JAMES J. LONGFIELD

**** ***** **** ***** *: 303-***-****

Aurora, Colorado 80016 actfed@r.postjobfree.com

EDUCATION

B.A., Criminal Justice, Social Work – Colorado State University, Fort Collins, CO, GPA 3.5

PROFESSIONAL EXPERIENCE

MED LAB SOLUTIONS

V.P. of Sales and Marketing 2013 to 2015

Develop sales and marketing programs for MLS.MLS has been primarily seen as a provider of excellent service and support on a variety of platforms. Responsibilities include developing sales materials, marketing programs and establishing strategic partnerships to expand market presence. Initial plan is development of low cost benchtop analyzer for placement into pain management locations.

2014-Agreement with Jant and Labsource completed Projected to place in excess of 100 systems

2014- Agreement to form joint venture with SMS for reagent pricing and analyzer access

2014-First 6 analyzers placed at average commitment of $35,000.00 annually

2013-Re-establish service relationship with ThermoFisher for Olympus and additional interests

D.U.I.D. DETECTION 2012 to 2013

National Sales Manager

Start- up company developing demand for roadside Driving Under The Influence of Drugs (DUID) testing. Develop marketing materials, web page, smart phone application, and recruit sales force of 8 to present product to 16 states currently allowing the use of Oral Fluid in roadside testing.

2013-“White Paper” reviewed and released in support of the Oratect device

2013- Training and Certification program developed for product end users.

2013- Presented product to State of Colorado steering committee for roadside devices.

2012- Test submitted and judged to be equivalent to Preliminary Breath Test (PBT) by Colorado District Attorney’s Council (CDAC)

DOMINION DIAGNOSTICS North Kingstown, Rhode Island 2002 to2012

Regional Sales Director:

Managed sales in Western U.S. Expansion of sales team based on sales success. Added 12 new sales positions in just under 10 years. Sales of Pain Management testing products to physicians, hospitals and clinics.

2012- Co-Developed Opioid Compliance Consulting (OCC) concept resulting in $12.0M sales growth

2011-Ranked #2 nationally out of 14

2010-Ranked #4 out of 12 nationally

2009-Ranked #1 out of 10 nationally

2008- Developed Pain Management Strategy and identified key players in market

2007-Successful in negotiating U.S. domestic sales rights for Cozart Oral Fluid Testing System

2002-2006-Managed Western States focusing on Drug Treatment Programs and Methadone

2001-Placed initial analyzer to start Lab operation at Dominion

MICROGENICS/ BOEHRINGER MANNHEIM/ ROCHE 1994-2002

Director of Sales

*Received highest ranking of Superior in each annual performance review

Responsible for domestic sales effort. Recruited, trained, and managed 9 Territory Sales Managers. Established marketing, ad campaigns, literature development, annual performance reviews, and tele-sales group.

1994-2002-Sales growth from $11 million to $30 million during tenure

2001-Captured Department of Defense contract for 3 years with sales in excess of $2.5 million

2001-Closed Quest Diagnostics multiple year agreement with sales of $5+ million per year

2000-Launched five new products, all with sales in excess of $1.0 million per year

1999-Launched new bench top analyzer co-developed with U.S. manufacturer

1998-Developed tele-sales group for lead generation and demo follow-up

1997-Launched new High Sensitivity Benzodiazepine Assay in CEDIA Format

BOEHRINGER MANNHEIM / MICROGENICS/ ROCHE 1994-1999

National Drugs of Abuse Manager

*Received “Principle Quest” award (top 10% of sales) each year

*President’s Award recipient in 1997 best performance in Division #1 of 88 nationally

*Sales growth from $0 to $11million during tenure

Responsible for product launch for Microgenics of Drugs of Abuse (DAU) testing line and application of these assays to the Hitachi instrument platform. Establish sales direction for Instrument division and assist in analyzer placements nationally.

1999-ranked # 5 of 88 nationally

1998-Boehringer Mannheim purchased by Roche ranked #2 of 88 nationally

1997-President’s Award ranked # 1 in division

1996-Developed Department of Defense and Key Account/ National Account pricing

1995-Developed marketing and ad campaigns and co- developed pricing and merchandising options

1994- Microgenics purchased by Boehringer Mannheim, assigned as National Drugs of Abuse (DAU) Manager. Conducted sales training program and product overview for entire company

*Retained position through three mergers and two acquisitions

SYVA COMPANY 1982-1994

Regional Sales Manager

Region of the Year 1992, 1993

*received Region of the Year Award in 1992, 1993 Managed analyzer and reagent sales to all accounts west of the Mississippi River.

1993- Growth of $3.3 M in region year to year

1992- Growth of $2.8 M in region year to year

1986-Promoted to Regional Manager 1st of peer group promoted

1985-Ranked number 1 nationally of 14 representatives

1984-Launch ETS system National placement/ sales leader

1982- Placement of 35 Single Test systems in the region

COMMUNITY INVOLVEMENT

Coach for several sports programs including: Football, Baseball, Lacrosse, and Soccer

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