VICTOR L. VESNAVER

** ****** **** • Salem, CT ***20 • act63n@r.postjobfree.com • Phone: 860-***-****

C-LEVEL EXECUTIVE / GENERAL MANAGEMENT / SALES / TECHNOLOGY Specialty in Managing Distributed Teams & Technology • Large Enterprise Systems Implementations Customer Focused – Internal & External • Strong Business Acumen & Sales Orientation Turn Around & Upgrade Challenged Organizations • International Experience Diverse Industries – Hospitality, Commercial Real Estate, E-Commerce Effective Liaison Between Business & Technology Teams

• Strategic Planning

• Project Management

• Technology Product Marketing & Sales

• Enterprise System Implementations – ERP & CRM

• Vendor Selection & Negotiation

• Integrated Systems & Technology Solutions

• Product Management

• Sarbanes-Oxley Requirements & Compliance

• Customer Service & Technical Support

• Productivity & Efficiency Improvement

Business oriented and customer focused professional with a career reflecting excellence in the design, development, sales and deployment of technology products, strategies, policies, and solutions that meet challenging business demands. Customer-service-driven and team-oriented leader who concentrates on building relationships, motivating others, and enforcing a can do atmosphere. Experienced in managing large global organizations; responsive and eagerly looks for ways to drive growth and improve productivity. An accomplished leader that builds teams, achieves goals, and applies technology as a strategic enabler of corporate goals. Creative problem solver and effective communicator that enjoys rallying the team. Likeable, organized, technically proficient, and meticulous. Career highlights include:

• Worked for the largest and longest standing technology providers in the global hotel industry; managed all aspects of the business, built sales teams and launched new cloud based SaaS products.

• Rebuilt an entire IT team, overhauled failing technology, and supported a 38% increase in the company’s real estate portfolio while selecting and implementing a new ERP system in the first 12 months upon hire.

• Quickly assessed deficiencies in technology services of a European operation delivered by its U.S. parent company; re-architected network and email infrastructure, developed standard operating environment, and deployed it to 1,000 users across Europe; developed a rapid ERP implementation methodology and deployed PeopleSoft Financials to subsidiary companies in Europe and the UK.

• Deployed property management technology to all Hyatt Hotels in the US in 12 months; developed rapid implementation approach, managed facility preparation for 100+ sites and training of 9,000+ personnel, negotiated purchase/maintenance agreements, built a support organization, and marketed a $350,000 solution to 50+ third-party property owners.

PROFESSIONAL EXPERIENCE

PAR SPRINGER-MILLER SYSTEMS, INC. (NYSE: PAR); Stowe, Vermont 2009 to Present Senior Vice President, Sales & Marketing

Joined the hotel software subsidiary of a well-established $240 million leader in point-of-sale hardware and government technology outsourcing. The longest standing supplier of property management software to the global hotel industry, PSMS embarked on a $30 million effort to develop a next generation cloud based PMS. Worked with CEO to develop product and market strategy and supporting financials. Assumed management for the global Sales & Marketing organization and recast the Team, systems and processes to support anticipated growth as the new product was launched. Sustained sales through challenging economic times relying solely on the heritage product line. Functioned as CEO’s right hand actively participating in all corporate matters including meetings with the parent and its Board of Directors. Oversaw the launch of the new PMS product establishing global recognition in this very crowded and fragmented space.

• Developed business plan for new cloud based product initiative. Targeted a new segment of the industry to broaden addressable market and deliver a growth engine for the company. Reviewed market acceptance of SaaS solutions and developed seven year plan and supporting financial models to secure funding from the Board of Directors.

• Evaluated Sales Team and reorganized to increase sales effectiveness and broaden global coverage. Established multi-tiered sales approach improving service to both independent hotels and the company’s major account customers. Established new territory structure and a sales oriented account management function reducing the amount of time spent on support issues while emphasizing relationship building and sales.

• Established global channel program to facilitate growth and position the company to support large global hotel chains that are building their midmarket presence internationally. Created strategies to ease partners into selling PSMS products globally while the new SaaS based solutions are developed.

• Deployed enterprise CRM. Functioning as the executive sponsor, drove the selection and deployment process of SalesForce.com eliminating multiple disparate systems. The company now uses SalesForce.com to manage sales, order entry, forecasting, financial reporting and customer service.

• Launched new SaaS based PMS product into the market at a time when most competitors were retrenching and waiting out the economic storm of 2010-2013. Oversaw marketing campaigns, industry communication and customer outreach throughout the visioning, development, and market launch process. act63n@r.postjobfree.com VICTOR L. VESNAVER PAGE 2

MICROS SYSTEMS INC. (NASDAQ: MCRS); Columbia, Maryland 2007 to 2009 Vice President, Hotel Systems Business Unit

Assumed general management responsibilities for the hotel systems business unit in North America of this $800 million leading supplier of technology products and services to the global hospitality, restaurant, and retail industries. Consolidated operations and provided management oversight of this $50 million unit. Leads a 240-person team responsible for sales, account management, system implementation, technical support, and customer care.

