Automotive Product Management

Abhishek Singh Yadav

*** ********** ****

Basildon, SS16 5GS, UK

Mobile: +447*********, Email: **********@*****.***

Overview

I am a committed and highly focused Automotive Product and Brand Management

professional with MBA in Marketing and International Business. Currently

responsible for delivering global products from scratch to final delivery

with product planning and execution throughout the product lifecycle,

including: gathering and prioritizing product and customer requirements,

defining the product vision.

Technical Tools

( NCBS ( JATO Research Data ( IHS Automotive (Polk) (

Urban Science Data tool

( WERS (change management) ( Microsoft office tool ( Ford GPDS

Professional Skills and Areas of Expertise

Product Management and Strategy

* Analysis of competitor's trends, regulatory landscape, legal /

legislative changes, customer behavior / preference shifts.

* Working with sales planning and finance teams to develop the initial

business case - detailing product USPs, setting key targets and

attributes, identifying target customers types and establishing the

product positioning.

* Acting as key stakeholder to define product portfolio and influence

design and development stages to meet market, legislation / homologation

and customer requirements.

* Contributing to the competitive assessment process including identifying

direct and indirect competitors / product alternatives that risk

substituting for the product.

* Conducting product usage patterns and pricing to identify segments based

on common customer buying behavior.

* Managing product portfolio throughout the product lifecycle.

* Working with various teams, for example, Marketing, Product Development,

Homologation, Purchasing, Manufacturing to ensure project operation meets

key milestones and deliver product at final delivery dates on targets.

* Working with the Head of Legal & Compliance to bring to conclusion all

respective legal documentation and regulatory submissions.

Product Development

* Facilitating cross functional development activities with design and

engineering to deliver value for money solutions and product portfolio.

* As Product Manager, providing 'voice of the customer' as the product

transitions from concept to launch, preparing and presenting key

information at programme Gateways.

* Coordinating with other Sales and Marketing departments (Volume Planning,

Regional Sales Teams, Finance, Marketing and PR) to define a company-wide

go-to-market plan.

* Acting as key stake holder for making product development decisions to

ensure engineering and design meets brand expectations.

Business Planning and Strategy

* Volume and revenue forecasts.

* Estimate of capital, expense budget and headcount.

* Participating in discussions with cross functional team members to

identify major initiatives for the coming year.

* Coordinating with Finance to conduct analysis to support development of

ROI-based business case for significant investments.

* Evaluating competitive data on on-going basis to test initial assumptions

for business planning purposes.

Career History

Ford Motor Company UK

July2014 to till now

Role: Product Planning and Launch (on contract)

Ford is the biggest motor company in the UK, with seven locations and over

550 Dealerships. FMC also have been Britain's best-selling car brands for

over 30 years, and currently FMC sell around 440,000 cars and commercial

vehicles each year.

x Lead & ensure implementation of "buildable" product configurations during

the planning phase of each new vehicle.

x Responsible for developing, implementing & coordinating strategic launch

plans for e-mobility product, ensuring the effective launch of new

vehicle platforms, vehicle facelifts, model year change-over & action

models for a select portfolio of vehicles within the Ford line-up for

UK.

x Ensure the final consistency & correctness of the product specifications

prior to the launch phase of the vehicle.

x Ensure product & competitive positioning/pricing for the defined models

are in alignment with Ford Sales Administration, Sales Operations, Market

Development, Service & Quality, and Customer Service & After-Sales for

the Ford Brand in the UK.

x Responsible for the operational implementation of the strategic launch

plans for each model in the assigned model portfolio.

x Responsible for developing, implementing & coordinating strategic

lifecycle measures, ensuring attainment of sales objectives for assigned

models.

Caterham Cars UK October

2013 to June 2014

Role: Product Manager - Future Products

After building on nearly 40 years of evolving the UK-designed and built,

lightweight Seven two-seater, Caterham Cars announced advanced plans to

produce a bold new sports car followed by crossover and city car for

global markets.

x Product Owner for Limited Edition "Kamui Kobayashi Special edition Seven"

and launched the product successfully for Japanese Market.

x Defined brand, product and business strategy for Caterham cars to enter

passenger cars market.

x Redefined existing products (Seven) strategy (after 19 years in Caterham)

to be in-line with future products and creating new Brand identity.

x Identified key markets and region for Caterham and working along with

dealer development team to move forward to meet global expansion plans.

x Working along with product development team, engineering and homologation

team to define product specification as per markets and legal

requirement.

Jaguar Land Rover UK

July 2010 - October 2013

Role: Programme Launch Manager - SVO Products

ETO division (now SV Division) is responsible for the creation,

development, manufacture and launch of customer defined and bespoke JLR

products and compete with competitor sub-brands like Audi Quattro, Mercedes

Benz-AMG and BMW M Division.

x Introduced new product content to enhance the core vehicle programmes:

Hence, owned and delivered Range Rover Ultimate Edition, Jaguar XKR-S, XJ

Ultimate. Owned ETO projects based on Jaguar XE and the Jaguar Q type

crossover.

x Defined Individual Product Strategy for Special Vehicle for each market

across the globe, resulting local customization of single product in

individual market. Example: Range Rover Autobiography Ultimate Edition

for China and Rest of the World.

x Liaised with regulatory authorities to meet homologation requirements for

international markets.

FORD Motor Company (UK) Limited

March 2008 - July 2010

Role: Product Analyst

I was fully involved in defining product strategy of complex engine

programs for SUV's and 2WD carlines in European, North American and ASIA

Pacific markets, representing $100 Million in annual revenue.

x Delivered Eco Boost 1.0L Turbo Gasoline Engine as Global engine for Ford

Product Line-up.

x Part of the team who won 3 years in running "International Engine of the

Year Award".

x Defined product strategy along with full Engine BOM for future product

launch to be applicable on multiple platforms application.

x Challenged Ford Motor Company US on their strategy for development of

product line up for European market. Supported by UK and German heads to

implement completely new strategy to target European market customers in

terms of product offering and feasibility of viable products for North

and South America.

x Defined product strategy for future product launch to be applicable on

multiple platforms application.

Honda Motorcycles and Scooters India Pvt. Ltd. March 2004

- September 2006

Role: Executive Engineer

I identified potential opportunities, target market selection, market

segmentation, planning and implementing marketing programs, marketing

performance, and control.

x Successfully introduced and defined product lined up to allow Honda Motor

Japan to introduce HMSI as 100% subsidiary of into India market.

x Challenged orthodox product strategies adopted by Honda Motors which was

common across each market and redefined it by adding valuable inputs as

per Indian Market customer requirements and viable technologies.

LML Limited October 2003 - March 2004

Role: Graduate Engineer Trainee

First professional role post my engineering graduation to begin my career

into automotive sector working for OEM.

x Worked as trainee within LML into different departments to learn business

and product development practice.

Education

University of Strathclyde, Graduate School of Business, Glasgow, UK

2007

Master of Business Administration

MBA Final Project: Product Strategy for North American Car Manufactures in

UK- Project Recommendations accepted by Ford Motor Company UK and led to

offer of my first Post MBA job role.

University of Technology of MP, Bhopal, India 2002

Bachelor of Mechanical Engineering 71%

Additional Information

Hobbies: Cricket, Following F1 Grand Prix and Travelling.[pic]

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