Marketing Diretor

Lori Warner

614-***-**** *******.*********@*****.***

Marketing Director Marketing Communications Director

Understanding the voice of your customer to

provide strategic, creative marketing for expanded recognition and increased revenue.

Core Competencies Strengths Expertise

HTML Campaigns

Sales Presentations

Brand Development

Copy Writing

Project Management

Internal Communications

Strategic Marketing Plans

Creative/Strategic Marketing

Employee Engagement Campaigns

Event/Tradeshow Management

New Market Identification

Product Launch

Digital Content Creation

RFP/Technical Writing

Website Development

Career Achievements/Project Achievements

Successfully responded to multiple request for proposals that generated +$9M in new revenue in 2015. Marketing Manager – United Health Group/Modern Medical

Developed strategic content marketing calendar and HTML campaign that generated +$300,00 in new revenue annually. Marketing Manager – United Health Group/Modern Medical

Manager of the Quarter 3 years running: 2012, 2013, 2014. Manager of the Year 2013. Marketing Manager – United Health Group/Modern Medical

Developed an award-winning tradeshow booth. RIMS 2013 Best of Show – small booth category. Marketing Manager – United Health Group/Modern Medical

Instrumental in organization growth and revenue increase; 29% increase in enrollment from 2009-2011 generating +$25,000 annually. Director of Marketing and Communications – In Step Dance Center

Professional Experience

United Health Group/Modern Medical – Lewis Center, Ohio September 2012 – January 2016

Pharmacy Benefit Manager and Workers’ Compensation Services Company with over 800 clients nationwide.

Marketing Manager

Responsible for strategic and creative marketing of Modern Medical brand which included: budget development, digital content strategy and calendar, HTML campaigns, direct mail campaigns, printed collateral, video production, website development and maintenance, tradeshow strategies, product launches, RFP responses, internal communications and employee engagement campaigns.

Key member of new product development team. New product developments included: Opioid Defense Manager, an opioid drug management program for injured workers. This program was highly identifiable within the industry and generated $275,000 annually in its first 2 years.

Created employee engagement programs including: desk-top collateral, building signs, and employee events. Developed corporate newsletter to increase employee engagement and build morale.

Managed and developed a creative team of two people to accomplish the goals of the marketing department.

Member of the senior management integration team through the acquisition by Healthcare Solutions. Member of the marketing integration team through the acquisition by United Health Group.

The Fraternal Order of Eagles – Grove City, Ohio November 2011 – May 2012

International non-profit fraternal organization supporting 850,000 members and 1600 local clubs in the United States and Canada.

Marketing & Communications Project Manager

Managed the daily workflow of the marketing department staff; managing priorities, assigning projects and deadlines; included developing processes for project management and departmental project schedules.

Developed the international convention sponsor program; designed to create a fun, educational experience for all Eagle attendees while bringing the organization another revenue stream.

Implemented new print communication plan; touch aging 850,000 international membership on a monthly basis with print.

Developed 1st Mother’s Day Campaign; campaign roll out in test markets in 2012, included media kits and publicity for 1600 local level clubs, video production, print and direct mail.

In Step Dance Center – Marysville, Ohio July 2006 to November 2011

Privately owned and operated dance studio; provides dance lessons for students aged 2 through adult; operations supported by 15 employees.

Director of Marketing and Communications

Developed message, maintained image, increased studio enrollment and coordinated communications throughout customer base of 300 families; included development of creative strategy, new services/programs and initiatives marketed to local population.

Managed media relations and produced studio communications including event marketing and publicity, newspaper advertisements, direct mail, monthly e-newsletter and promotional emails; coordinated and managed annual marketing and communications budget. Collaborated with print and advertising vendors.

Expanded organization communications and market presence through regular participation in public events; spearheaded first sponsorship program selling ad space in recital program to local businesses.

Developed organization’s first student handbook (including procedures, forms and annual calendar), recital handbook and recital program layout; student handbook comprises 50 pages detailing all aspects of dance studio.

Events, Etc. – Marysville, Ohio June 1997 to December 2009

Marketing, event planning, marketing company.

President

Marketing, communications, public relations and sales management oversight for multiple clients, coordinated sales of exhibit space to vendors, provided marketing support, recommended and carried out facility location, floor plan layout, promotional materials, and traffic flow throughout conference, and managed overall event execution and progression.

The Ohio Society of Certified Public Accountants – Dublin, Ohio September 1993 to June 1997

Professional association of more than 23,000 CPAs working throughout the state of Ohio.

Assistant Manager, Continuing Professional Education (CPE)

Coordinated CPE team developing new conferences; included scheduling of over 25 conferences and 400 CPE seminars annually, organizing and confirming speakers, developing conference programs (including large program formats of over 100 speakers), coordinating and negotiating venue arrangements and facilitating contributions of over 15 different member task forces.

Education

Ohio University, Scripps School of Journalism – Athens, Ohio

Bachelor of Science in Journalism

614-***-**** *******.*********@*****.***

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