MEDA THARALSON

**** *********** **. ****, ** ****6 Phone: 657-***-**** actkxi@r.postjobfree.com

SALES AND ACCOUNT EXECUTIVE PROFESSIONAL

SALES and ACCOUNT EXECUTIVE PROFESSIONAL with 15 years of comprehensive experience and vast knowledge in implementing successful sales strategies, introducing new products, assessing client needs, and identifying opportunities. Proven track record of exceeding organizational sales goals and achieving results by leveraging relationships and implementing effective product solutions.

CORE COMPETENCIES AND SKILLS

Customer Centric Service

Sales

Account Management

Strategic Development

Market Analysis

Strategic Thinking

Consultative Selling

Tactical Marketing

Relationship Building

Process Implementation

Client Implementation

Cross-Departmental Communication

Collaboration

Opportunity Planning

Forecasting and Budgeting

Financial Analysis

Cross/Up Selling

Lead Generation

Negotiation

Account Administration

Territory Management

Process Improvement

Project Leadership

Proposal Development

Product Launch Strategy

Initiative Execution

Expansion and Retention

PROFESSIONAL EXPERIENCE

Epic Products Inc. June 2008 through Dec 2015

Santa Ana, CA

ACCOUNT MANAGER

Organization Profile: Full-service company offering a large selection of wine, spirits, party accessories and unique gift ideas including the patented Cork Cage.

•Responsible for all B2B sales and account management activity for the organization within the California geographical area of Los Angeles to Paso Robles, Hawaii, and Canada.

•Dramatically increased customer base by prospecting via business directories, recommendations from existing customers, direct sales calls, trade shows, conferences, and industry related functions.

•Perform market analysis, identify trends, and target existing accounts for upselling potential and the introduction of new products.

•Collaborate with a number of departments within the organization to assist with collections activities while utilizing high-level contacts within the account to obtain resolution.

•Evaluate and provide a customer needs assessment and target each account for product solution upselling potential.

•Establish significant relationships with key stakeholders within each of the account organizations and manage the overall customer experience.

•Launched a successful personal sales strategy which included the demonstration of products, product samples, catalog distribution, a high volume outbound calling campaign, cold-calling techniques, and inbound phone sales tactics.

•Exceeded aggressive corporate sales goals set annually and retained the existing book of business within the assigned territory.

Arrow Wire & Cable June 2007 through February 2008

Pomona, CA

ACCOUNT EXECUTIVE

Organization Profile: Distributor of wiring equipment, relay racks, and cabinets. Includes products, specials, line card and catalog request.

•Responsible for the primary expansion of End User Customers for a number of key target markets throughout the United States.

•Exceeded corporate sales goals and achieved revenue targets by growing accounts from House to Three Initial, implementation and conversion of customers to Arrow lines, and selling core lines to new partners.

•Generated and identified new lucrative business based on leads provided by the organization, market trends, and specific account and competitor analysis.

•Collaborated with various departments internally to ensure the smooth implementation and transition of new clients.

Meda Tharalson

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Communications Supply Corporation June 2005 through May 2007

Buena Park, CA

SALES AND APPLICATION SPECIALIST INSIDE SALES

Organization Profile: Largest electrical and data communications network in North America, with 400 full service branches, a fullsuite of global distribution capabilities and 2010 annual sales of approximately $5.1 billion.

•Responsible for prospecting and acquiring new business relationships and opportunities while aligning with corporate initiatives.

•Maintained and built relationships with customers, internal team members from various departments, and outside vendors.

•Directed and coordinated strategies to generate and maximize gross revenue dollars for the organization.

•Reviewed and performed follow-up on incoming RFP quotes and orders within the timeframe set by executive management.

•Provided detailed account information and communicated with outside sales representatives on focused top accounts.

•Ability to handle escalated questions and issues based on comprehensive knowledge and expertise on full suite of products supported by the organization.

•Provided detailed sales funnel forecasting and revenue reports for management review and approval.

Aten Technology Inc. August 2003 through February 2005

Irvine, CA

ACCOUNT EXECUTIVE

Organization Profile: Manufacturer of KVM switches and remote connectivity solutions to manage servers and other computer networking devices.

•Developed and implemented an aggressive sales strategy that increased sales for the Division by 100% in approximately 3 months by incorporating new sales from a variety of Channels, OEMs, VARs, and Distribution.

•Targeted VARs and Regional Distributors by performing extensive market research that resulted in increased volume.

•Directly performed oversight of the initial implementation of the client after the sale and ensured smooth transition.

SMC Networks April 2002 through February 2003

Irvine, CA

BUSINESS DEVELOPMENT MANAGER

Organization Profile: Provides Customer Premise Equipment to Multi-Service Operators (MSO) in North America.

•Maintained full responsibility for the management, oversight, and growth potential of the organizations top 50 producing VAR’s.

•Successfully registered enterprise level “Top 25” VARs to SMC’s partner program.

•Generated executive management level reports and projects based on corporate approved initiatives.

•Orchestrated the management and growth of the accounts by utilizing account management skills and strategies by communicating new product developments and maintaining key relationships.

Pioneer-Standard Electronics Inc. March 2001 through November 2001

Irvine, CA

ACCOUNT EXECUTIVE / STORAGE SALES SPECIALIST

Organization Profile: Provider of enterprise computer solutions throughout the United States.

•Spearheaded and closed enterprise class storage sales opportunities within the Southern California assigned market for the organization.

•Successfully leveraged solid relationships with CIO and CTO level executive management within organizations to present solutions for their data storage and data center needs.

•Through a comprehensive understanding of customer needs, Coupled Compaq StorageWorks hardware, software, and services with Pioneer professional services.

•Utilized Compaq Certification knowledge and expertise during customer assessments.

Wyle Systems Inc. July 1994 through December 2000

Irvine, CA

SENIOR SALES REPRESENTATIVE – TECHNOLOGY SOLUTIONS DIVISION

Organization Profile: Provider of specialized engineering, professional, scientific and technical services to the federal government.

•Exceeded Q1 2000 projected budgeted revenue by 168% by developing new e-business accounts and successfully executive sales strategies.

•Met $10M revenue budget for the organization for 1999 and earned the “Top 5 gross profit dollars” in team rankings due to sales team deployment and closure of specific sales targets.

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•Recipient of the President’s Club Gold Metal Award – Awarded for the most gross profit dollars earned in 1998 for the South Central United States territory/region.

•Expanded and maintained customer relationships after the initial sale to ensure the highest level of client service.

PROFESSIONAL TOOLKIT

Microsoft® Office Suite

Word, Excel, Access, PowerPoint, Outlook

PeopleSoft

ADP

Custom Sales Software

Goldmine User

Salesforce.com User

EDUCATION

Liberal Arts – 1979

Coursework and Curriculum

Cerritos College, Norwalk, CA

CERTIFICATIONS

Digital Equipment Sales Professional Certification Annual certification 1996 through 2000.

Wyle Systems, Irvine, CA

Unix Certification

Annual certification 1996 through 2000.

Wyle Systems, Irvine, CA

StorageWorks Certification

Annual certification 1996 through 2000.

Wyle Systems, Irvine, CA

Fiber Optic Cable Certification, BICSI

Communication Supply Corporation, Buena Park, CA

Professional references and recommendations are available upon request.

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