Sales Manager

Patricia B. Wright

USA Phone: +1-813-***-****

Skype: pwright1206

E-mail ******@*****.***

Education and Skills

-BBA in Marketing and International Business, São Paulo, Brazil, Mackenzie University (1983)

-Fluent in Portuguese, Spanish, and English; Basic knowledge of French and Italian

-Computer skills: Microsoft (Word, Excel, and Power Point)

-Holder of US Green Card and Brazilian Passport

Professional Profile

A confident, creative and achievement-oriented professional, with excellent negotiating skills and sound commitment to customer service and satisfaction.

Strengths include international business development, marketing research, ability to balance and prioritize tasks, excellent analytical and problem solving capacity, self-starting and entrepreneurial, working in teams or independently.

Hands-on supervisory and leadership experience in strategic negotiation, business planning, budget management, human resources and office management, multi-cultural integration and legal requirements in creating and managing organizations.

Sound experience in working with main headquarters and regional offices in North America, South America and Europe.

Familiarity with the operations of matrix organizations and large structure corporate environments, as well as small companies.

Six years of experience in Industrial Safety

Eight years of Medical and dental equipment and suppliers experience

Open to relocation and facing new challenges in other areas.

Professional Experience

Wright& Sproull – Florida, USA (March 2015 to present)

Business Development Manager for Latin America

Responsibilities

Marketing analysis of different customers for Latin America market.

Developed strategic business plan for clients that are willing to penetrate Latin America market, analyzing market competition, introducing product programs, developing advertisement and PR programs for specific target.

Analyzed marketability and profitability by researching, identifying and capitalizing on market opportunities.

IRISS Technology, Inc. – Florida, USA and Bahrain (May 2014 to Present)

Business Development Manager for Latin America, Bahrain, and Saudi Arabia

Responsibilities

Developed and maintained business relations with Latin America countries

Opened Middle East market, introducing IRISS products and interviewing distributors

Developed strategic business plan for end users, with improved product programs

Analyzed marketability and profitability by researching, identifying and capitalizing on market opportunities

Contacted biggest end users to generate interest on the IRISS products and create leads

Provided local product solutions, product positioning and appropriate pricing strategy

Performance Results

Opened new markets in Peru, Colombia, Bolivia, Uruguay, Guatemala, Panama, Mexico, Trinidad and Tobago, and Jamaica; resulting in 30% growth of sales in one year.

Developed two major distributors in Saudi Arabia that are expected to generate $500k in additional sales the first year. These distributors used to sell competitors’ products.

Avon Products, Inc. – South Carolina, USA (March 2013 to February 2014)

District Sales Manager

Sales development in South Carolina, identified potential opportunities.

Ongoing sales and marketing relationships with representatives provided sales training and new products training.

Monitored local markets and provided product solutions.

Identify potential opportunities

Create different training programs

Marketing research on the territory to increase sales and representatives

Seresco, Inc. – São Paulo, Brazil (July 2011 to January 2013)

Consultant for Business Relations and Marketing Research

Brazilian and Latin America market development for industrial multinational companies, including:

Market research and competitive analysis.

Managed Marketing department for Hospitalar show, biggest trade show of Medical equipment and suppliers for Latin America.

Local training for end users.

Distribution center and logistics development.

Import agent processes.

Created efficient marketing tools: local advertisements, marketing brochures for trade fairs

Planned and executed successful promotional events, seminars, customer receptions.

Analyzed points of selling local market pricing points.

Industries dealt with: cosmetics, HVAC, safety, food and beverage, hospitality, fashion, consumer goods, electrical components, and hospital equipment.

Haws Corporation – São Paulo, Brazil (June 2010 to June 2011)

Latin America Sales and Marketing Director

In charge of all sales and marketing activities for Latin American countries.

Liaison between Brazilian and American offices.

Development of commercial brochures, website, flyers, and newsletters.

Participation in trade shows in various Latin American countries.

Management of all Brazilian and Latin American sales and distributor teams.

Ongoing relationship with key end users.

Introduction of new products and development of the strategic business plan.

Performance Results: Opened inexistent marketing to the company in Latin America, resulting in increase of sales of 150%

Introduced safety standards to chemical industry

Kimberly Clark – São Paulo, Brazil (June 2009 to June 2010)

Sales and Marketing Manager for Latin America

Developed sales strategies for all countries in Latin America.

Managed the transition from Jackson Safety to Kimberly Clark.

Provided strategic direction against competition offerings.

Developed specific marketing plans according to product needs.

Monitored local markets and provided product solutions.

Identified potential opportunities

Managed local marketing for different countries, developing different programs and tools

Supervised local trade shows

Performance results: consolidated distributors loyalty and introduced new sales products from Kimberly Clark in countries in Latin America.

Jackson Products – São Paulo, Brazil (January 2006 to June 2009)

(2009 acquisition by Kimberley Clark)

Sales and Marketing Manager for Latin America

Oversaw sales in all Latin American countries.

Developed new distributors and strategic plans.

Developed marketing strategy and competition analyses.

Developed training programs.

Identified alternative product options to better address existing markets throughout Latin America.

Networked with various trade publications and trade shows to increase market product awareness.

Managed business-to-business sales and business-to-end user sales in Latin America.

Oversaw regional marketing communications portfolio, including newsletters, intranet web content management, support materials, and sales collateral materials.

Provided local product solutions, product positioning and appropriate pricing strategy.

Performance results: Received sales award in first year of employment (12% increase); increased sales from US$ 1.7 million in 2006 to US$ 4.5 million in 2008, resulting in a 47% increase of the market share in the region during 2008.

Seresco Canada, Inc. – São Paulo, Brazil (December 2004 to January 2006)

Director of Operations, Brazil

Responsible for startup of Brazilian operation, hiring and training new employees.

Creating a customer base list and setting up suppliers, distributors and local sales agents.

Establishing relationships with engineers, contractors for the HVAC industry.

Avon Products, Inc. – Georgia, USA (November 2002 to November 2003)

District Sales Manager

Managed 700 sales representatives and increased gross sales.

Hired 50% of the team and created leadership network within the district.

Set records within the division; developed new and effective marketing tools for the district.

Performance result: Won various sales awards during this period, primarily for sales growth.

Dectron Internationale, Inc. – Georgia, USA (January 2002 to November 2003)

Marketing Consultant for South America

PoolPak, Inc. – Pennsylvania, USA (December 2001 to November 2002)

Marketing Consultant and International Sales Director

Patricia Wright P.R. – São Paulo, Brazil (1989 to 2002)

Founder and CEO, Marketing and Public Relations Company

Strategic marketing and business development to Hospitalar Feiras Comerciais, largest trade show in Brazil for Hospital and dental products, and São Paulo Feiras Comercias (group of trade shows in Brazil).

Managed business plan for the execution of the biggest trade show for medical equipment in Latin America and managed marketing department to the organization.

Education

BBA in Marketing and International Business, São Paulo, Brazil, Mackenzie University (1983).

MBA in International Business, York University, York, PA USA (in progress).

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