PENNY LEWIS SHAWAH

** ********* ****, ****** ** *6468 Email: act8z0@r.postjobfree.com Cell: 203-***-**** OBJECTIVE

Seeking a full-time opportunity with a dynamic company where I can exercise my product strategy and marketing expertise. PROFILE

Innovative, big-picture thinker with over 20 years of successful technical product and service marketing management experience. Success-driven with roll-up-your-shirtsleeves approach. Skilled at acquiring market intelligence (VOC, competitive and industry trending research) to identify value propositions; developing cohesive and compelling messaging, and designing/implementing comprehensive integrated sales and marketing campaigns. Consistent reputation as provider of value-add support to direct sales, distributors/partners, and OEMs in all business development efforts. PROFICIENCIES

Integrated sales/marketing

strategies

Market segmentation including

developing value propositions with

targeted messaging

Project implementation and

management

Cross-functional team

management

Managing in-house and vended

production of marketing support

materials

Marketing campaign design,

implementation, management,

and ROI measurement

Digital marketing strategy

including PR, SEO, PPC, and

social media

SOFTWARE SKILLS

MS Outlook, PowerPoint, Word,

Excel, Publisher

Adobe InDesign

Prezi Presentation

SalesForce, ACT, IIR

WordPress, Yoast

Constant Contact

Clicktools, Survey Monkey,

Survey Console

SmartDraw, MS Project (light)

CorelDraw, Paint, VideoStudio

WORK EXPERIENCE

White Dog Marketing Solutions

May 2015 to present

Marketing/Sales Strategy Consulting

Principle

Cross-functional Executive Lead responsible for converting generalized marketing approach to targeted audience-driven strategy. Led multi-business line effort defining relevant market segments, value propositions, and annual revenue goals. Company exceeded revenue budget for 3 out of 5 year tenure with all-time revenue record being set in 2014.

Implement roll-out of company-wide CRM (SalesForce) with reporting procedures. Increased sales forecasting accuracy, ability to track ROI to focus sales and marketing spends, and identify poor performing products and services for retooling or elimination.

Design and implement integrated, outbound sales/marketing campaigns including PR, tradeshows, advertising, e-blasts/digital marketing, with automated reporting and ROI calculations.

Supported 7 business lines utilizing a combined outsource/in-house model.

Storage/logistics services provider

Director of Marketing & Strategy

Director of Marketing

WILLIAM B. MEYER, INC.

2011 to May 2015

2010 to 2011

Reorganized over 3 month period entire product offering of SaaS client to best address current market needs. Achieved 200% increase in web leads, 400% increase in direct marketing conversions, and initiated discussions with 3 strategic sales partner opportunities.

Initiated and assisted in setup of strategic sales agreement for client delivering hardware/software technology solutions resulting in OEM agreement with industry-leading equipment supplier.

Over 6 month period organized launch of online education program developed by maritime services provider client including direct marketing and PR campaigns, web content and LMS system integration, and two-day educational forum featuring leading industry speakers.

SHAWAH-2

EDUCATION

Rutgers University, New Jersey

MS Industrial Relations (1990)

Bucknell University, Pennsylvania

BA Biology/Psychology (1988)

WORK EXPERIENCE (continued)

FIVE STAR PRODUCTS, INC.

2008 to 2010

Chemical construction materials

manufacturer

Marketing Manager

Completed corporate rebranding with comprehensive and consistent roll-out.

Completed update of all sales, marketing, and packaging materials.

Implemented roll-out of company-wide CRM/Project Database (IIR). Designed and utilized reporting capabilities to drive direct marketing efforts including list generation, drip marketing, and sales follow-up task scheduling. Developed sales forecasting model utilizing pipeline reporting.

Website design and management with extensive use of Google Analytics to monitor digital marketing results.

CC1, INC.

2002 to 2008

1994 to 2002

1992 to 1994

Printing equipment supplier delivering

hardware/software-based quality control

systems

Director, Marketing/Strategic Applications

Customer Relations/Product Manager

Product Training and Documentation

Specialist

Successfully mapped product line direction over multiple year life cycle.

Performed market analysis (features/value propositions/market size) of competitive products through various channels including field research, tradeshows, collaboration with sales group, customer focus groups.

Worked directly with R&D to outline required feature specifications.

Trained sales on technical sell points, based on “educated buyer” approach.

Directly interfaced with client and OEM organizations to refine existing, and define new and innovative product specifications, including performance and end-customer ROI requirements. Develop appropriate messaging strategies and supporting materials (collateral, case studies, ROI calculators).

Significant results included 7+ year market share of domestic new press sales (direct mail), successful entry into retrofit newspaper market, and securing largest single national account in history of company (Gannett).

Designed and implemented multi-touch marketing strategy (ads, direct mail, e-blast, tradeshows, cold calls) for feature and product introductions to end users.

DATALOGIX, INC.

1990 to 1992

Enterprise pMRP software systems

Human Resources Specialist

Team member providing complete range Human Resources support including benefits administration, 401(k) administration, payroll, recruiting.

Contact this candidate