Business Administration - MBA

Jose Miguel Fernandez, BA, MBA

Business Administration, Industrial Marketing

Southern Alberta Institute of Technology, Canada

Degree of MBA. Universidad de Chile-Tulane University, USA

Phone: 647-***-****

E-mail: ********@*****.*** / www.linkedin.com/in/fernanjh

CAREER SUMMARY

-20+ years of professional career as Country/General Manager, having broaden the expertise in HR, finance, legal, supply chain, regulatory areas

-Extensive management experience, versatile, globally oriented leader

-Strong business and operational skills that drive growth and innovation

-Strong professional relationship with clients, management and suppliers

-Adept at encouraging teamwork, building consensus and getting changes accomplished

-High competencies in the health/pharma business and CPG with performance orientated to results

-Responsible for strategic planning, portfolio management and budgets, analysis and planning of new business opportunities

-Relation with international US and Spanish ad agencies (CAT studies, brand activations development)

I. - PROFESSIONAL EXPERIENCE:

PHARMA BRAND HOSTING SA Nov’10 – Dec’15

GM/CEO, PBH created in Oct-2010 serves as a hosting platform to international pharmaceutical and medical device laboratories, which prefer to establish locally through an existing partner, and differentiate from other companies in their product innovation. PBH holds the representation of 80-year old FAES FARMA, Spain with world class innovative API, BILASTINE (latest 2nd. Generation antihistamine), and eight other pharma products already placed in the 3 retail chains, which constitute 95% of SoM; NEILMED PHARMACEUTICAL Inc., a world leading US MD manufacturer composed of varied saline, nasal rinse solutions, spray and gel products for allergies and sinus with presence in all five continents. Furthermore, PBH participates in the public market, and have already established prominent businesses with important health institutions around mesalazina API. It also provides consulting support on regulatory and technical issues.

PROTEUS SA Mar’09 – Nov’10

Associate, Operational Development Manager. Created in 2007 specifically for the R&D of a new biotechnology, unique worldwide, consisting of the controlled cultivation of

a monoclonal cyanophyta, subsequently purified to obtain an alkaloid that is

used as active ingredient for a new drug (The first and only naturally-occurring outer pore pain modulator) developed in Chile. In 2009 joined as business director. I led the process of presenting dossier to BOH for local marketing authorization, and licensing to developed markets, while settled mutual cooperation agreement with Children’s Hospital Boston at Harvard University in the USA. Responsible for the complete transformation of the API productive plant according to FDA-USA for Phase I clinical studies in that country. In May-2015 Proteus formally signed a US$ 65 MM international licensing agreement with Grünenthal Group, family-owned international research based pharmaceutical company headquartered in Aachen, Germany

Centros Dermacosmeticos Ltda. – MD-SPA SKINTOUCH Apr’08 - Feb’09

Associate & General Manager – First MD-SPA established in Chile, which combines the most advanced in aesthetic medicine and dermatology performing the best treatments and skin care through non-invasive procedures. A medical-SPA team conformed by dermatologists and cosmetologists deploy the most innovative and reliable work in laser, radio-frequency and light rejuvenation.

Chile EDGE Ltda. Jun’05 to date

Associate Director – Consultant in Health / pharmaceutical industry, branding, negotiating management, commercial & sales, strategic communication & university teaching at a school of business.

Galderma Chile Laboratorios Lltda. (Dermatology) Dec’05 – Aug’07

Position: Country Manager (reporting to Regional Director ANCOSUD)

Marketing of prescription dermatological products to pharmacy retailers, and specialized wholesalers. Main Achievements (Swiss French laboratory from L’Oréal-Nestlé group):

9.5% value sales growth in first year, 2006 (US$ 2.87 million, +15%) in a highly concentrated / competitive market, which expanded 5.7% y 1.4%, IMS Health

Introduction in Chile of Photo-Dynamic therapy (Corrective Dermatology) with Metvix for the treatment of non-melanoma skin cancer through CONAC, National Corporation of Cancer

Re-structuring of local management team

Strategic repositioning of core brand, Cetaphil, from Rx to OTX to strengthen business growth and reach new niches

LÍNEAS de COMUNICACIÓN INTEGRAL (Chile) SA Oct’04 – May’05

Subsidiary of Ruiz Nícoli Líneas Spain

Position: Associate Director / Consultant

Branding, creative, strategic planning and advertising agency

WYETH CORPORATION – Wyeth Consumer Healthcare OTC Division

Mar’02 – Sep’04

Position: Business Manager, Spain (reporting to Sr. VP Canada-EMEA)