• Conducted market analysis and reviewed account coverage for North American hotel brands, management companies, marquis resorts, and gaming companies. Identified voids in coverage and established plan to bring focus to these purchase influencers and decision makers.

• Sales force planning; Doubled size of sales team focused on independent hotel market through the acquisition of a competitor. Conducted detailed analysis of market opportunities in this sector and re-architected sales territories to preserve existing pipelines while filling voids in geographic and market segment coverage. Goal established to grow this segment from $10 million to $20 million in FY2008.

• Organizational review; Identified silos of effort and redundancies across functional areas. Initiated subtle organizational changes to minimize duplicated effort, redistribute workload, refocus sales resources from account management and support to sales, and leverage strengths of the management team.

• Account Management strategy; Established tiered approach to account management while better leveraging the sales force to concentrate efforts in the areas of secondary national and regional brands and management companies.

• Focused on Implementations as a key driver of the business. Reorganized and recruited senior manager to lead this very significant portion of the business and established broad goals to reduce reliance on contracted labor to improve margins and regain control of workforce. Initiatives under way to better understand resource utilization, develop meaningful reporting, reduce backlog, and improve service levels.

• Consolidated operational functions under one manager to improve efficiencies and process flows of financial reporting, contract processing, and billings.

THE MILLS CORPORATION (NYSE: MLS); Arlington, Virginia 2003 to 2006 Senior Vice President, Chief Technology Officer

Formulated comprehensive technology strategy and responsible for all technology initiatives in the USA and Europe for one of the largest retail-oriented, real estate investment trusts. Led a 70-person team of technology professionals, supported technology assets in 50+ locations, and managed a $12 million annual budget.

• Evaluated alternatives for a new industry standard ERP system including targeted real estate applications working with the CFO and a multidisciplinary team. Selected JD Edwards EnterpriseOne and fast-tracked its deployment.

• Supported explosive company growth while satisfying Sarbanes-Oxley requirements through implementing the JD Edwards general ledger, accounts payable, and real estate modules within 8 months.

• Drove the execution of an application strategy that minimized custom development and emphasized the use and integration of commercially available software products to maximize utility and business value.

• Mitigated environmental and hardware problems in the corporate data centers by consolidating servers, redistributing equipment, cleaning up cable, and redesigning the corporate email system.

• Supported the company’s rapid international growth by implementing a program that included the deployment of complimentary technology components and staffing in a managed data center in London.

• Documented standard processes/procedures and incorporated them into the key control environment in compliance with Sarbanes-Oxley guidelines; met all Sarbanes audit requirements during tenure.

• Improved company perception and enhanced job satisfaction among the technology group by fostering a service-oriented atmosphere, realigning resources, and augmenting teams with the necessary skills. V-SQUARED CONSULTANTS; Salem, Connecticut 2001 to 2003 Managing Director

Founding member of this boutique consulting practice specializing in the application of technology and related services for clients in the hospitality and real estate industries. Directed client engagement cycle from defining scope of work and negotiating fees, to providing services and producing deliverables. Led project teams and interfaced with client sponsors, management committees, boards, and investors.

• Retained as CIO by a real estate development company to develop common technology architecture. Developed plan and budget to replace the existing network while standardizing desktops and the email environment. Selected vendor to manage the infrastructure and provide 24-hour desktop support, implement a new corporate WAN, email system, and support programs.

• Developed a comprehensive technology strategy for a newly formed hotel company. Established a common framework for all technology investments. Deployed a common blueprint that allows properties to share and distribute information while leveraging technology to maximize revenues and deliver unequalled customer service.

• Negotiated agreement with a national telecommunications vendor to implement a fiber optic network infrastructure supporting voice, video, and data services over a single fiber network for a new 8,000 unit mixed-use resort community.

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ZOHO CORPORATION; Sunnyvale, California 2000 to 2001* Vice President, Product Management

Served as a member of the executive management team of this Internet start-up that provided a suite of e-procurement and budgeting tools to the hospitality industry. Drove product marketing and sales initiatives, and led effort to expand products and services beyond the core marketplace offering. Represented the company at industry trade shows and conferences as an educator, speaker, and sales person. *Zoho ceased business operations in 2001.

• Created strategies for marketing and selling industry-specific products and services (ASP services, asset planning, purchasing tools, payments, Internet auctions, etc.), identified potential partners, and negotiated terms.

• Established strategic programs for the company’s F&B purchasing capability and web-based capital budgeting/planning tool. Responsible for market analysis, intellectual property acquisition, requirements analysis, system development, training development, testing, demo systems, pricing, marketing launch, and sales support.

• Developed communications policies and messaging as the company restructured and promoted investment opportunities to prospective and existing clients. Managed account planning, client presentations, proposal development, and contract negotiations.

