EDDIE PEREZ MORALES

actnex@r.postjobfree.com

*

*nd St. E-22 Monte Sol, Toa Alta, PR 00953

T - 787-***-**** / 787-***-****

OBJECTIVE

Work for an organization where my expertise and active experience can be utilized with the final objective of adding and profit of the company and at the same time, expand new horizons by achieving new milestones through competitive analysis, corporate marketing, product positioning and new media development.

PROFESSIONAL PROFILE

Results-driven marketing executive with significant and progressive experience in the hospitality, travel, and new technology industries. Excellent knowledge of Brand Marketing. Strategic thinker. Vast knowledge of social media, its’ applications and all aspects of email marketing and digital integration. Ability to coach and mentor others to succeed. Excellent organizational and project management. Ability to work in a fast paced environment. Experience in TV production, public relations, special events management, advertising and print production. AREAS OF EXPERTISE

- Business Development

- Development of New Client Opportunities

- Customer Satisfaction

- Strategic Market Planning

- Merchandising

- Market Segmentation

- Product Development

- Brand Development and Rationale

- Pricing Rationalization

- Full Product Life-cycle

- Product definition, identification & commercialization

- Managing Product Development Teams

EDDIE PEREZ MORALES

actnex@r.postjobfree.com

2

CAREER TRACK

Puerto Rico Tourism Company

Director of Marketing & Development

November 2003 - Present

As a Puerto Rico Tourism Company executive, my experiences have been as diverse as our destination. Such experiences include, but are not limited to the following: Destination Strategy

•Work with Directors and Managers to development strategic partners for credibility and alliances.

•Help manage third-party relationships (public and private sectors)

•Ensure the product is competitive and complete

•Responsible for creating annual or biannual strategic and tactical marketing plan. Research & Information

•Conduct and analyze market research to determine marketability of potential products.

•Responsible for competitive analysis, strategies and tactics.

•Measure effectiveness of the marketing department and implement improvements. Product Development

•Determine market needs and generate product requirements and definition for development.

•Responsible for the product(s) positioning and definition.

•Work with the Sales Director, to ensure production of appropriate collateral and merchandising materials.

•Identify new touristic operations and achieve its promotional endorsement. Public Relations & Communications

•Ensure the proper amount and type of coverage to raise awareness, win reviews and ensure consistent corporate and product branding and image.

•Help manage press and trade relations.

Advertising

•Work with ad agency or internal resources to create the media schedule, negotiate rates, prepare deliverables and execute.

•Follow-up and measure the advertising campaign using print and online methods. Direct Marketing

•Maintain complete direct sales tactics in place.

•Ensure substantial qualified leads for direct sales. Leads are gathered through direct mail campaigns, trade shows, Web site/social media, and qualified list acquisition.

•Develop direct marketing programs to wholesalers/OTAs to ensure appropriate sales and data base gathering levels.

Channel Marketing

•Work with Special Events Division to ensure proper representation/integration at events.

•Help initiate a customer service and online lead generation program to support wholesalers/OTAs

•Develop effective channel marketing & merchandising program including: training & education, promotions and wholesalers/OTAs relations.

EDDIE PEREZ MORALES

actnex@r.postjobfree.com

3

Online Marketing

•Ensure a professional, inviting Web site employing fresh technology to encourage initial and repeat visits.

•Develop an online reservation engine to generate bookings for resorts and small inns.

•Help initiate and execute an entire online strategical marketing plan to make the most of this important channel.

Coloree Design & Advertising

Creative and Production Director

September 2000 - November 2002

Develop/design products and concepts for different clients. Coordination of all steps, included concept and design. Budget analysis for print production and multimedia. IO Interactive

Art and Production Director

October 1997 - September 2000

Oversee website development and content in coordination with clients’ marketing campaign. Conceptual and production design for interactive projects, such as web-sites, CD-Roms, e-kiosks, DVD’s, and interactive presentations. Develop of tactical executions for client marketing plan. Production staff supervision. Budget administration. Casa de Comunicaciones

Senior Art Director

January 1994 - September 1997

Art Direction of clients' advertising and public relations campaigns. Supervision of print design for newspapers, magazines, flyers and photography.

Casiano Communications

Marketing Assistant

September 1991 - November 1993

Drive development and implementation of marketing strategies for all publications (Imagen, Caribbean Businness, BuenaVida, etc). Support of sales strategies thru awareness tactics. Coordination of project between sales team, in-house pre-print department and printers. EDDIE PEREZ MORALES

actnex@r.postjobfree.com

4

Corporate Communicators

Art Director & Account Director

March 1989 - September 1991

Assistant to the Senior Art Director in the production steps for all clients in advertising and public relation areas and campaigns. Supervision of production staff. EDUCATION

-University of Puerto Rico, PR, BBA in Advertising and Communications, minor in Marketing.

-Strategic Planning seminars.

-Completed Courses in Desktop Publishing, Electronic Printing Process and Public Relations/Crisis Management

PROFESSIONAL AFFILIATIONS

-Member, Puerto Rico Hotels Tourism Association (PRHTA)

-Member, Puerto Rico Convention Bureau

SKILLS

Computer oriented in Apple and Windows platforms with strong experience in Microsoft Office tools. Graphic design tools experience for Apple platform. Advertising, public relations and special promotions experience. TV and massive events coordination and production. REFERENCES AND FURTHER DATA AVAILABLE UPON REQUEST

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