Executive Director of Sales and Marketing

Rocy%Gomez%O’Keefe%

Alpharetta,*GA*,****,***,*****–*actnss@r.postjobfree.com*

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Executive%Director,%Sales%&%Marketing%–%Regional%Account%Director Sales%&%Marketing%Manager%%

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Specialties:*Sales*Leadership,*Marketing,*Bilingual,*Hiring,*Talent*Management,*Presenting,*and*Project*Management* * Value%Offered% Management%executive%with*over*17*years*of*management,*sales*and*marketing* experience,*with*proven*track*record*of*developing*strategy*to*achieve*and*exceed*sales* quotas.**Excels*at*B2B*sales*through*developing*new*and*expanding*existing*relationships,* communication*skills,*presenting*to*large*groups,*launching*new*products*/*initiatives*and* negotiating*with*decision*makers*at*many*levels*leading*to*top*sales*performance.**

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Talent.*Proven*leader*at*motivating,*hiring,*training,*and*developing*multi*level*direct* reports*to*achieve*their*own*success Consistently*provided*feedback,*coaching,* performance*reviews*and*career*paths,*leading*to*greater*employee*performance.*

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Marketing.**Led*numerous*successful*marketing*campaigns,*conducted*market*research,* developed*materials,*resources*and*launch*plans.**Worked*on*new*products,*as*well*as*re, branding*of*existing*products,*to*maximize*sales*messages*and*lead*to*greater*success

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Professional%%Kaplan,%New%York,%NY% % % % 2009%–%Present% % Experience% % Executive%Director,%Sales%&%Marketing% % 1/2015%P%Present%

• Selected*by*Kaplan*senior*management*to*lead*all*national*sales*and*marketing*efforts*for* SaaS*cloud*based*advising*platform,*AdviseStream*(via*acquisition*of*start*up).%

• Developed*and*lead*all*sales*initiatives,*branding*changes,*and*brand*recognition*efforts* to*increase*sales,*which*have*led*to*50%*increase*over*2014*YTD.*

• Active*member*of*leadership*team*working*to*change*strategy*and*focus,*and* development*of*new*products*to*lead*to*increased*sales.*

• Lead*revamping*of*all*marketing*materials*to*address*shift*in*sales*strategy.*

• Created*strategic*partnerships*both*internally*and*externally*to*grow*the*business.*

• Led*large*presentations*to*top*level*executives.*

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Executive%Director,%East%Region 1/2012%–%12/2014%

• Managed*a*team*of*19*people,*including*6*Regional*Directors,*and*3*Senior*Managers*with* direct*reports,*covering*the*eastern*half*of*the*country*in*support*of*all*Kaplan*Nursing* sales*efforts

• Responsible*for*$23+*million*in*revenue*generation,*through*B2B*and*B2C*sales.** Surpassed*all*sales*quotas*every*year,*achieving*114%*(2013)*and*104%*(2014).%

• Led*efforts*of*new*sales,*renewal*business*and*add*on*sales*to*existing*customers*for* institutional*and*individual*sales*to*universities,*colleges*and*institutes*of*higher*learning.*%

• Handled*all*forecasting*weekly,*monthly*and*yearly*regional*sales*numbers,*and*all*yearly* and*quarterly*quotas*for*entire*sales*force.%

• Led*all*marketing*efforts*in*support*of*sales,*including*rebranding*of*the*institutional* products*and*creation*of*new*marketing*efforts*to*drive*brand*awareness*and*sales.%

• Worked*creation*of*new*Account*Management*team,*in*support*of*sales,*developing* position*roll*out,*job*descriptions*and*responsibilities*to*maximize*effectiveness.%

• Hired*and*recruited*numerous*employees,*at*multiple*levels.%

• Handled*numerous*RFP*processes*in*an*effort*to*win*state*institutional*contracts.%

• Covered*Southeast*Region*as*sales*person*while*running*region*before*the*position*was* filled,*and*achieved*192%*(2013)*to*plan.%

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Regional%Account%Director,%Southeast% % 3/2009%–%12/2013%

• Directed* all* sales* by* developing,*managing,* and* planning* for* Southeast* and* Caribbean* territory* for*Kaplan*Nursing’s* new* sales* force.*Matched* needs* of* individual* schools* to* Kaplan*strengths*and*worked*with*them*to*integrate*and*customize*programs*to*better* address*needs*and*improve*student*results.*

