Social Media Manager
Resume:
Leigh Hetherington
Phone: 303-***-****
actghz@r.postjobfree.com http://leighhetherington.webs.com/
Marketing, Social Media & Public Relations Professional
Enthusiastic, innovative Social Media and Marketing Professional with skilled career expertise as a Web and Public
Relations Manager. Acknowledged for current and savvy technical aptitude, solid skills in the implementation of social
media strategies and creative event promotions and media relations expertise. Solid ability in the facilitation of multiple
projects in a deadline driven environment, and organizational management. Ability to collaborate with all levels of an
organizational structure to achieve objectives. Skilled in working as a team or independently.
AREAS OF STRENGTH
Marketing /Media Creative Writing Innovative, Visionary
CRM Project Management Communication Skills
Public Relations Content marketing Understanding of Social
Media
New Media Research
Interpersonal Ability
PROFESSIONAL EXPERIENCE
Social Media Manager Manayunk Brewery & Restaurant 2015 present
Maintain restaurant/ brewery website and social media pages
Online event promotions
Crossteam collaboration
Active involvement in promotion, event and special occasions
Effective customer service via Facebook
Email blasts/ event emails
Web/PR Manager Training x Trish LLC 2012 Present
Facilitation of website management and the implementation of social media strategies
Skilled with event promotions and media relations
Drafted press releases
Pitched stories to media
Social Media & PR Freelance Self employed June 2012 Present
Draft press releases
Reach out to newspapers and online publications
Promote upcoming events
Proofread event advertisements
Sales Associate Designer Shoe Warehouse 2012 Present
Longmont, CO and King of Prussia Mall locations
Provide excellent customer service
Market rewards program and ensure new merchandise is delivered and set up in a timely manner
Facilitate training for new associates
Give fashion advice regularly
Maintain a clean and presentable store
Content Specialist Shareable Social September 2014 November 2014
Provide content for 200+ SMBs across 14 verticals.
Maintain a 3 to 4 month buffer for content.
Part of the 2014 Techstars class.
Aided in creation of marketing assests (infographics, blogs, etc.)
Created and managed the internal content calendar
Creation of content for consumer and corporate companies.
Content strategy
Set up social media business pages for clients
Administrative Assistant Visit Longmont December 2013 September 2014
Provide high level of customer satisfaction
Maintain staff calendars, meeting minutes, coordinate staff and board meetings
Prepare packets for client meetings/events
Monthly bookkeeping, process invoice payments.
Maintain accurate spreadsheet of expenses.
Disseminating information via phone, email and walkins
Coordinate incoming and outgoing mail
Created and maintained Pinterest page
Manage multiline phone systems
Intern Pittsburgh Zoo & PPG Aquarium January 2011 May 2011
Operated social media channels such as Facebook and Twitter
Created contests to generate visitor interest
Achieved an average of 100 likes and 5 posts per week
Answered visitor questions and concerns
Video uploading/ editing of Broll for website, social media channels and commercial
Photography of exhibits and events taken for zoo website, local paper, and TMZ website
Special events research
Engaged in online conversations
Web site formatting and design for zoo website
Marketed to current and future members to increase visitor numbers
Create the campaigns on Facebook and Twitter combined with the creation of media lists for future contact
Wrote copy for internal and external communications
Edit web content, including videos and photos
Supported PR efforts through local media outlets
EDUCATION
University of Northern Colorado, Greeley, CO
Bachelors Degree in Journalism with emphasis in Public Relations and Media Advertising
Graduated May 2012
Additional experiences: Writer for college newspaper, web publicist for studentrun public relations club.
Technical Proficiency: new and current technology, social media platforms,video/photography, basic SEO, Photoshop
combined with Microsoft Office and other related software applications.
Salary Requirements:
$35,000$40,000/year
References:
1) Jamie Lipiner
2) Nancy Rezac
Executive Director at Visit Longmont
3) Samantha Brescia
Financial Foundations Specialist at USAA
actghz@r.postjobfree.com
Contact this candidate