Marketing of prescription, OTC and FS products through retailers; pharmacies, para-pharmacies, supermarkets, apartment stores, and wholesalers. Main Achievements:

Doubled business size in last 3 years, reporting unprecedented profits in 2003, and reaching US$ 9.5 million sales revenue in 2004

Consolidated operation from a HR (52 people Spain + Portugal) and business point

Reached a solid 2nd/3rd. tier position in the food supplement segment

Expanded category at annual average rate 2x the industry, 11.4% vs. 4.5% CAGR

Introduced first and only liquid-gel ibuprofen, Advil LG 400-mg in 2002

Management of US$ 4.2 million marketing & sales investment

Jan’97 – Mar’02

Position: Country Manager, Chile (reporting to Senior VP Latam)

Marketing of OTC and prescription products through pharmacy retailers and wholesalers. Main Achievements:

Doubled business’ sales from US$ 2.2 to US$ 4.5 million, and double % digit profit

Legally Settled/Implemented business structure and start-up with 12 people

Established financial parameters and reporting procedures to HQ in US

Deployed strategic plans, annual budgets and presentations to region’s senior VP

Identified and introduced business to local main clients

Laid ground for HR, its hiring and appraisal processes

Set forth training and development programs for team members

Identified international and assigned sourcing platforms

COLGATE – PALMOLIVE CHILE S.A. Mar’93 – Dec’96

Marketing Department

Position: Oral Care Marketing Manager (Reporting to Marketing Director)

FUNDACION CHILE May’91 – Mar’93

Marine Resources Department

Position: Marine Resources Economist Consultant

PESQUERA ENSENADA LTD (SANTIAGO) May’90 – Apr’91

Marketing & Sales Department

Position: Commercial Manager

Marketing of canned sea food to supermarkets and wholesalers

ELLESSE CHILE (SANTIAGO) Jul’89 – Apr’90

Marketing Department

Position: Marketing Manager

Marketing of Italian sport-wear outfit in apartment stores, and sport stores

GIENOW BUILDING PROD. (CALGARY, ALBERTA, CANADA) Jun’88 – Jun’89

Materials Management Department

Position: Purchasing Manager Assistant

RAINBOW COURIER (CALGARY, ALBERTA, CANADA) Dec’81 – Sept’88

Hauling Division

Position: Self-Owner Operator (Transport)

II. - EDUCATION & TRAINNING:

Impact Leadership Workshop (DPI), USA Aug’06

Personnel Decisions International (PDI) (Dallas, Consulting Group)

Photo Dynamic Therapy (NMSC), France Apr’06

Galderma Corporate – In House (Paris, Laboratory group L’Oréal-Nestlé)

Master in Business Administration – Dual MBA Universidad de Chile & 2001-2002

Tulane University (A.B. Freeman School of Business, New Orleans, U.S.A)

Executive Leadership Program (ELP), UK Jun’02

Corporate Learning Center. Linkage Incorporated (London, Consulting Group)

Certificate: Principles of Transportation Jan/Apr ‘89

University of Calgary (Calgary, Canada)

Business Administration Diploma Major: Industrial Marketing Sep’86 – May’88

College Southern Alberta Institute of Technology (Calgary, Canada)

Awarded 1987 & 1988 Providence Alberta Scholarship

Class of ‘88 Valedictorian / President’s Honor Roll, Overall GPA 3.5 (out of 4)

Mechanical Engineering – partial completion Mar’78 – Oct’81

University of Valparaiso (Valparaiso, Chile)

III. - OTHER SKILLS:

Fully bilingual (English – Spanish)

Some understanding of Portuguese language

IV. - ASSOCIATIONS:

Member of the American Marketing Association (AMA) ID 1007694

TABA member, MBA for the Americas (Tulane University – U. de Chile)

Former member of local OTC association in Chile, and board director ANEFP in Spain

V. - PERSONAL:

Chilean/Canadian dual citizenship

Practice Water/snow skiing, swimming, running, cycling

References:

- Victoria M. Reid, (Former Marketing Director Colgate-Palmolive Chile) +301-***-****, ******@***.***

- Carlos Oliva-Lebron, Partner, Protean BioPharma Consulting, USA, (Former Sr. VP Latam Wyeth Consumer Healthcare), +919-***-****, Ext. 102, cell +919-***-****, ******.*****@********************.***

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