Product Manager, Product Owner

Younjin Lee Yang

206-***-**** **********@*****.***

Professional Summary

MBA-level Product Manager with over nine years’ experience in Web-based services and OSX, Windows, iPhone based S/W products. Skills include:

Certified Scrum Product Owner

Product Management

Product Marketing

System Implementation

Business Process Improvement

Project Management

Business Analysis

eCommerce

Data Analysis

Cross Functional Team Leadership

Experience

ONVIA, Seattle, WA

Product Manager/Product Owner 2014 – Jan 2016

Launched eCommerce platform, leading UX usability tests, implementing online help desk S/W into the system and creating marketing materials for the product launch

Increase sales revenue by 300K/y by launching “SmartProcure” partnership product, ensuring the quality of the product and customer support

Led R&D team on the development of the primary company product, defining product features centered on users’ goals, creating user stories, prioritizing projects with value/feasibility and releasing products in the Agile environment

Launched product idea management tool in the Salesforce, collecting VOC (voice of customer) easily, integrating customer feedback seamlessly and clearly communicating responses to the organization

STREAMBOX, Seattle, WA

Product Manager 2010 – 2014

Led R&D team to define product features, prioritize projects, drive product development and release products with tight schedule and limited resources

Created Market/Product Requirement Documentations (MRDs/PRDs), user cases and test cases to clearly define product’s functions/features

Published product roadmaps and product objectives to key customers to increase customer loyalty and share company vision

Analyzed market reports and industry trends to identify product competitiveness

Analyzed online shop data using Google Analytics to improve customer experience, increase sales and collect user information for lead generation

Implemented eCommerce online shop into the organization resulting in 24/7 available online store and sales automation

Product Manager 2008 - 2009

Executed product life cycle, development procedure, and feature/bug/issue management to increase team’s productivity and deliver VOC (voice of customer) effectively

Implemented Salesforce.com CRM tool into the organization resulting in systemized sales process, cross-functional collaboration and improved customer support

Developed key performance index (KPI) to achieve 100% system adaption and to improve business procedures

Business Analyst 2007 - 2008

Researched and analyzed telecommunications market to develop new business and new service offerings

Analyzed Total Cost of Ownership (TCO) and developed new pricing strategies of current products

ALTEON, A BOEING COMPANY, Seattle, WA

Marketing Intern, Business Development and Marketing 2006

Designed and conducted customer interviews to identify market needs & values

Performed value-based market segmentation to establish pricing strategy

Presented research results and offered internal communication strategy to executive marketing team

SAMSUNG ELECTRONICS CO.LTD, Seoul, Korea

Marketing Product Manager, Global Marketing Operations 1999 - 2003

Built marketing information/knowledge system as infrastructure to a “Market Driven Company”

Increased number of users by more than 300% by publishing newsletters & user manual,

conducting site revamp events, developing new content, and training users

Structured sales data warehouse containing more than 4 years of data for 23 countries and

20 electronics products for future sales strategies

Partnered with various cross-functional teams across the organization to illicit requirements for new features and functionality.

Launched marketing communication sites for Southeast Asia, Latin America, and Middle East to highlight effective sales strategies and disseminate information about competition

Overseas Inside Sales, Optical Disc Drive Business Division 1997 - 1999

Assisted in the development of a distribution center in Miami (MDC), resulting in savings of US$500K in delivery costs and improving time-to-market process

Published a sales kit, marketing collateral and promotion items, increasing retail market share of Samsung CD-ROM drive by 80%

Merchandiser, Digital Video Business Division 1996- 1997

Forecasted distribution and inventory needs, reducing excess inventory levels

Education

The Michael G. Foster School of Business, University of Washington, Seattle, WA

Master of Business Administration, concentration in Marketing, Dean’s List 2007

Hanyang University Graduate School, Seoul, Korea

Master of Public Administration - Information Strategy 1999

Hanyang University, Seoul, Korea

Bachelor of Science- Food and Nutrition, Cum Laude 1996

Technical Skills

TFS

Salesforce.com implementation

E-commerce

HTML/CSS

Waterfall development

Basecamp

Onedesk.com

Microsoft Office Suite

Agile – Scrum development

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