John Marketing J. Agency Zebell Executive

773-***-****

act7xd@r.postjobfree.com

john.zebell2

**** ****

Experience

Bader Rutter

Brookfield, WI

****-****

Public Relations

Account Executive

Scott Advertising

Milwaukee, WI

1991-1993

Advertising

Account Executive

Noble & Associates

Springfield, MO

1993-1995

Account

Supervisor

The Food Group

Chicago, IL

1995-1997

Account

Director

Noble & Associates

Chicago, IL

1997-1999

Management

Supervisor

Bozell/Campbell

Mithun

Chicago, IL

1999-2006

Vice President

The Food Group

Chicago, IL

2006-2015

Managing

Director/VP

Key Clients

Accomplishments

- Grew agency income

more than double on key

B2B accounts

- Launched Eaton’s

line of color sensors to

become instant market

leader

- Developed Ore-Ida

DynaBites, launched

into foodservice and

retail channels

- Established brand

leadership for Holsum

Food’s Breakthrough

canola oil

- Developed, launched

ten (10) new Tyson

Seafood products

- Built pitch that won

Frito-Lay business

against key competitors

- Developed sales,

broker training for key

Tyson lines

- Won, integrated 2

key big accounts for

new Chicago office

- Relaunched NRA’s

ServSafe food safety

program, and raised

participation rate 50%

- Turned around failing

client-agency relation-

ship with Pillsbury

- Positioned Cinni-

Mini’s into Burger

King, leading to break-

through sale

- Developed, launched,

supported Rich’s

corporate brand in US,

Canada, international

- Launched Niagara

Farms premium

blend successfully into

foodservice channel

- Rebuilt failing Chi-

cago office, solidified

relationship with Kraft,

agency’s top client

- Led strategic com-

munication planning

for all Kraft foodservice

brands, which made

plan consistently

Development

Speechwriting

Photography

Media relations

New product, brand

development

Integrated

communications

Sales promotions

Innovation

Strategic planning

Media leveraging

Presenting

Agency positioning

Key account marketing

Business development

Trade association

support

Account partnerships

Customer relationship

management

Team development

P&L management

Top-to-top relationships

Creative problem

solving

Networking

Ideating

Leadership

Agency management

Resource partnerships

Digital marketing

Affiliations

Education

University of Wisconsin-Madison

Bachelor of Arts

Journalism

Insightful

Experienced

Collaborative

Creative

Effective

Versatile

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