internal business partners on communication tactics, vehicles and messages for events and other initiatives (including Women of Color STEM Conference, Veterans Day, Sarah Sheridan Awards, diversity and inclusion, Energize Your Life, and the DTE Performance Center)

Write and edit content for DTE News, LeaderNotes, blog posts, polls, plasma screens, intranet, brochures, signage and other messaging

Process design requests through Davinci system and work with design team to execute

Write speeches and talking points for executives (Sarah Sheridan awards, Women of Color STEM Conference)

Communications Consulting, (virtual and on site)

Freelance communications specialist, May 2013-present

Provided blogging, writing, social media, public relations marketing and editing services to a variety of B2B and B2C clients (largest clients included eBay)

Initiated media outreach to secure editorial coverage for clients

Created proactive brand communications as well as reactive crisis management for Fortune 500 companies as well as startups

Executed online community management strategies, including social engagement, social listening and analysis

Educational Data Systems, Inc., Dearborn, Michigan

Human Resources Consultant, March 2008-May 2013

Wrote content for company website, handbook, HR processes, employee communications and announcements from CEO

Created and managed company social media channels

Became certified as Predictive Index Trainer and conducted regular communications training at satellite offices (400 employees)

Assisted in company recruiting, hiring and talent management efforts

Global Forex Trading, Ada, Michigan

Marketing/Communications Specialist, September 2007-March 2008

Generated content for company website, advertisements, online banners, newsletters and handbooks as it related to the financial and currency trading industries

Wrote press releases and other PR-related content and devised creative concepts for material

Edited all content and worked with graphic design team to develop and manage visuals

Communication Associates, Troy, Michigan

Copywriter, May 2006-September 2007

Created and wrote content for business proposals, brochures, press releases, advertisements, direct mailers, websites and articles for clients

Conducted industry research and edited all content prior to publishing

Worked with graphics and PR teams to develop advertising concepts and strategies to see projects through from start to finish

Michigan Lawyers Weekly, Novi, Michigan

News Reporter, August 2005-May 2006

Wrote news stories using Associated Press style of writing, including case stories and practice management beat

Conducted in-depth research on story topics and subjects (judges, attorneys and subject matter experts)

Fact-checked and edited paper prior to publication

Updated company web content

» Internship Experience

WJBK FOX 2 Detroit, Southfield, Michigan

HealthWorks Intern, May 2012-August 2012

Accompanied videographer to shoots and conducted interviews with sources for health and lifestyle news stories

Wrote news pieces and headlines for evening newscast anchors to read on air

Handled field producing on-location for live shots and taped stories

» Technology/Software

Microsoft Office Suite, Avid, various photo editing programs

Social media/blogging platforms (Twitter, Facebook, LinkedIn, Instagram, Tumblr, Pinterest, WordPress, Weebly, Movable Type)

Social media tools (HootSuite, Bit.ly, Simply Measured)

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