Marketing and Branding Professional
Resume:
ABOUT ME MATHAI THARAKAN
Marketing and Branding Professional
******.*********@*****.***
***, **** *******, *.*.M Road, Ulsoor, Bangalore,
Karnataka, India, 560042
QUICK FACTS 27
Years
Old
4
Companies
that trust in my
capabilities
5
Languages
5
Years of work
experience
OBJECTIVE
To apply my learning, insights and energy in helping a brand build itself to its fullest potential. EMPLOYMENT
www.tailorman.com
December 2015 Present
Marketing Manager at Tailorman
Bangalore, Karnataka, India
Creating and implementing Online and Offline campaigns and project plans with the changing market. Manage key online marketing channels including: Social Media Marketing, Email Marketing, Mobile Marketing, Digital Campaigns and Website.
Plan & manage the Digital Marketing budget
Manage PR Agency and content to be placed in Media Plan and build Radio and Outdoor campaign and managing agencies and vendors. Setting up an affiliate program through strategic alliances to acquire new customers Creating Strategic brand partnerships
Analyzing data to Identify groups to run strategic offline and online promotions. Management and implementation of pay per click campaigns including bid management, conversion strategies and ROI analysis.
SMS & Mobile Marketing for existing customers and new acquisitions. Building corporate business for Tailorman by running grooming workshops with the Corporate sector www.bigcity.in
September 2012 December 2015
Manager - Business Development at Big City
Promotions
Bangalore, Karnataka, India
Responsible for new business development and active engagement of key accounts in BTL marketing space for south India.
Keep abreast with market trends and anticipate brand moves and strategy so as to strike at the right time.
Prospect brands across verticals such as FMCG, Retail, e-commerce, BFSI, Telecom, Consumer Goods that are looking at achieving objects such as increasing sales, acquiring new customers, increasing spends, product launches, trial generation. Connect and meet with identified prospects and understand brand pinpoints and
potential areas of creating efficient solutions. Thereby sussing out a precise and wholesome brief.
Conducting a study on the prospects target audience as well as brand objective Brainstorm and ideate to create a strategy to address the brands pain point. Create an effective proposal with concepts and solutions to address the brands pain points.
Present the created concepts to the brand and win over confidence. Concept Selling and negotiation.
Closure and continuous follow up with the brand to achieve reorders and create future business.
Mentor new managers on how business is conducted and deal with various levels of negotiation and closure.
www.lowelintas.in
November 2011 January 2012
Account Planner - Intern at Lowe Lintas
Bangalore, Karnataka, India
Worked as part of the planning team for Fastrack and was asked to write a blog on Urban Lingo in the five metros based on research from these places.
Conducted a market study on the consumer behavior of children for Britannia Ltd. Conducted market research on the consumers of Britannia products. www8.hp.com
May 2009 December 2010
Sales Management Coordinator at Hewlett Packard
Bangalore, Karnataka, India
Selling of HP Vendor solutions to vendors in the APAC region Editor of the HP Newsletter (internal).
EDUCATION
Advertising and Marketing (Advertising and
Marketing (PGDM))
June 2011 August 2012
Xavier Institute of Communication: St Xaviers College Bombay, Maharashtra, India
Worked with Vodafone (college project) to revive the Zoo Zoo campaign. We
conducted a feasibility study on the scope of Zoo Zoo’s in India and helped create various designs for USB’s, office stationary, merchandise for children etc. which are now available in the market. We also tied up with vendors on behalf of Vodafone to help manufacture our designs.
Scripted and directed an ad film for the American skateboarding shoe company Vans and submitted the film to the company.
Core Team member for the newly introduced Advertising and Marketing Fest at St Xaviers College called MADMA. Responsibilities included Securing sponsors, Organization of the Fest and each sub-event.
Business Management (Bachelor of Business
Management (BBM))
June 2006 April 2009
Christ University
Bangalore, Karnataka, India
● Represented the college Basketball and Cricket Team
● Represented the college athletics team for two years. Commerce (CBSE 12th Grade)
June 1999 March 2006
The Choice School
Kochi, Kerala, India
Placed third at the CBSE All India Basketball Tournament in 2006 Was on the student body council as the Sports Captain in 2005 and Deputy Head Boy in 2006.
Won Individual Championship All-Kerala Athletic Meet, 2004. Represented the Ernakulam District Cricket team for five years. Adjudged Player of the Tournament at the Cochin Refineries Cricket Cup in 2005. LANGUAGES Malayalam Hindi English Kannada Tamil
SKILLS
JOB-RELATED Offline Marketing, Consumer Promotions, Brand Activations, Campaign Managment and Planning, Strategic Alliances and Partnerships, Loyalty and Retention Programs, Agency Planning and Managment, Email and SMS Marketing
Online Marketing
COVER LETTER MATHAI THARAKAN
Marketing and Branding Professional
31 March 2016
From: Mathai Tharakan
I am a brand junkie with a Masters in Advertising and Marketing from St Xaviers College (XIC) Mumbai who thrives on ideating, creating and executing marketing solutions for companies that look to achieve their objectives.
I have experience in Managerial Marketing and Sales across various sectors by working closely with brands such as Kingfisher Premium, Exide Life Insurance, Myntra.com, ACT Fibernet among others thereby gaining insight and learning on how brands across industries function. In my last organization- Tailorman, I was managing the marketing team built both an online and offline marketing plan for the brand.
I look forward to develop a deeper understanding of how best to utilize resources available to create and implement successful and innovative marketing initiatives thereby building the brand and excite customers. I would love to further learn and experience the processes, measures and habits that successful radical innovators employ in today’s global business context. This is critical to update my knowledge and develop skills relevant to my career goals.
My analytical skill, along with my networking skill, my obsession with brands and its consumers and sense of humour has kept me ahead and has taken me one step closer to achieving my goal. While most people cling to things which are familiar I find thrill in
discovering what lies ahead which helps me adapt to new situations. When it comes to life I have an open palate. My interests include all things fitness related, travelling to new and obscure places, exploring new restaurants with the intention of eating anything that moves and if it doesn't; well it makes it easier. Music moves me. I relate to musicians from Frank Sinatra to Kendrick Lamar to Norah Jones. All in all there’s never a dull moment when I’m around (at least that’s what I think)
Contact this candidate