MARK J. BEINER

** ******** *****, *******, ** ***25

631-***-**** (H) 917-***-**** (C) actb88@r.postjobfree.com

SALES PROFESSIONAL

ACCOUNT EXECUTIVE – REGIONAL SALES MANAGER – SALES MANAGEMENT

Experienced Sales Representative with a well-rounded background combining sales, marketing and business development expertise to deliver substantial revenue growth in highly competitive business markets. Proficiencies include:

New Business Development

Sales and Marketing Campaigns

Contract Negotiations

Sales Team Management

District Manager

Merchandising and Planogramming

Event Marketing and Promotions

Microsoft Word, Excel, PowerPoint, Outlook, Internet

PROFESSIONAL EXPERIENCE:

Distinctive Appliances Distributing – Wixom, MI 2014 – 2015

Regional Sales Manager – New York, NY

Responsible for sales, marketing and customer service for high end appliance distributorship.

Developed relationships with Northeast buying group, the NECO Alliance and its members, and P.C. Richards & Son representing consumer brands.

Increased productivity by 15% within the first six months by offering special dealer incentives to jump start business relationships.

Implement and analyze sales plans, programs, policies, budgets and forecasting.

Participate in industry shows.

Coby Electronics – Lake Success, NY 2002 – 2013

Regional Account Manager

Direct report to the Vice-President of Sales for $500 million manufacturer of consumer electronics.

Trained and motivated a sales team of six Account Managers to achieve company sales goals in excess of $70 million per year.

Meet with dealers, NECO Alliance Buying Groups and members, distributors, retail outlets and sales force to define product requirements.

Exceeded sales performance by consistently achieving over 100% of budgets by 12%-15% per year.

Increased personal sales from $4 million in 2002 to $17 million in 2012.

Managed ad sales campaigns, resulting in increased sales volume and profitability.

Increased sales productivity opening 65 new business accounts.

Prospected new business, qualified distributors, retailers and specialty premium customers.

Implemented sales plans, programs, policies, budgets, forecasts, goals, MDF and objectives to Senior Management.

Analyze market data to determine customer needs, preferences, volume potential, price and discount rates.

Evaluate competitive product offerings in terms of features, benefits and price points.

Implemented marketing venture between Coby Electronics and Clear Channel Communications, WHTZ-Z100 FM, Jingle Ball 2005 event at Madison Square Garden, New York.

MARK J. BEINER Page 2

Clear Channel Communications – New York, NY 2000 – 2001

Broadcasting/Radio/TV Company – WHTZ-Z100 FM

Account Executive

Responsible for selling broadcast commercial airtime and event marketing opportunities to advertisers.

Developed new accounts through programs of effective marketing, cold calling, networking, presentations and follow-up.

Negotiated pricing and contracts while adhering to established budgets.

Followed and analyzed competitive media to determine potential business leads.

Conducted strategy sessions with Senior Management and customer.

Used range of media channels to locate fresh business prospects.

Increased new business with Panasonic, JVC, Procter & Gamble and Toys “R” Us.

Collaborated with other New York City Clear Channel stations, increasing on-air promotions, merchandising promotions, event marketing and contests.

Johnson & Johnson – New Brunswick, NJ 1998 – 2000

Sales Representative

Represented Johnson & Johnson prescriptions and over-the-counter products to Pharmacists and Physicians in New York, Connecticut and Massachusetts.

Increased 15% in sales growth and 17% in Physician recommendations.

Manage daily sales initiatives and business operations for assigned territories. Implement various marketing and sales campaigns, successfully exceeding product specific quotas.

Detailed nine products to Pharmacist and ten products to Physicians; LifeScan blood glucose monitors, OTC medications, pediatric and women prescription medications.

Developed a highly lucrative LifeScan Continuing Education Program for Pharmacists, culminating into two successful New York City presentations.

Maintained inventory and distribution of sample products and literature.

PREVIOUS WORK EXPERIENCE:

J&R Music World, New York, NY – (Retail)

Store Manager & Company Sales Trainer

Newmark & Lewis, Inc., New York, NY – (Retail)

District Manager (Brooklyn Division)

EDUCATION:

Queens College, Flushing, NY

Business Administration Communication

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