Sales Management, Business Development, Marketing Leadership
Resume:
JAMES BUSH
**** ********* ***** *********
Dublin, OH 43016
act7dw@r.postjobfree.com
Professional Experience:
Hubbell Power Systems Centralia, MO 2010- Present
Manufacturer of deep foundation systems for the Utility, Commercial and Residential Construction markets
Director of Sales & Marketing
Formulate and execute the Strategic Plan for the $200 Million Chance brand of deep foundation anchors.
Manage $3.5 Million sales & marketing budget and department of 25 Sales & Marketing professionals.
Lead cross-functional groups (Engineering, Operations, and Finance) in Stage-Gated New Product Development Process.
Accomplishments
Grew business $25 Million during tenure and improved margins by 4% through introductions of value-added products and entrance into new niche markets.
Increased distribution network by renegotiating exclusive territories allowing added focus on both residential and commercial construction markets.
Launched new product offerings that met newly created code approvals (ICC) in California and New York resulting in $1.5M first years sales and the potential of $20M within five years.
Commercialized targeted marketing campaign in Super Storm Sandy affected area resulting in $10M incremental two year revenue.
Revised digital strategy (Website development, Search Engine Optimization, Pay Per Click) resulting in the doubling of lead generation and reducing cost per lead by 50%.
Surpassed New Product Vitality Goal for 20% of sales driven by products developed and launched within the last 5 years.
Gasser Chair Company Youngstown, OH 2008 - 2010
Manufacturer of custom seating for the Hospitality & Healthcare markets
Director of Sales & Marketing
Conceptualized and implemented marketing strategies and tactics for the $35 Million customized contract seating solution supplier to the hospitality and gaming markets.
Reported to the President and managed Outside Sales, Marketing, Inside Sales/Customer Service and Engineering departments.
Identified adjacent business ventures (Markets, Products) and formulate strategies to penetrate opportunity.
Managed all marketing activities (new product roadmapping, product development, pricing, lead generation, tradeshows, advertising etc.) to provide necessary tools to meet sales objectives.
Accomplishments:
Developed company's first 5 year sales & marketing plan and implemented strategies and tactics to achieve company revenue, profitability, re-branding and re-positioning initiatives.
Developed new sales & marketing department structure to allow for a 30% reduction in headcount.
Identified new markets (Healthcare, Institutional, and Industrial) and successfully launched new product offering resulting in $1 Million sales in the first year.
Manage $1 Million budget for trade advertising, trade shows, multi-media, direct mail, advertising and sales tools with P & L accountability.
Ashland Specialty Chemicals Dublin, OH 2005 - 2008
Specialty chemical supplier to the construction, transportation and packaging markets
Marketing Manager, Corporate Strategy and Innovations Department
Utilized primary and secondary research and voice of customer (VOC) learnings to uncover global market trends and pain points (needs) in the construction industry.
Developed commercialization options, recommendations and go-to market plans for state-of-the-art, leading-edge technology platforms.
Led the New Solution Development (Stage-Gate) process to discover technology platforms that met/exceeded market needs.
Accomplishments:
Justified four new business ventures (New Markets, New Geographies, New Technologies) with combined five year commercialized revenues exceeding $90 Million.
Participated in the identification, justification and integration of $2 Billion acquisition (Hercules).
Alcoa Home Exteriors Pittsburgh, PA 2001 - 2005
Manufacturer of vinyl siding, injection molded accessories and metal components for the building & construction market.
Marketing Manager - Injection Molded Designer Accessories
Developed marketing plan for $50 Million injection molded designer accessory product portfolio.
Created product development roadmap and managed product development tollgate process to ensure new launches met time and budget projections.
Managed designer accessory product portfolio P&L for both the professional (1-Step) and Retail (2-Step) and Big Box distribution channels.
Accomplishments:
Reversed shutter & designer accessory portfolio negative growth trends by achieving 15% unit growth and 25% revenue increase.
Created the business case for the acquisition of Richwood Building Products and led the integration efforts.
James Hardie Building Products Mission Viejo, CA 1998 - 2001
Manufacturer of fiber-cement siding & accessories for the residential & commercial building market
Marketing & Business Development Manager - Accessories
Leveraged James Hardie's strong brand name and market position to entice third-party manufacturers to develop tools and accessories for co-marketing opportunities.
Negotiated branding royalties with third-party partners for the James Hardie Seal of Approval.
Managed designer accessory product portfolio P&L for the Professional (2-Step), Retail (lumberyard) and Big Box (Home Depot, Lowes) distribution channels.
Accomplishments:
Created the James Hardie Third-Party Partnership Program from concept stage resulting in a $50 Million incremental product portfolio at with no development cost to the company.
Launched ColorPlus™ pre-finish (painted) program that now accounts for over 30% ($300 Million+) of all siding product sold by James Hardie.
Porter Cable Power Tools Ontario, CA 1992 – 1998
Manufacturer of electric & pneumatic power tools, compressors and related accessories.
Sales Representative
Managed $2.9 Million territory of independent industrial distribution channel (STAFDA).
Accomplishments:
Surpassed 15% growth rate quota every year in industrial distribution channel.
Education & Certifications:
Bachelor of Business Administration - Marketing, St. Bonaventure University, Olean, NY, 1992
Six Sigma Green Belt Certification and DFSS Training
Project Management Certification (PMP)
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