Marie Edwards
**** ******** ****, *******, ** ***34
678-***-**** / *****.********@*****.***
Specializing in new business development and major market expansion
Utilize groundbreaking motivation with business-management skills to foster increase in revenue, consumers and profit margins.
Demonstrate a strong, strategic sales plan, successfully training and coaching both experienced and novice sales associates.
Develop outstanding relationships with potential and current clients.
Skills
Big Data Analytics
Budgeting & Forecasting
Contract Negotiations
Customer Relationship Management
IBM SPSS
Key Account Management
Marketing of Open Source Systems and Web-hosting services
Matlab
New Business Development
Operations Management
SQL
Staff Training & Development
Strategic Planning
Awards & Accolades
Sales Agent of the Quarter April 2011-June 2011
Property Sales Agent of the Quarter July 2011-September 2011
Rated as Gold Tier for 2009
Experience January 2015 – present Rainbow Youth of Metro Atlanta
Atlanta, GA Executive Director
Establish and execute organizational strategy that aligns with the organization’s vision, mission and goals as a non-profit
Research external outcomes studies and reconstruct methodologies to develop comparable metrics
Present and communicate data findings, i.e., discover “stories” hidden in the data, to business leaders to help the organization meet a challenge and/or goal. In addition, provide recommendations on use of information.
Coordinates activities to enhance staff development and morale
Develop training plan and goals for new employees and volunteers
Participate in meetings and engage with the current board of directors to ensure cohesiveness
Schedule and run forecast meetings to determine community impact
Negotiate terms, pricing and other requests with vendors in support of organizational goals when needed
Develop and maintain effective business partnerships with members and vendors to create and secure donor opportunities
Collaborate to establish logical structure for classifying, organizing, and defining data needs
Coordinates with others to ensure accuracy of training protocols, testing dates for AIDS/HIV patients, and counseling services
Ensure a growing client base, strengthen client retention through active involvement, and assist in positioning RYMA as a leader in the community
Develop, validate, monitor, and improve forecasted projections, prediction/risk models, and novel metrics based on statistical techniques and business strategies
Explore, find, and strategize new uses from multiple, existing data sources in order to gain maximum insight
March 2012 – July 2014 VITAS Innovative Hospice
Atlanta, GA Director of Market Development
Create a guided sales plan for each representative based on big data analytics
Develop marketing plan for Southeastern Region based on predictive analytics and historical analysis
Assigns sales representatives to the most appropriate territory based on area needs
Promotes the development of a well-run sales team equipped with both the knowledge and marketing materials necessary to educate our clients
Develops and implements individualized marketing plan, sales commission compensation plans, and territory planning for each sales representative on a quarterly basis.
Researches and resolves sales related issues in order to assist the company in ensuring the customer needs are being met
Oversee the preparation and revision of contracts that involve the purchase of sale of goods and services.
Handle the acquisition, distribution, and store of equipment and supplies.
Oversee proposal planning and administration of contracts.
Maintain an audit file for each contract which will include original contract, all correspondence, changes/deviations, amendments, clarifications, payment schedules.
Analyze and mitigate risk.
Direct leadership of multiple predictive modeling applications and model-building, customer Insights reporting and customer data analytics, web Analytics, and Hadoop/Spark-based Machine Learning Modeling and Discovery process
Created the vision for the Analytics and Data Science department
Develop teams and talent to meet the organization's current and future needs, foster growth, and proactively seek future analytic opportunities
Direct resources with clear sense and awareness of timely business questions and priorities
Support CMO by aligning Analytics & Data Science with overall Marketing department's strategy and goals
Maximize profitability and sales growth by overseeing, driving and delivering innovative data-driven solutions and recommendations.
Deliver incremental gains in modeled solutions that drive targeted marketing programs and guide marketing efficiencies across multiple channels
Guide resolution of marketing investment opportunities with coordinated test designs and a bottoms-up, modeled solution to Marketing Attribution
Drive marketing campaign optimization and productivity measurement through test/ control design and ad cost calculations
Drive incremental On-Site search revenue using ML classification algorithms that capitalize on behavioral learning
Provide support to the organization through the development of systemic processes to improve operational needs.
Promote automation through the development of Oracle PL SQL stored procedures and functions.
Partner with business community to gather required functional documentation for process enhancements.
Provide production support and maintenance of process enhancements and reports to the user community
March 2011 – December 2011 Solomon Insurance Agency, Inc
Atlanta, GA Area Manager
Led a team of eight sales agents
Created a sales plan for each agent based on trends of that agent and market trends within the Atlanta region.
Create new data and analytic assets to drive scalable marketing personalization engagements through relevant and triggered campaigns
Service existing policies for clients in the metro Atlanta area
Makes independent marketing calls to prospective insureds using leads provided by GEICO from a list of previously interested parties
Drove the team's strategy and roadmap, foster cross-functional collaboration, and remove barriers to productivity
Contributes to the development of marketing plans, product analysis, services, and Assist with creating best practices for the office
Develop flexibility in forecasting through the creation of SQL database
Data Management Platform implementations/vendors/process
Proven track record in influencing/guiding Executive staff
Fostered an analytic culture of innovation, rapid test-and-learn, and business impact
Bring industry's emerging best practices of analytic applications to business problems and capabilities
February 2010 – March 2011 GEICO
Macon, GA CSR - Reissue Agent
Set the company record for policies reissued in a single week
Created an evaluation matrix for customer interaction
Reissue lapsed policies auto insurance in Georgia, Missouri, Wisconsin, Kentucky, and Mississippi
Service existing policies for GA, WI, MN, TN, KY, SC, AL, AR, LA, IL, IN, OH and MI
Underwrite for newly reissued, reinstated, or existing policies to negotiate a new set of policy terms and conditions
October 2008 – February 2010 GEICO
Macon, GA Customer Service Representative
Reissue lapsed policies auto insurance in Georgia, Missouri, Wisconsin, Kentucky, and Mississippi
Service existing policies for GA, WI, MN, TN, KY, SC, AL, AR, LA, IL, IN, OH and MI
Communicates with other preliminary underwriters to provide the best level of customer service
Underwrite new and renewal business by reviewing and analyzing insured's loss history, financials, and other pertinent information by wrenching the renewal to create a better idea of the placement of risk
Education January 2015 – present Fort Valley State University
Fort Valley, GA Masters of Business Administration
May 2004 – December 2008 Fort Valley State University
Fort Valley, GA B.S in Organizational Leadership
Professional Development
Buyer-Seller Relationships
Train The Trainer
Fair Hiring Practices
Prevention of Harassment Policies
Sales Processes
Lean 6 Sigma
Gaining a Sales Commitment
Leading a Global Sales Force
Certifications & Accolades
Beta Kappa Xi Honors Society
Help Desk Certified
Licensed Personal Lines Insurance Agent
Project Management Institute (Atlanta chapter)
MySQL
References References are available on request.