VP of Sales and Marketing

JEAN LOUIS DE BEDOUT

e-mail: actc6d@r.postjobfree.com

Mobile Phone: (57-315-***-****

Home Phone: 802-***-****

Experienced CEO and Sales and Marketing Director in both multinational and medium consumer products and media companies at the international level. Key areas of expertise include: Business Development, developing and implementing strategic business plans in difficult and changing regulatory environments, managing sales and marketing teams to incremental sales, delivering results. Other areas of expertise include: Developing commercial relationships with customers, managing relationships with international and local suppliers, route to consumer (B2B and B2C), consumer insights, and financial management.

WORK EXPERIENCE

LICORELA S.A.S (Bogota, Colombia)

Chief Executive Officer--CEO 2009-2015

Developed the company in all its areas including Sales and Marketing, Purchasing and Imports, Administrative and Financial Management, and Human Resource Management.

• Created and positioned the Licorela brand name as a unique importer with large value added to customers.

• Achieved exponential growth in sales increasing sales by ten times in less than five years by developing and successfully implementing a Strategic Business Plan that included a new route to consumer that increased coverage, portfolio by customer and overall sales per customer, and optimized customer service. Achieved results by building a result-oriented and motivated marketing and sales team.

• Increased the breadth of product portfolio of national and imported products by identifying and obtaining the representation of strategic complementary brands and successfully launched over 30 new brands.

• Spearheaded due diligence and successfully negotiated the acquisition of 25 Horas and Correo de la Noche (Home Delivery companies) and developed their strategic marketing plans to position the companies in top of mind of consumers.

BJM CONSULTING (Bogota, Colombia)

Partner 2007-2009

Business consultant with emphasis in Sales, Marketing, and Distribution.

• Developed and implemented the plan to split-off the Wine and Spirits division of Emcocables.

• Developed a strategic business plan for a cable channel to launch throughout Latin America.

• Developed and executed the plan for launching a new national spirits Brand in the Colombian market this included packaging, name, brand plan and brand positioning statement, communications strategy, and trade marketing activities.

• Developed a market study for a customer in the Spirits industry to identify the adequate route to consumer for release a new Brand into the market.

CIRCULO DE LECTORES S.A. (Casa Editorial El Tiempo) (Bogota, Colombia) Vice President Sales and Marketing Video Division 2004-2007 Developed the home video division that included the representation for Colombia and Ecuador of Warner Home Video, Sony Pictures Home Entertainment, and Buena Vista Home Entertainment (Disney).

• Exceeded the sales and profit growth goals each year for the Division, doubling sales each year. Developed and implemented strategic business plan for the DVD business in Colombia and Ecuador and built the capabilities of the sales team.

• Achieved the representation for Colombia and Ecuador of Buena Vista Home Entertainment.

• Established PRACI the antipiracy Program for the protection of intellectual property of films videos in Colombia. DIAGEO

Key Account Manager (Bogota, Colombia) 1999-2003

Developed the Supermarket Chain sales channel for Diageo in Colombia and, for one year, was in charge as National Sales Director.

• Made the Supermarket Chain Channel the No. 1 sales channel for the company.

• Developed a Category Management program with the No. 1 spirits customer in Colombia: Carulla-- growing sales 30% in two years.

• Led the launch of Baileys and Smirnoff Ice in the key accounts (the main channel for product launch).

• Developed the change in Route to Consumer as Director of National Sales and began implementation of the project. Regional Manager Atlantic Coast (Cartagena, Colombia) 1997-1999 Built and developed the distribution network in Colombia’s Atlantic Coast.

• Achieved increase in sales by more than 30% in two years.

• Spearheaded the distribution project in the region to reduce costs to distributors and prices to final customers.

• Expanded coverage by selecting and developing two new distributors for a total of five in the region. Coordinator of Market Studies (Bogota, Colombia) April-August 1997 Developed sales and marketing studies for the company.

• Directed study of the distribution system of the Company in the Atlantic Coast and was transferred to Cartagena to implement recommendations as Regional Manager.

TEACHING EXPERIENCE

UNIVERSIDAD EXTERNADO DE COLOMBIA (Bogotá, Colombia) Professor United States Foreign Economic Policy 2008-Current Seminar for students in Junior and Senior years in the Faculty of Finance, Government and International Relations. UNIVERSIDAD JORGE TADEO LOZANO (Cartagena, Colombia) Professor of International Trade Policy and International Affairs Introductory class to International Affairs and International Trade. BOARD OF DIRECTORS

1998-1999

Colombian Association of Wine and Spirits Importers (ACODIL): Elected April 2010-June 2015 Representaciones Continental: Member of the Board January 2007-June 2015 Teletrade S.A.S.: Member of the Board December 2011-July 2015 Colombian Gastronomic Academy: President November 2013-Current Vice President

Fundación Educativa de Inglaterra (The English School): February 2006-November 2013

President April 2008-March 2009

Elected Member April 2007-March 2011

EDUCATION

Academics

• Master of Arts in Law and Diplomacy (MALD) 1997

Fletcher School of Law and Diplomacy

Tufts University, Medford, MA

• Bachelor of Arts International Affairs (Concentration in Economics) 1994 Florida State University, Tallahassee, FL.

Summa Cum Laude, Phi Beta Kappa, Phi Kappa Phi, Pi Gamma Mu, Golden Key National Honor Society.

• International Baccalaureate 1992

United World College of the Atlantic

Llantwit Major, Wales, United Kingdom

Other Studies

• Theory of Constraints May 2011

Goldratt Consulting, Tel Aviv, Israel

• High Performance Coaching Sept 2002

Diageo, Bogotá, Colombia

• Diageo Way of Brand Building with Customers (Train the Trainer) June 2002 Diageo, Rio de Janeiro and Mexico City

• Diageo Way of Brand Building Sept 2001

Diageo, Bogotá, Colombia

• Training Sales Team Nov. 2000

EAFIT, Bogotá, Colombia

Languages

• English and Spanish: Fluent

• French, Italian and Portuguese: Some knowledge (reading and spoken)

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