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Manager Sales

New York, NY
February 26, 2016

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Sylvia Winrich

*** **** **** ******, *** York, NY 10019

Home 212-***-**** Cellular 646-***-****

Creative and results oriented with expertise in all aspects of hospitality sales and banquet operations. Emphasis on account development and client retention. Highly motivated and deeply committed to client service. Noted as a team player with ability to manage multiple responsibilities and being decisive, calm and sensible. Professional experience includes sales, event planning and banquet operations from conception through execution ranging from intimate weddings and VIP celebrity events to corporate meetings for up to 3000 people for Fortune 100 companies.

Proven Skills Driving Organizational Excellence

Creative Production of Events Sales Record of 200+ Annual Events Able to Lead Union Workforce Loyal Client Base

Team Player and Dedicated Manager Deep Knowledge of NYC Marketplace Well Respected in Hospitality Industry Record of Satisfied Clients Tenacious Negotiating Capability Focus on Event Profit Margins


Jan. 2014 – Present, Fifth Avenue Presbyterian Church, New York, NY

Volunteer Event Planner

Volunteer Event Planner work on all monthly events that have food & beverage, women’s association luncheons, organizing the concessions for theater group plays, homeless luncheons/dinners/picnics, holiday lunches/dinners also serves as chairperson for Hospitality Coffee Hour after 11:00am services.

June 2014-September 2014, Susan Bang PR Company, New York, NY

Event Consultant

Event Consultant worked on a symposium for a large Italian Cosmetic Company (Cosmopack). The symposium was for 150 guest with 160 guest rooms, numerous meeting/meal space; site inspections of locations, audio visual equipment, menus for breakfast, lunch, coffee breaks, cocktail reception & dinner, room configuration for various meetings as well as meals, photographer & videographer, constant follow up with hotel on various details including the sleeping room block.

July 2003 – December 2013, Helmsley Park Lane Hotel, New York, NY

Catering Sales / Banquet Operations Manager

Senior Catering Sales Manager responsible for generating meeting and social business in ballroom and conference room space from numerous market segments including pharmaceutical, financial services, cosmetics, insurance and entertainment. Daily functions include site inspections, prospect calling, outside sales calls, price negotiations, BEO’s, final payments, working with various outside vendors, booking and managing catering events. Issue contracts; collect deposits, work closely with clients on their menus and follow up reports.

Banquet Operations Manager overseeing multiple and numerous events, managing union staff under strict work rules, preparing payroll, working closely with clients on various event set ups, directing all outside vendors (audio visual, florist, photographer, DJ or Bands). Work closely with executive chef on menu development, timing of each meal function and event costing. Maintain all banquet equipment inventory levels. Managed the Park Room Restaurant, Harry’s Bar & Room Service every other Saturday and MOD (Manager on Duty) quarterly. Scope of operations is 200+ events per year with $4.0M revenue.

Sept. 1999 - July 2003, MARS 2112 Group, New York, NY

Director of Sales and Marketing

Recruited as Corporate Sales Manager and promoted to Director after first year performance generated $3.5M in event revenue. Responsibilities expanded to include the Marketing department, directing team of six people and two interns that increased revenues to $5.0M. Responsible for high profile social business such as Movie Premiers, Record Releases, Fashion Shows and Bar & Bat Mitzvah’s via networking and corporate contacts. Managed a marketing budget of $450,000 comprised of print media, radio, cross promotions, and barter. Developed strategic alliances with NYC & Company, Radio City, Madison Square Garden, Sony Imax, NBC Astrovision plus several Broadway shows and NYC attractions that proved extremely successful in generating new business. As result of leadership, Mars was selected as “Best Family Restaurant” in New York City for 3 consecutive years – 2001, 2002 and 2003.

Jan. 1997 – Sept. 1999, Fitzpatrick Manhattan Hotel, New York, NY

Event Sales Manager

Responsible for selling all group business, including guest rooms and function space at this boutique property. Market responsibilities included corporate, social, and tour and travel. Daily functions included BEO drafting and execution, final billing, contracting outside vendors as needed, and generation of all booking and financial reports.


Durham Business College, Durham, NC

AAS Degree in Business Administration


Fifth Avenue Presbyterian Church, New York Restaurant Associates, NYC & Company, Hospitality Sales & Marketing Association International (HSMAI), New York Society of Associations Executives (NYSAE), Food & Beverage Association of New York


Speaker at Industry Events and Trade Shows

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