Marketing Manager

Nelda L. Cordero Cell 201-***-****

E-mail: actp20@r.postjobfree.com

Highlights of Qualifications: Profit driven Marketing/Events executive with a proven track record of building and implementing revenue-generating marketing campaigns. Exceptional project management skills with the ability to research, plan, and deliver high profile events within budget parameters. Strong communicator and team builder who works well driving results with cross-functional teams and within a matrix structure.

Strategic Marketing * Multi-cultural consumer Insight

Multi-Level Manager * Event Planning

Business Planning * Project Manager

Professional Experience:

Regional Marketing Manager HR Block October 2008- Present

Responsible for largest market generating revenue while providing business intelligence and give recommendations to Field Leaders.

Partner with cross-functional teams including Market VP, Franchise/Company Regional Directors

and District Managers to develop, influence and support implementation of business strategies growth plans within a matrix structure for ultimate buy in.

Manage, coach and mentor internal teams including 8-28 District Marketing Coordinators.

Approve time and expense reports as well as evaluate performance.

Partner and support new and under-performing offices/stores with awareness-building efforts

(radio remotes, street teams etc) and recommend long-term solutions affecting business growth.

Responsible for understanding the business requirements of the regions, including implementation

of strategy while working with the marketing ecosystem to ensure that content and programs

produced fulfill those requirements

Create strategy and negotiate with media agencies on region-specific buys with a marketing

mix (outdoor, radio, newspaper) and manage evaluation and selection of vendors.

Build/Monitor coupon code redemption reports to ensure compliance identify best practices,

and areas for improvement while evaluating effectiveness and ROI of initiatives.

East Coast Hispanic lead responsible for Multicultural initiatives including liaison to Human

Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts EBITDA while balancing budget.

Marketing Director Tonkin Corporation March 2008- September 2008

Create high revenue producing marketing campaigns. Create and execute 60 yearly marketing campaigns for international conferencing company for Medical, Financial, Legal and Technical industries.

Communicate with internal business units including business development teams, multicultural team, writers, ad agency and/or technical groups

Maintain strong understanding of competitive and market forces affecting business and its ongoing strategy communicate status and results to CEO.

Estimate the demand for the corporation’s products and services and discovering new market segments develop a strategy for product pricing based on the market demand trends that indicate a need for emerging products and services and oversee new product development.

Analyze and track results of marketing efforts to achieve and/or exceed the revenue goals for each individual conference

Strategize with program chairs/committee members, select appropriate integrated marketing ideas and tasks

Event Manager Seminole Hard Rock Inc May 2004- December 2007

Plan, produce and maintain an on-going schedule of promotions and special events.

Develop theme, format and budget specifications for all events.

Develop pro-formas for new promotions and layer in events. Review the results of past promotions and events and make recommendations for the feasibility of repeating or modifying.

Coordinate all décor requirements for all themed party promotions and special events.

Determine staffing needs to work schedules necessary to implement special events.

Manage a large-scale entertainment event from pre-event planning to post-event wrap-up

Daily management tasks may consist of guest registration, vendor management, sponsor relations and overseeing a team of event coordinators.

Train all multi-level staff and organizing systems to ensure smooth execution of the marketing, sponsorship and event plans.

Finance Administrator Strictly Rhythm Records September 1999- April 2002

Coordinate budget meetings including the collection financial data and fiscal reports.

Responsible for accounts payable and receivables including licensing agreements

Prepare budget reports for all music outputs while producing royalty payments and artist and contributing producers.

Provide direction and support in the development of strategic plans, budgets, projections, and monthly actual results for each functional area.

Review and analyze all financial reports to ensure accuracy and integrity of the results.

Interpret financial results to senior management to ensure understanding and applicability; identify risks and opportunities to the plans.

Develop and communicate analytical information to a CFO and President in an effort to drive business changes and to improve the financial position.

Education:

Doctorate of Business Administration, Capella University, Atlanta, Georgia

Dissertation on Latino Marketing Strategy expected date of graduation 12/17

Masters of Business Administration, University of Phoenix, Fort Lauderdale FL

Courses Included: Business Law, Project Management, Marketing Strategy, Forecasting, Statistics, Change Management, Finance, and Organizational Behavior.

Bachelors of Interpersonal and Organizational Communications, University of South Florida, Tampa FL

Founder of Lambda Theta Alpha, Latin Sorority Incorporated- Beta Gamma Chapter

Mini-Masters Social Media & Mobile Marketing, Rutgers, New Brunswick NJ

Courses Included: Social Platform & Business Strategy, Mobile Marketing, Social Media ROI,

Mini-Masters Digital Marketing, Rutgers, New Brunswick NJ

Courses Included: Digital Marketing Strategy, Web Analytics, UX

Project Manger Certification, Netcom Technologies, NY NY

Courses Included: Life Cycle, Project Management, Project Integration, Time Management, Scope Management, Cost Management

Bilingual – Spanish

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