Marketing Director

JULIESTEIN

STRATEGIC MARKETING + PRODUCT MANAGEMENT+ COMMUNICATIONS

Central Ohio P: 614-***-**** Email: **********@*****.*** https://www.linkedin.com/in/julieastein Innovative marketing leader with strategic vision as well as tactical execution skills to drive business development, communications, product development and project management. Excellent presentation, writing, analytical and communication skills paired with a strong work ethic and passion for creativity to drive results.

Summary of Qualifications: Accomplishments:

Bachelor of Science Degree in Communications 2014 Innovation Award at Chi Solutions, Inc. Associate of Arts Degree in Social Sciences 2013 Innovation Award at McGraw Hill Education Pragmatic Marketing Certified

Core Skills:

Integrated Marketing Strategy (Traditional & Digital) Market Research/Competitive Analysis (VOC) Customer and Vendor Relationship Management Media Relations Product Management and Development Budgeting and Expense Management

PROFESSIONAL EXPERIENCE

Chi Solutions, Inc., Ann Arbor, MI / Columbus, OH

Chi Solutions, Inc. is a healthcare consultancy firm focused on delivering margin improvement, new revenue, and optimized operations for hospital and health system laboratories. Marketing Director/Marketing Manager 2014–Present

Defined and implemented annual marketing plans which played a key role in achieving consistent leads & sales growth in a challenging healthcare reimbursement market

Developed branding, splash page and video to launch, develop and manage Chi IQ®, a web-based benchmarking solution for clinical laboratories

Led a redesign of B2B www.chisolutionsinc.com including SEO and SEM integration

Planned thought leadership via trade shows sponsorships, speaking engagements, blogs & articles

Generated and maintained leads in Salesforce.com for outbound marketing using Vertical Response

Directed interactive, direct marketing, media buys, creative, sales promotion and PR strategies

Accountable for new business development initiatives and targets in the hospital system channel

Increased new website and unique users by 50%+ along with gains in social media metrics

Oversight of 2016 launch of new book “The Profit Machine in the Hospital Basement” written by CEO

Reduced marketing budget spend by 50% while increasing lead generation by 30%+

Implemented GoToWebinar, GoToMeeting technologies and LiveChat for immediate $40K ROI McGraw Hill Education, Columbus, OH

McGraw-Hill Education partners around the world with students, educators, administrators and professionals to deliver engaging, adaptive and personalized solutions that improve student performance. Associate Product Marketing Manager, Specialized Solutions Group 2013–2014

Conceptualized, promoted and hosted a webinar series to increase technical knowledge and present the value proposition of specialized digital solutions to district managers, consultants and field reps

Collaborated with integrated marketing to develop targeted email campaigns for school systems

Created professional marketing & training videos using Camtasia to develop digital media clips

Researched and initiated competitive product analysis for stage 1 and 2 funding requests in product development

Volunteered to develop the first MHE Loyalty Program to increase customer retention and growth

Extracted data from Salesforce.com to drive strategic marketing plans and provide monthly analytics

Established rapport with International division for promotion and service of SRA Reading Labs 2.0

Prepared responses to RFP and State Adoption requests

Volunteered on a committee to develop the first MHE Loyalty Program to increase customer retention Resume for Julie Stein-Page 2

Cardinal Health, Dublin, OH 2011-2013

Cardinal Health helps pharmacies, hospitals and ambulatory care sites focus on patient care while reducing costs, improving efficiency and quality, and increasing profitability. Sr. Specialist, Product/Market Management-Reconciliation/Central Pay Team 2012–2013

Promoted customer retention by hosting weekly and monthly webinars using GoToWebinar tools and demonstrated 100% reconciliation with a web-based solution for claims in retail pharmacies

Reduced risk of customer termination by 30% by identifying gaps in implementation and training

Collaborated with external vendor and managed care teams to identify system wide reimbursement issues and the corresponding resolution

Training and Development Manager (Contractor) 2011–2012

Led and executed a go-to-market plan for launch of Cardinal’s POS Performance Reports to drive margin in the front-end of the pharmacy

Launched POS Performance Reports for independent pharmacies and enrolled 325 customers

Negotiated and executed strategic partnerships with 8 national point of sale vendors

Collaborated with cross-functional teams including IT, Legal, and PR through product development PSB Realty Advisors, Columbus, OH

PSB Realty Advisors was a new, boutique commercial real estate services firm in Columbus, Ohio. Marketing Director 2010-2011

Researched and composed lead articles for The Scotsman Guide in January and April 2011

Developed strategic business and marketing plan for boutique firm and subsidiary

Maintained company website, created and researched listings on national databases including CoStar and Loopnet

Generated weekly email blasts, social media, blogs and online directory listings Sunrise Foods, Columbus, OH

Sunrise Foods is a leading manufacturer and distributor of authentic, restaurant-style Asian food. Marketing Consultant 2009–2010

Developed consumer packaging for frozen food products sold at Costco and Sam’s Club

Prepared and submitted FDA food labeling requirements to meet regulations and laws

Utilized Nielsen Data to prepare RFP presentations and to initiate new product development Group Benefits Agency, Inc., Columbus, OH

Group Benefits Agency, Inc. is an insurance brokerage that specializes in employee benefits. Account Executive / Client Relationship Manager 2006–2008

Led Company sales efforts by generating over $50K in new revenue and maintaining a 99% Client retention rate

Managed key consulting accounts including a $10M county government plan, a 425 employee public school system, and a 5-state community bank

Delivered seminars and webinars presenting Wellness, Consumer Driven Healthcare to CBAO, State of Ohio Small Business Development Center (SBDC) and Ohio Floral Association

EDUCATION

OHIO UNIVERSITY, ATHENS, OH

BACHELOR OF SCIENCE IN COMMUNICATION, ORGANIZATIONAL COMMUNICATION, 2002 ASSOCIATE OF ARTS DEGREE, SOCIAL SCIENCES, 1997

Certification: Pragmatic Marketing, 2014

Technology Skills: Microsoft Office, WordPress, Adobe PageMaker, InDesign, Business Objects, SharePoint and Salesforce.com

References Available Upon Request

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