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Manager Marketing

Denver, CO
February 28, 2016

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International Marketing Specialist in Healthcare

Pharmacist turned marketing professional who seeks to promote health by bringing the right products to market through sincere messaging via traditional and digital channels. Resourceful, diligent, adept at problem solving, a team player and enjoys dealing with different cultures, with more than 10 years of international working experience. Singaporean by birth, now a Permanent Resident in the US, looking for new opportunities in the Greater Denver Area.

* Marketing Strategy * Product Launch * Digital Marketing

* Contract Negotiation * Distributor Management * People Manager

Professional Experience

Across Health Jan - May 2014

Key Account Manager, Barcelona

•Develop and propose digital and multichannel strategies for clients (pharmaceutical companies), including tactical ideas like website and content development, ipad applications

•Project management

Grifols International S.A. Jun 2009 – Dec 2012

Clinical Analysis Marketing Manager, Barcelona

•Lead product management team in defining marketing strategy for various IVD distribution product lines in Spain, UK, Italy, USA and Latin America, covering molecular diagnostics, infectious and autoimmune disease testing, with a business value of $20M

-Develop international marketing plan for an ELISA analyzer manufactured in-house

-Provide product positioning, messaging, competitive benchmarking and pricing for both subsidiaries and external distributors

•Coordinate with product development team on future pipeline based on identified market needs

-Work with Business Intelligence division to structure customers’ survey on satisfaction levels

-Provide guidance on strategic business opportunities

•Prepare market assessment reports to facilitate decisions on new market entries

-Lead market survey and P&L analysis of new opportunities

-Active role in contract negotiations with external partners

Hyphens Pharma Pte Ltd 1998 – 2007

Regional Marketing Manager, Singapore Jul 2004 – Mar 2007

•Establish marketing strategies for key pharmaceutical, surgical & OTC products across countries in South East Asia, covering a portfolio worth $5M

-Develop comprehensive professional and consumer advertising, as well as promotional plans and programs, ensuring that all messages follow regulatory requirements

-Identify unmet needs within relevant therapeutic fields

-Development of key opinion leaders and relationship maintenance

•Facilitate product pipeline enhancement process

-Identify opportunities in terms of new products and/or new market segments

-Responsible for market feasibility studies and reports

-Liaise with regulatory authorities to ensure smooth registration process of new products

•Manage local product managers

-Conduct regular product portfolio review

-Ensure proper implementation of marketing plans

-Oversee management of expenses to ensure that budget is adhered to

Regional Business Development Manager Oct 2000 – Jun 2004

•Manage products from six European principals

-Oversee local sales teams in Singapore, Vietnam, Cambodia and Myanmar

-Negotiate prices and deliverables with distributors in Malaysia, Hong Kong & Taiwan

•Manage repackaging project in Singapore for one principal to supply to all of Asia

Product Executive Nov 1998 – Oct 2000

•Sales detailing for range of ophthalmic products in Singapore

•Responsible for all local product registrations

Other experience:

Pharmacy manager of a top branch of the leading chain of retail pharmacy stores in Singapore, responsible for daily operations, sales turnover and P&L of store


Barcelona School of Management (IDEC-Universitat Pompeu Fabra) 2014

Master in Direct and Digital Marketing

Marketing Institute of Singapore / NUS Extension 2000

Professional Diploma in Marketing (Asia Pacific)

National University of Singapore 1993 Bachelor of Science (Pharmacy)


English – fluent Spanish – advanced Mandarin, French – intermediate

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