Sales Customer Service

AFTAB CHUKERBUTI

Email:act75x@r.postjobfree.com M: 204-***-**** LinkedIn: https://goo.gl/MP7x1bhttps://goo.gl/MP7x1b

*** ***** ****** ********, ** R3B 2S6

CAREER SNAPSHOT

Multi-skilled MBA with a diverse 8 years’ experience, having worked in product marketing as well as business development and sales functions with market leading brands. Thorough knowledge of best market practices and communication strategies. Further involved in Product sourcing, New Lineup Introduction, interacting directly with International Manufacturing Facilities and developing new lineup specifications. Formulation of GO to Market strategy and Product Life-cycle as well as market wide promotions.

CAREER PROFILE

Previous Experience:

Customer Service Representative, Shomi 24-7 InTouch July 2015- Present

●Agent for Social Media customer service for Canadian Online Video Streaming Service Shomi

●Responding to and assisting customers on Social Media like Facebook and Twitter as well as email and over the phone

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Senior Product Manager, Western International Group Sept 2013- Feb 2015

●Senior product manager responsible for Audio-Video and IT categories including tablet pcs for Western International Group (2 Billion USD Annual turnover), responsible for designing a new lineup of Audio and IT products to be introduced in the UAE and 82 other countries where the company has presence.

●Formulated Go to Market plan comprising of the Retail/SMB and unorganized market launch

●Travelled to manufacturing facilities optimizing the product design and packaging as well as negotiating a highly competitive cost structure to ensure rapid sellout once the product reaches the final destination, based on detailed research conducted prior to the plan in the UAE and GCC market.

●Responsible for guiding the Sales team as well as devising the media plan for across the market launch and subsequent promotion in the market including retail listings and shop floor placement

●Designed complete lineup right from basic specifications to output levels and packaging design as well as establishing cost structure with Retail pricing policy to be followed in the UAE/gulf and Africa markets.

Area Sales Manager, SanDisk _ Aug 2011 – Sept 2013

●Responsible for SanDisk product sales and marketing activities in the UAE .Overlooking the ensuring of constant availability, visibility and replenishment operations, Sell-in as well as Sell-out.

●Formulating annual as well as quarterly Marketing and Sales budgets with the product department and ensuring compilation of Sales team within the same

-Weekly Sales Tracking and Trend Analysis

●Heading a Sales team for organized and unorganized retail markets comprising of 7 Acct Managers and 28 Merchandising Staff

●Devising optimal brand positioning as per brand guidelines, publicity, sales promotion, visibility campaigns & strategies (ATL/BTL) for major power retailers in the UAE

●Commanding an Undisputed Market Share of 65% in the UAE up from a previous 34%

●Ensured double digit % value growth quarter on quarter from 2011 Q3 till 2012 Q2

●DSF(Dubai Shopping Festival) growth of 117% in DSF 2012 over DSF 2011

Assistant Manager Sony HAV, Jumbo Corp LLC. May 2009 – Aug 2011

●Managed SONY Home Audio Video Products including Home Theatre Blue Ray Systems, HiFi and Audio Systems and DVD players generating a combined annual turnover of 74.8 Million AED.

●Responsible for Target setting planning and monthly Forecasting and New Product Launches

●Devising brand positioning, publicity, sales promotion, visibility campaigns & strategies (ATL/BTL) for major power retailers in the UAE

●Responsible for Revenue and Margins on the product line

●In charge of TANAWARI display on shop floor

●Directly Communicating with Section/Floor Managers for major Power Retailers

●Raised category turnover from 4.5 million AED a month to 6 million AED a month

Category Manager, SUPRA Middle East LLC. June 2008 – May 2009

●Responsible for Sourcing/ Product Management/Re-export

In Charge of new product development

Evaluated overseas production facilities for OEM production capabilities and payment

Product Specifications decided on after evaluations

Formulated FOB pricing strategy for factors like royalty, import duty, customs, adcon and legalization, decided basis

For margin calculation, dealer pricing, power retailer back end

●Identified training needs, formulated training programs and imparted training to Salesmen, Staff & Associate staff.

PROJECTS HANDLED

Store Implementation –Reliance Retail

Trainee at, Reliance Retail, Pune ’08. Assisted in setting up of first four ‘Reliance Fresh’ stores in Pune city and suggested locations for additional store launches. Solved implementation issues and mega store related operational issues, observed relationship between product campaigns, in-store promotions and sales record. Coordinated with main management team for store quality improvement, customer issues, and stock transfer issues.

EDUCATION

Project Management Diploma MAY 2015- In Progress

University Of Winnipeg

Master of Business Administration- Marketing/Operations APR 2006 – MAY 2008

Symbiosis Institute of Business Management

Bachelor of Commerce –Marketing and Advertising FEB 2003 – APR 2006

Symbiosis College of Commerce

Achievements

●‘GITEX’ Gulf Information and technology exhibition ’08. Stall manager for HP stall. Highest value sale achieved

●Succesfully Launched SONY SD cards in the Middle East including media campaigns promotions obtaining 24% market share in 3 months in power retail segement

●Selected for Jumbo Champions training Program (select category managers trained for future higher management responsibility)

●Best Mobile Accessory Brand UAE Category –SANDISK (COC AWARDS 2011-12)

●Achieved International Award for Young People (IAYP) bronze level,

●Won Incentive trip to Singapore and Hong Kong’2012 for over achivement of annual target

Computer Skills:

●Expert in use of Microsoft Office.

●Proficient user of the following ERP software,

A) PeopleSoft B) Citrix C) JD Edwards

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