• Consistently* led* the* country* in* top* sales* performance,* 192%* (2013),* 164%* (2012),* 132%*(2011),*218%*(2010)*and*192%*(2009*in*only*9*months).*

• Directed*team*of*Health*Program*Managers*who*produced*revenue*generating*leads.*

• Launched* unknown* software* to* support* nursing* school* students* and* faculty,* making* Kaplan*the*fastest*growing*testing*product*and*currently*the*second*largest*in*industry.*

• Worked* on* numerous* complex* accounts,* including* large* for* profit* colleges,* providing* guidance,*assistance*and*support*through*long*sales*cycle,*and*account*management.*

• Planned* and* oversaw* support* staff,* who* provided* training,* service,* and* product* integration*with*partner*schools.**

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Merck%&%Company,%West%Point,%PA 2006%–%2009,%1992%–%2000% Manager,%Sales%&%Marketing%

• Managed'team'of direct'reports,'supervising'project'teams'accountable'for'numerous' projects,*directly*supported*sales*and*marketing*for*internal*and*external*customers.**

• Recruited)and)selected)department)personnel.*

• Developed(and(wrote(marketing(call(campaigns'for'new'product(launches.*

• Managed*and* led*outbound*call* initiative*for*special*pricing*program*to*target*hospitals,* resulting*in*550*hospitals*contacted*and*over*200*enrollments*within*the*first*month

• Selected* by* executive* management* to* participate* in* Sales* Force* Logistics* Task* Force,* which*analyzed*and*facilitated*increased*productivity*for*sales.*

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Publications%Manager,%International%Marketing%

• Coordinated,* supervised,* and* managed* a* wide* variety* of* promotional* publications* to* support*international*marketing*and*promote*Merck*products*to*physicians*worldwide.*%

• Created* production* process* and* managed* medical/legal* approval* for* product* and* disease,related*publications*used*by*sales*representatives*for*promotion*with*physicians.**

• Produced*20+*publications,*which*aided*successful*sales*of*Merck*products.*

• Member* of* 7* international* marketing* launch* teams* to* advise* and* produce* promotion* literature*for*successful*launch*of*a*new*product*throughout*all*international*markets.

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% Senior%Professional%Sales%Representative,%Multiple%Locations%&%Products%

• Managed*entire*Atlanta*North*territory,*which*was*ranked*#4*in*Southeast*Region,*and*

#1*in*Georgia*for*market*share*growth.*

• Won* numerous* regional* awards* for* market* share* growth* by* leveraging* relationships* with*high,volume*physicians.*

• Selected*by*regional*director* to*develop*program* for*Merck*executives* to*conduct* field* visits,*resulting*in*more*thorough*understanding*and*first,hand*view*of*sales*process.*

• Promoted* to* 4* different* sales* positions* in* 3 * years* within* organization;* assigned* to* build*struggling*sales*territories*to*turn*them*around.*

• Selected* by* executive*management* team* to* create* new* specialized* sales* force* for* new* product* promotion.* Team* was* first* specialized* sales* force,* which* became* model* for* developing*all*subsequent*specialized*sales*teams.*

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Entrepreneur,%Decorator,%and%Homemaker% % 2000P%2006%

• Advised* new* homebuyers* on* décor* and* upgrades;* decorated* new* homes* for* Toll* Brothers,* nation’s* leading* luxury* homebuilder* and*winners* of* America's* Best* Builder,* National*Builder*of*the*Year,*and*the*National*Housing*Quality*Award.*

• Managed* patient* insurance* pre,certifications* and* follow,ups* for* gastroenterology* practice.*

* Education% % Master*of*Arts,*Corporate*Communications,*Fairleigh*Dickinson*University,*Madison,*NJ% Bachelor*of*Arts,*Spanish,*Rutgers*University,*New*Brunswick,*NJ* Disney*Leadership*Institute*–*Leadership*Excellence,*Selection,*Training*and*Service* International*Study*Abroad*Program,*University*of*Salamanca,*Spain* Public*Leadership*Education*Network*Internship,*Washington*DC*(awarded*full*scholarship)*

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