SECURITY CAPITAL GROUP; London, England / Chicago, Illinois 1997 to 2000 Vice President, Chief Information Officer – Europe Senior member of IT executive team of this international real estate operating company with assets of $20 billion. Developed a strategy for technology management and shared services provided to affiliate companies. Oversaw technology operations in the UK, Europe, and the US with “clients” in diverse segments of commercial real estate including: hospitality, retail, office, industrial, parking, and self-storage. SCG reorganized and was sold to GE Capital in 2000.

• Created the technology and business application strategy for a 1,000 person user community in the UK and Europe. Worked with UK senior management to identify common business application needs to address property management, enterprise reporting and planning (ERP), and customer relationship management (CRM) requirements.

• Improved service levels while reducing staffing requirements in the European operation by re-architecting and deploying management tools for the existing technology infrastructure.

• Developed a streamlined approach for deploying PeopleSoft Financials to smaller European affiliates resulting in a significant cost savings and a rapid migration to the system.

• Led technology initiatives for Homestead Village, a rapidly growing investment in the extended-stay hotel segment. Deployed operational systems in 75+ hotels scheduled to open within a 9-month timeframe.

• Guided selection/implementation of a new CRM application for the national sales force, and justified need for a central reservation system. Identified service providers, managed selection, and negotiated business terms with the vendor. HYATT HOTELS CORPORATION; Oakbrook Terrace, Illinois / Chicago, Illinois 1983 to 1997 14+ year career with this leading hotel management and development company operating 122 hotels and resorts with 55,000+ rooms in the USA, Canada, and the Caribbean. Tenure is hallmarked by leading an aggressive effort to overhaul the company’s technology infrastructure, commercializing its capabilities, and ultimately outsourcing the operation.

Assistant Vice President, Management Information Systems (1991 to 1997) Selected, procured, implemented, and supported all hospitality systems (CRS, PMS, CRM, RMS); directed the telecommunications function, and managed and administered the company’s WAN. Managed a $5 million annual operating budget and a 100-person staff including 7 direct reports and 25 field-based system managers. Key contributor in forming a new business unit that provided technology services to Hyatt and sold software and related services to third-party organizations.

• Provided direction for voice/data services with annual revenue/expense implications of over $50 million.

• Negotiated customized tariff 12 options with AT&T and implemented new services at 100+ locations.

• Reduced costs by 25% and improved reliability/performance by leading an effort to merge voice and data traffic over the same access facilities.

• Developed a business concept that resulted in the resale of AT&T’s long distance services to hotels, affiliates, and third party organizations. Drove corporate identity, developed procedures and billing arrangements, and closed sales to clients; organization generated more than $2.5 million of profit in its first year of operation. Director, Hotel Services (1987 to 1991) / Project Manager, Technical Assistance Services (1983 to 1987) Managed the implementation of hotel property management systems (PMS) chain-wide, from initial systems and equipment selection, requirements definition, schedule coordination, to site preparation, order processing, equipment staging, system installation, application and system support; also handled internal promotion of the project, third-party capital expenditure approvals, project budgets, financing, architecture considerations, organizational alignment, and overall project administration. Managed a $50 million budget and a staff of 100+ trainers, technicians, analysts, and support personnel.

• Completed over 80 installations within 8 months. Deployed 7,000 terminals and 150 UNIX mini computers, and provided training to 6,500 line-level and management employees. act63n@r.postjobfree.com VICTOR L. VESNAVER PAGE 4

• Reduced typical installation process from 90 to only 45 days through developing a rapid implementation methodology. Upgraded up to 8 ancillary systems at each property and integrated systems with the new PMS.

• Implemented a 24-hour systems and customer support function (staffed with 30 analysts) handling over 3,500 client calls per month. Monitored metrics to improve service levels and reduce call volume. La Fortuna Restaurant; New York, New York

Miltorino Enterprises; New York, New York 1977 to 1981 President

Inherited well established fine dining restaurant and real estate business in mid-town Manhattan. Responsibilities included all aspects of the business including daily operations, finance, accounting, purchasing, menu planning and union negotiations. Managed leasing efforts, maintenance, and the renovation of associated office building. Balanced demands of college and those of the business independently until it was sold. EDUCATION / TRAINING / AFFILIATIONS

• M.P.S., Hotel Administration – Cornell University – Ithaca, New York; 1983

• B.A., Administrative Sciences – Colby College – Waterville, Maine; 1981

• Principles of Professional Selling, American Management Association; CIO Executive Program, Cambridge, MA; Information Management & Strategy, M.I.T., Telecommunications Management, DePaul University

• American Hotel & Lodging Association (AH&LA); Hotel Financial & Technology Professionals (HFTP); Hotel Technology Next Generation (HTNG)

• Former member of: International Council of Shopping Centers (ICSC); National Association of Real Estate Investment Trusts (NAREIT)

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