Successful Business Unit Manager with a wealth of experience in CPG, General Merchandise. Sales, Marketing, National Accounts, Licensed Product Development, International Vendor management and Business Development. Global knowledge of Toy Industry. Proven sales track record as well as extensive marketing background. Excellent relationship-building, complimented by exemplary communication and organizational skills. Sales training and motivation of outside agencies and distributors. Experienced in Sales and Marketing strategies, business plans and analysis, budget plans, product forecasting by SKU, supply chain management, direct import control for customers. Organized, analytical and strong communicator, able to multi task.
Sales Management (10+ years), Marketing Management (10+ years), National Account Management (8 years), International Business (7 years), Business Development (10+ years), Analysis (7 years). Accounts: Toys R Us, Toyzone, Baby City, Walmart/Massmart, Pick n Pay, Game, Makro, Checkers, Shoprite, CNA, Edcon.
Sales, Marketing Strategy, FMCG.
Management (Staff, National Accounts, Sales, Distributor & Agency, Merchandising),
Business Development, Business Plans,
Presentation (Showroom, One on One, C Level), Reports and Analysis to C level.
International product sourcing, ordering and Vendor management.
Licensed Product Development.
Forecasting budgets, sales, and product lines.
Customer relationship building,
P&L & ROI
DIRECTOR - TTG (Top Toy Guru) & ID HAIR
Formed a Private Consulting Company, consulting to Start up Toy Distributors.
Advised and assisted On The Mark CC (Lego Agency), TTB Toy Boys and DIVERSICOR with launches of new product lines in to the market, product listings, space negotiations, planograms and store demonstrations.
Developed FOB (imports direct to customer) programs for company customers to give more product offerings.
Managed Sales & Marketing and controlled Import and distribution of Professional Hair Care products for ID HAIR.
Experienced in Importing, Accounting, Cash flow, Stock replenishment & Stock control.
BUSINESS UNIT MANAGER (Just Fun Toys) 2003 - 2007
Managed Group Sales & Marketing, International Suppliers, product development and supply chain activities within Just Fun Toys.
Business plans, Sales forecasts by product lines and Marketing strategies to achieve budgets.
Achieved Annual budgets through negotiating new and additional product lines and space management at Major and Independent retailers, growing overall business by 43% over tenure.
Maintained financial analysis, pricing, ROI, profitability, and protection of margins of Business Unit.
Led National Account Executives on strategies to target new business opportunities and increase sales on Major Retailers and Independent accounts.
Directed new product releases from Vendors to Account listings at Retailers.
Led development and creation of licensed products, and created sales strategies to achieve minimum license requirements.
International Supplier account management.
Forecasting and planning of, sales commitments and product lines for Major accounts.
Business reviews and gaining commitment for new business from customers.
Showroom and one on one presentation to customers.
Directed sales team training and development programs for outside Sales Agencies.
Presented and managed special merchandise orders and FOB (direct import to customers) programs for all Major retail customers.
Positions held at JUST FUN TOYS
NATIONAL ACCOUNTS MANAGER
REGIONAL SALES MANAGER (Cape Province)
SENIOR SALES REPRESENTATIVE (Major Hypermarkets Pretoria / Johannesburg)
Toy Industry Awards
Hot wheels – 1 million unit sales achieved 2001 (1st Brand to achieve this in Just Fun Toys)
Barbie Playsets – Girls Playsets of the Year 2001
X-Men (Wolverine) – Boys Toy of the Year 2003.
Spiderman – Boys Toy of the Year Award 2004.
Air Hogs – Boys Toy of the Year 2005.
Spin Master - Distributor of the Year Award 2005.
Baby Born Zapf Creations – Girls Toy of the Year 2006. (Grew to R20 million brand from R5 million).
Moved to the USA in December 2012
I have permanent residency in the USA, and can be employed without sponsorship.
Willing to relocate.
NEW BUSINESS DEVELOPMENT – OMT MACHINE SALES – 2014 (Present)
Responsible for Sales, Marketing, ROI analysis, purchasing and advertising.
Business Plan, Reporting, Forecasts, Budgets, and Strategy.
P&L and ROI of business.
SALES ASSOCIATE – KUHN HONDA – 2013
Applied sales skills in Automotive Industry.
Completed Honda Certification Course.
Matriculated: High school (Matric Certificate) from Lyttelton Manor High School, Pretoria, South Africa
College Diploma (2 yrs): in Sales Management 1984 Damelin College, Johannesburg, South Africa
College Diploma (2 yrs): in Sales and Marketing Management 1986 Damelin College, Johannesburg, South Africa.
MARK BESTER - Phone: +1-813-***-****. E-Mail: firstname.lastname@example.org Skype: mark.in. tampa