ABIJANE DIOKNO MULGADA
Brgy. Santiago, Gen Trias, Cavite
SUMMARY: To be associated with a well-established company that will provide opportunities to enhance my skills and harness my potentials to the fullest. PROFESSIONAL EXPERIENCE:
1. February 21, 2012 – June 30, 2015
Multiflex RNC Philippines, Inc.
Industrial & Institutional Marketing Manager
Determines/identifies market(s) of Industrial & Institutional products/service lines and develops marketing plans and programs based on market(s) profile and business direction.
Directs a collaborative market research with Strategic Marketing, Operations Planning and e Operation unit in developing programs that improves the market share of the company.
Directs the conceptualization and implementation of product development and/or new products/service lines and ensures that these are coordinated with Sales, Operations and Support units.
Monitors and review regularly the attainment of marketing plans and program and initiates courses of action where necessary to improve level of achievement.
Abreast with the current/latest trends in marketing and ensures that these are cascaded and reflected in the overall marketing strategies of the Company.
Studies, develops and recommends market positioning, packaging, and pricing/yield management strategy to achieve long-term profit and target market share.
Researches, analyzes and monitors financial, technological and demographic factors that influence market opportunities and competition.
Directs the development, installation and constant review and updating of all relevant marketing systems, process and corresponding infrastructure and policies that will enable the efficient, effective and timely delivery of the marketing services of the Company.
Implements and improves relevant processes for the Company to ensure clarity around roles and responsibilities, good use of resources for both internal and external, and deliver best outcome for the Company.
Conceptualizes, develops and produces marketing collaterals, sales kits, activity structures, press releases and all other marketing materials required for the implementation of the marketing strategy.
Collaborates with Sales in determining service packages and sales toolkits that are aligned with the set marketing strategy and client requirements.
Conduct orientation, workshops for sales/clients on the services, new products/service lines and other prospective services offered to the customers/clients.
Maintains and develops corporate image and reputation through networks with Public Relation agencies, media/press relations and membership to other professional organizations.
Ensures that customer database is updated and identifies prospective accounts through the conduct of initial customer/client profiling.
Collates, coordinates research and /or insight on clients, internal feedback and the market in identifying strategies and opportunities to drive market positioning and competitive differentiation.
Develops and enhances new and existing collaterals, marketing materials and marketing templates and ensures that these are aligned with the overall marketing strategies. 2. August 16, 2011 – February 18, 2012
ACW Distribution (Phils.), Inc.
Work collaboratively with a Product Management and Business Development team to create and manage cross-organizational, integrated marketing strategies.
Coordinate communications projects with vendors and contractors for the development and production of event promotional materials, web site production and other collateral.
Provide writing and editing support for all outbound member communication including all promotional materials and website content.
Assist in developing new revenue sources through supplier membership, exhibits, leads generation activities and sponsorships.
Review and edit existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines.
Develop the overall marketing communication strategy to promote products, services and advantage for ACW Distribution.
Claims and Reimbursement Process.
Assist all road shows, events and other below the line marketing campaign for ACW Distribution.
Assist in setting up logistics and scheduling of event, sending out an email of events for upcoming and succeeding weeks
Responsible in inventory of all POPs and Event materials
Maintains all event databases (end-users, dealers)
Keep track of all competitor's activities and promos in the market
Maintain promotional calendar and work with outside vendors to secure all necessary elements for each promotional activity (DTI permits gate pass and security permits, etc.)
Assist in the development of sales promotional ideas and collateral with the related teams. 3. August 16, 2010 – January 31, 2011
Marketing Services Manager
Responsible for the direction and management of all marketing programs and promotion of all products and services. Responsible for developing strategic marketing plans. Lead a team of marketing professionals who are responsible for marketing communications, creative marketing and product marketing. Develop and execute a strategy to increase revenue while exceeding profitability goals and tactical marketing plans to drive revenue growth, acquire new clients, build brand equity, and partner with the sales organization to develop the materials they need to drive growth.
