Manager Marketing

An accomplished marketing professional with over *0 years of experience in a variety of business-to-

business environments; skilled in conceptual, consultative, and strategic planning with strengths in quality, efficiency, and consistency; recognized for achievements and leadership in the art of communication, marketing, and business development. Bachelor of Science degree in Journalism/Public Relations, Pacific Union College

Strong B2B and B2C marketing skills; eBusiness and SEO

Excellent writer, copy editor, and public speaker

Digital native: Adobe CS5, social media, Salesforce, Salesnet, Vertical Response, MarketWire, Constant Contact

Ability to distill complex concepts into easily understood content to motivate target audiences

Excellent project manager and team leader focused on leveraging resources and driving results East Bay Tire Co, Marketing Manager 12/2014 - Present East Bay Tire Co. is the largest tire distributor and commercial dealer on the west coast and employs 135 personnel throughout northern California and Hawaii.

Reestablished fully functioning marketing department to support all corporate divisions, service locations and retail operations; manage one direct report and network of over 15 national vendors

Designed and deployed national advertising campaigns to drive awareness and demand for products across 40+ major brands including co-branded campaigns and new product launches; added 5 new key dealers with an estimate to purchase over $50K in tires and tire products

Improved eCommerce platform for a better overall user experience, increased shopper retention rates by 25%, and added 300+ account holders in a 12-month period

Created and executed marketing strategies for 8 commercial service locations and 3 retail locations throughout northern California and Hawaii that included radio, web, print, and events

Coordinated all company events including domestic and international trade shows, 100+ attendee annual sales meeting, golf tournaments, dealer events, and board of director and management meetings

Managed baseline marketing budget of $250K plus 30% additional co-op funds through manufacturer support programs; track and report ROI and growth trends The Focal Point LLC, Marketing Manager 1/2013 - 11/2014 The Focal Point is a leading trial consulting firm that provides top-tier trial services to law firms and corporations throughout the U.S. and employs 30+ personnel with offices throughout the U.S.

Developed and deployed marketing strategies to meet annual baseline targets of over $7M

Provided strategic marketing leadership to firm partners and management

Executed successful growth strategies for offices in new markets, senior-level hires, and new service lines

Deployed new client management system and ROI tracking systems across all office locations and service lines

Editorial lead and developer for presentations, articles, videos, media materials, and internal communications

Increased client-facing team's performance through professional training and development programs

The Focal Point LLC, Marketing Coordinator 5/2011 - 1/2013

Created marketing structure to support 4 top-tier legal consulting service lines

Drafted and executed annual marketing department plan, leveraging $180K budget with quarterly forecasting

Developed strategic partnerships with local and national key legal media outlets and vendors

Increased marketing & business development participation from firm partners, management, and internal staff

Assisted in brand modifications to website and print collateral, including messaging, imagery, and design

Company lead for creating all client-facing communication including emails, proposals, and pitches; helped to maintain 90% proposal win rate

ExpertHub (currently NOLO), Community Marketing Manager 2/2010 - 5/2011 ExpertHub was a successful SEO and lead generation start-up that provided services to help small to medium-sized law firms and plastic surgeons grow their business through online marketing practices. Expert Hub employed 50+ personnel throughout California and Florida.

Exceeded monthly/yearly goals through diligent planning, reporting, and program modification

Enhanced consumer experience through creative adoption programs and clear brand messaging

Increased consumer retention rates to 97%

Developed successful communication structure across multiple target verticals (legal & medical)

Acted as content lead for network websites, company blogs, and social media outlets

Creative lead for design and content of all email marketing campaigns and live webinar series CRRGlobal, Global Marketing Manager 4/2009 - 2/2010

Developed competitive 12-month comprehensive marketing & PR strategy

Crafted all domestic and international niche market messaging for the most optimal communication vehicles

Rebranded company image, key messaging, and product positioning for 12 international countries, USA, Canada

Coordinated PR events: radio segments, interactive conference calls, keynote and social presentations

Measureable progress with new standards of B2B and B2C strategies St. Helena Hospital, Regional Marketing Communications Specialist 4/2008 - 3/2009

Communication and branding lead for three hospital campuses and five rural health clinics

Produced internal publications to better represent the hospital's mission, vision, and values

Coordinated hospital events (ceremonies, golf tournament, trade shows, health fairs) Uptown PR, Marketing Communications & Events Consultant 3/2006 - 4/2008

Maintained a diverse client list from a range of industries including education, retail, and professional services

Provided press management, fundraising, business development, and marketing strategy and execution

Chemical Bank Shoreline, Marketing Specialist 12/2004 - 1/2006

Assistant to Marketing Manager and preformed event coordination, research, writing, and project management duties

Parkview Hospital, Marketing Internship Summer 2003

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