Sales Marketing

Steven Lewis

415-***-**** ******.*****@*****.***

Profile

Performance and results-driven senior leader pairing strategic experience and insight focus with curiosity and passion to create solutions that deliver value and enable long-term business success.

Experienced marketing professional with 15 years progressive expertise in technology marketing, thought leadership, strategy and execution guidance.

Strong relationship focus balancing external partner development and internal team leadership,

motivation and growth.

Thrive helping businesses innovate by understanding and solving strategic challenges through alignment of marketing and sales channel motions.

Broad industry exposure with extensive industry expertise in high-tech, telecommunications and financial/

insurance services.

Significant financial responsibility including divisional P&L ownership and business development leadership

Professional Experience

MarketBridge – San Francisco, CA

Senior Vice President (progressed from Director, 2009 and Vice President, 2012)

2007-Present

Clients include: AMD, Avaya, Dell, HSBC, Microsoft, NetApp, PayPal, Salesforce, Symantec

Lead business group for strategic marketing services inclusive of go-to-market planning through external marketing execution, measurement and optimization. Consistently exceed growth targets and doubled group revenue in three-year period.

Manage solutions development and delivery team of 30+ employees across offices and diverse client engagements; specializing in marketing planning, sales and marketing alignment, digital marketing, marketing automation/technology and optimization of marketing spend.

Established and manage senior relationships with firm’s largest clients, leading strategy and delivery of broad range of both retained and project engagements.

Developed, piloted and guided strategy of several multi-year channel programs with key high tech clients, continually expanding and optimizing program and generating significant ROI.

Lead design of four key solutions products/products for firm and held responsibility for market-readiness and client sales, adoption and loyalty across the buying lifecycle.

Lead high tech direct and channel marketing strategy engagements that facilitate cohesion between marketing and sales initiatives to create ideal customer experiences and deliver maximum business impact.

Direct diverse range of non-technology engagements in financial services, insurance/healthcare and consumer sectors.

Publicis – San Francisco, CA

Senior Strategic Planner

2006-2007

Clients included: Cisco WebEx, HP, Nestlé Waters, Sprint

Managed research, measurement, reporting and strategic planning for key technology (primary) clients. Ensured alignment of marketing strategy to customer insights to drive maximum relevance, engagement and return on marketing investment.

Managed strategy for key retained client across B2B segments and verticals. Activities included market analysis, competitive benchmarking, sales engagement/enablement, thought leadership and execution/marketing mix planning. Developed B2B customer engagement strategy, supervising execution and alignment to strategy and marketing and sales motions.

Strategic lead in client development with cloud software vendor transitioning product offering from enterprise to midmarket play. Assisted in market identification and positioning in addition to receptivity testing, communications recommendation and performance/ROI benchmarking.

Led brand launch planning assignment for client to understand marketplace, target buyer and customer brand perception. Conducted focus groups and engaged key stakeholders to arrive at positioning and plan for future marketing activities. In addition, developed sales engagement strategy to ensure distribution success of brand launch.

Marketing Drive (Match Drive) – San Francisco, CA

Management Supervisor

2005-2006

Client: Visa

Managed account relationships for key client, spanning broad range of engagements to deliver marketing strategy and execution support for member financial institutions.

Managed team developing and executing national merchant loyalty/discount program through direct and digital channels. Led offer rationalization strategy initiative to ensure customer relevance of offers and increase efficiency of program execution, resulting in decreased management costs and double digit program growth/uptake from member financial institutions.

Oversaw planning and execution of launch for client’s premium card offering to member financial institutions. The premium offering was a departure from previous client products and required significant positioning and training assistance to financial institutions electing to offer the new product. Additionally, managed development of customized materials that integrate brand with member branding for outbound customer communications.

Lewis & Partners – San Francisco CA

Management Supervisor (progressed from Account Supervisor 2003)

2002-2005

Clients included: Nestlé FoodServices (B2B), Nestlé Waters (regional and international brands), SureBeam

Assisted firm in growing digital marketing expertise to provide additional services and value to client relationships.

Managed large-scale CRM initiative, integrating several databases to enable client to better leverage customer data and develop value-based segmentation. Approach assisted client to significantly increase and maintain B2B (SMB) customer engagement and conversion metrics for marketing programs.

Developed key consumer promotions for client delivered through partner channel to overcome insight gap due to indirect go-to-market. Promotions enabled a quantitative framework for gaining customer insights as well as business case to support partnering model. Consumer insights from campaigns were instrumental in developing marketing strategies for client and partners.

Recommended and managed points-based online loyalty program to engage key customer audiences to drive preference, influence purchase decisions, and collect key sales data that was often difficult to attain due to a complex and distributed sales network.

Ogilvy & Mather/OgilvyOne – Toronto, Canada

Account Supervisor (progressed from Account Executive 2001)

2000-2002

Clients included: American Express, Deloitte & Touche, FedEx, IBM

Led engagements across variety of firm’s key clients. Strong area of focus was (early) digital marketing transformation and assisting clients to transition marketing activities and customer engaging to digital media.

Managed all planning and communications for client’s merchant base. Objectives were to grow billings, decrease attrition and lower costs of servicing smaller merchants. Client surpassed objectives with high-reach/low-cost communications including, quarterly merchant publications, merchant savings program and development of online account management tools.

Planned, positioned and marketed digital loyalty program, aligning all elements of program success – strategic planning, branding, digital media, consumer marketing, and sales engagement strategy. Instrumental in assisting client in developing partnering approach and model to acquire high-profile merchants into program.

Education & Additional Expertise

Masters of Business Administration (MBA)

Dalhousie University – Halifax, Canada

2000

Bachelors of Business Administration (BBA)

Acadia University – Wolfville, Canada

1998

Digital Social CRM Continuing Education

University of Toronto, Toronto, Canada

2012

Partner/channel, high-tech marketing

Digital marketing technology

Sales planning, training, & enablement

Communications planning & execution

Training, teaching, teambuilding & motivation

Customer insight development & messaging

Loyalty program design and development

Public speaking and worksession leadership

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