Wendy L. Beerbower

San Diego, CA ***** ~ 619-***-**** ~ actbmt@r.postjobfree.com

www.linkedin.com/in/wendybeerbower

VP of Sales / Sales Management / Business Development

Accomplished senior executive experienced in all facets of sales process management, including strategic approach to identifying cross-selling opportunities, effective people management and innovative marketing solutions. Results-oriented with proven ability to act rapidly and proactively in a dynamic business environment. Demonstrated talent for quickly increasing revenues and market share; building brand awareness; and attracting top talent. Valuable partner and trusted advisor to CEO, partners, senior executives and stakeholders.

Roll-up-your-sleeves approach to translating vision into action and turning goals into results. Articulate communicator possessing exceptional interpersonal skills, inspirational leadership and ability to mobilize cross-functional teams to accomplish objectives. Excels at navigating business challenges through analysis, laser focus, innovation, intuition and experience-backed judgment.

Core Competencies

Strategic Sales Direction

Sales Administration and Leadership

National Account Management

Contract Negotiating

Exceeding Quota and KPIs

P&L Accountability

Product Planning & Roll-out

Cost Reduction & Profit Growth

Relationship Management

Salesforce.com Implementation

Performance Metrics

Consultative B2B Sales

Key Achievements

sBuilt a team who funded $40M of transactions on $250M in property value by leveraging franchising and real estate experience. Developed sales training program, trained over 1,100 wholesale agents and inside sales team, while creating nationwide network of sales origination channels. (EquityKey)

sIncreased annual revenues by 30% and tripled pipeline value after identifying company's top performing verticals then focusing on selling benefits of key differentiator in marketplace, proprietary mobile workforce management software. (Universal Protection)

sImproved national sales closing rates by 25% and company renewal rates by 28% after realigning sales territories, attracting new sales talent in 80 markets, implementing performance metrics and launching inside sales team. (Move.com)

sIncreased income to quota-achieving account executives by 21% while only increasing percentage of revenue paid by 1% through designing and implementing new commission plan which incentivized increased sales goals, raised employee morale and rewarded extraordinary employee performance, reducing turnover by 16%. (Welcome Wagon)

Career History

EquityKey (Funded by Elliott Management) 2013 to Present

Subsidiary of KBC Financial Products, Acquired by Daiwa Capital Markets in 2010 2007 to 2009

Real estate investment company that is transforming the home lending market by providing homeowners access to the wealth built up as equity in their homes, without taking out a loan. Largest equity-share funding company in the financing market.

Vice President, Sales

First member of senior management team to be rehired when new funding source was secured in 2013. Tasked to rebuild sales of this innovative company after the funding loss in 2008. Defined product origination channels, developed all sales training curriculum and materials, hired and managed five regional managers to support wholesale partners, authored sales compensation plan and built application flow.

sLaunched three successful sales channels: real estate (wholesale), mortgage (wholesale), and B2C retail sales, resulting in funding $40M of transactions in 18 months.

sWorked closely with marketing team to develop campaigns to attract homeowners, Real Estate referral agents and Mortgage Originators. Campaigns resulted in $3 billion in leads submitted through our website and wholesales channels. Leads converted to sales by our inside sales team of 7 sales people.

Universal Services of America (Acquired Heritage Security Services) 2009 to 2013

Largest privately-held security provider in the US, providing security staffing for diverse clientele.

Vice President, National Account Sales

Promoted after acquisition to lead the efforts to compete for and win national security accounts.

sAchieved 450% of annual quota by successfully responding to extensive national account Requests for Proposals. Created pricing models, library of RFP responses, follow up protocols and all finalist presentations.

sManaged WalMart relationship, responding to pricing requests and scheduling for all security needs.

sSuccessfully won $37M in national bids with Fortune 500 companies such as American Express, Federal Express and Medtronic

Vice President, Sales – Heritage Security Services

Led five regional managers and oversaw $3M budget. Drove creation and deployment of new marketing materials, including company website, social media sites, marketing video, vertical specific marketing pieces, webinar sales presentations, email campaigns and RFP proposal materials.

sIncreased revenues of this family-owned business by 30% ($24M to $30M) over 24 months and organic growth by 21%, focusing sales team on prospecting activity metrics in Company's most successful and profitable sales verticals.

sIndividually added $3.5M in annual revenue after winning three key contracts, Eisenhower Medical Center, Downtown San Diego Partnership Clean and Safe Program and John Wayne Airport.

Move.com 2002 to 2006

Leader in online real estate (Realtor.com), media and technology solutions for real estate professionals, local and national advertisers, and providers of home and real estate-related products and services.

Vice President, Sales, Welcome Wagon

Promoted to turnaround company and revitalize 250 person sales team. Led executive team of four Regional VP’s, implemented new sales training program, and authored hiring and retention initiatives.

sDelivered $48M in B2B advertising sales after filling 80 open sales positions in 200 new markets.

sDeveloped and implemented new performance based compensation plan which increased income to quota-achieving account executives by 21% while only increasing percentage of revenue paid by 1%.

sIncreased sales closing rates by 25% and overall company renewal rates by 28%, improving new client on-boarding and high-quality customer service.

sDelivered 26% increase in average annual revenue per customer by adding supplemental, billable client services and implementing pricing controls.

Realogy (Previously Cendant Corporation) 1997 to 2002

Realogy's diversified business model includes real estate franchising, brokerage with world-renowned brands and business units, including CENTURY 21, Coldwell Banker, The Corcoran Group, ERA, and Sotheby's International Realty.

Vice President of National Sales

Promoted to oversee merger and acquisition activity and conversion franchising in 20 states. Built relationships with Top 500 real estate companies with a goal to acquire or convert their local brand to a national brand.

sInitiated $25M merger of two of the largest real estate brokers on Long Island, growing brand and offering profitable exit strategy for one of Coldwell Banker’s most recognized brokers.

Regional Vice President, Western Region

sLed team of 10 franchise sales directors in 11 western states to achieve 200% of regional quota by working closely with existing franchisees to leverage success and help to acquire competitors.

sCompleted $50M in acquisitions for Coldwell Banker (NRT, Inc). by identifying companies most likely to require an exit strategy.

Education

Bachelor of Arts, Economics, Rollins College, Winter Park, FL

(Attended on 4 Year Golf Scholarship)

Licenses

California Real Estate Salesperson License, California Mortgage Loan Officer License

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