4. November 17, 2008 – June 22, 2010
Asian Technologies Computer Sales Corporation / Redfox Marketing Communications Head
Develops and implements marketing strategic plans and goals to meet corporate objectives and increase market share and profitability
Product Manager – Redfox PC Systems and Notebooks
Manage the entire product line cycle from strategic planning to tactical activities.
Provide in-depth market, industry and competitive analysis and positioning supported by on-going visits to customers and non-customers.
Monitor inflow and outflow of the products and services, promotions and marketing activities.
Develop and implement marketing plan for handled products, working with all departments to execute.
Analyze potential partner relationships and market opportunities for the product.
Develop sales tools and trainings to be employed both for the Sales Team, Support Team and customers.
Work with the team to develop innovative marketing programs, event campaigns, and other promotional activities.
Develop contents for product collaterals, websites, and other ad materials and ensure product visibility in the market.
Develop sales, public relationships, promotional, and advertising tactics ultimately to achieve product quota give.
5. February 17, 2003 to July 15, 2008
Glee Electronics Inc. / Neo Manufacturing and Services Inc. Marketing Supervisor – Events and Promotions
Conceptualize and implement marketing programs for the company’s products for both dealers and end users. Facilitates production and schedules posting of print advertisements. Coordinate with foreign suppliers for marketing programs and claims/support and local suppliers for the design and fabrication of printed marketing materials and display fixtures. Managed, initiated and coordinated work for events and promotions. Provide administrative and professional leadership and direction for Neo's Marketing Programs. Performed human relations functions: like recruitment, personnel relations and implementing company policies for more than a year.
Marketing Communications Specialist
Facilitates brainstorming and supervises implementation of marketing programs and activities such as exhibits, local store marketing, ads, flyers, tie-ups and other projects. Review marketing expenses and maintain costs at minimal. Monitors value of partnerships and tie-ups and make sure maximum benefit to company. Conduct sales presentation to prospective advertisers and event sponsors.
Channel Development Manager
Maintains store profitability through effective local store marketing and high profit margins, operational efficiency through the implementation of cost-cutting measures and organizational development through personnel training and store area productivity. 6. November 17, 2002 – February 15, 2003
United States Postal Service
Sales Support Specialist
Oversee existing customers by constantly making phone calls and customer visits in order to have an updated client's database, and obtain good background of existing customers. Develop, build and maintain relationship to ensure customers satisfaction. Coordinate after sales customer support. Develop customer relationship program in order to improve sales significantly.
7. April 23, 2001 – October 31, 2002
Customer Service Agent
In charge in handling customers concern and demands. Ensure that all courier bookings are picked-up and deliver on time, maintain good working relationship with hub partners abroad to ensure that all shipments are delivered to consignee, monitor all shipments and provide an accurate proof of delivery to all clients. Daily call to all clients for International Courier Service, updates Account Executive of all clients concern, monitors all new moving accounts and does monthly production analysis. I am also in charge in controlling all issuance of account numbers to all new moving clients. Sales and Marketing Assistant
In charge in preparing proposals for all Account Executives, handling telephone calls, routing of memo and paper works, keeps and monitor sales supplies, client's supplies and brochures, log in all new accounts, prepares sales presentation report and scenario letter. One of my duties also are to assist sales in doing matrix for revised rates or cost comparison versus competitor and support Account Executives, Sales Supervisor and Manager with Sales Department related matters, like requesting of account number for new clients, updates new company name and address and to prepares supplies for clients. EDUCATION:
Bachelor of Science Major in Psychology
Emilio Aguinaldo College
April 18, 2001
SKILLS AND TRAINING:
Management Skills ( setting priorities, anticipating needs)
Analytical and Problem Solving Skills (identifying problems and reaching logical conclusions)
Leadership (team building and staff coaching)
Interpersonal / Social Skills