General Manager Operations /Marketing

Sonu Mirchandani

410-***-**** (Cell)

*******@*****.***

Summary

General manager with experience in business operations, project management and market development WORK HISTORY

Business Networks Group, Inc. Consultant June 2005 – Present TECORE Wireless, Columbia, MD Director of Mktg Ops July 2002 – April 2004 Corvis Corporation, Columbia, MD Director of Marketing May 1999 – March 2002 Nortel Networks, Atlanta GA Manager May 1995 – April 1999 PROFESSIONAL HIGHLIGHTS

Consultant: Establish and execute marketing and operations to achieve business goals

General Manager – Retail Technology and Operations o Established business goals, operating plans/budgets, P/L tracking, marketing and operations processes to ensure cost-effective business growth

o Developed process and reporting for cradle-to-grave financial functions from payroll, accounts payable/receivable, cash flow management and financial reporting; performed monthly and quarterly reporting including revenue recognition, salary/COGS expenses, P&L o Supervised staff and accountable for hiring, evaluation and discipline of staff including shift manager and line staff. Maintained and ensured employee work schedules, performance appraisals while providing performance training and incentives to staff to meet/exceed CSAT and NPS ratings o Implemented and ensured compliance with federal, state and industry safety policies and mandates o Initiated construction/system/facility upgrades with entire projects completed with less than 0.5%-2% down time, minimizing risks and within approved cost estimates – and ensuring continuity of operations. o Developed annual operating and capital budget and provide actual variance from budget through monthly/quarterly financial report reviews with owners while identifying opportunities for growth and improvement

o Provided oversight over marketing budget and advertising initiatives;. Introduced and directed new marketing programs leveraging customer service, print, direct mail, social and incentive/loyalty programs. Sales increased 55% over 18 months

o Successfully introduced multi-channel/multi-location cloud-based POS technology which integrates core operational business systems including inventory control, payroll, productivity, order management, contextual payments (including in-store, in-app, online), BI dashboards o Worked with IS to install/update system application software and new releases; trained staff on use of system features while also troubleshooting problems during daily operations

Integrated Patient Care – Encompass Meds LLC

o Developed business plan/go-to-market strategy for integrated patient care model o Planned and delivered company policies, HIPAA/Security compliance requirements; tracking for company KPI including patient SAT, operations performance and key financials o Introduced and integrated technologies including EMR, eRx, practice management and patient portals o Evaluated and deployed cloud PBX/Fax and deployed RingCentral within budget, scope and timeline o Ensured compliance/ reporting for Meaningful Use, PQRS, and State registries o Developed press releases to showcase certification and success of MU

Booz Allen – Defense /Federal

o Project Manager for DHS program to assess the security / reliability of critical infrastructure o Planned and verified budgets, created client deliverables, developed schedules and tracked milestones, prepared and provided client briefings/status reports while assuring quality assurance. o Developed messaging, value propositions and marketing collateral for business development ( trade shows, client packages and bid collateral)

Director of Marketing /Sales Operations, TECORE Wireless: Created and executed product/marketing plans around corporate business goals for US and MEA markets

Responsible for market need analysis, requirements gathering and product strategy as supported by internal and external analysis for product; defined roadmap /prioritization among features and trade-offs among customers

Developed new product programs to enhance the company eco-system and presence in 2nd tier/3rd tier markets; created scope, budget and timeline for service programs that integrated $1.5 million 3rd party products

Ensured marketing message consistency and managed internal/external vendors while delivering corporate website, print and multi-media brand advertising ($95k/year), monthly press releases, white papers, company videos and trade show exhibits (4-6 tradeshows per year).

Created and delivered product presentations and proposals prospects; enabled sales engagements by delivering engineering and quotation/pricing tools, competitive analysis, new product / RFI/RFP technical responses Sonu Mirchandani

410-***-**** (Cell)

*******@*****.***

Director of Marketing and Sales Operations, Corvis Corporation: Created and executed Market Development and Sales Support programs from Start Up through IPO.

Hired, developed and managed US and EMEA Account/Marketing and Sales Ops teams to support sales engagements with client C-level executives; key customer pre-deployment issues; Worked with R&D, Manufacturing, and Finance/Controllers to ensure PO/contract approval while proactively identifying and escalating project scope, timeline and budget issues.

Developed marketing collateral while working across cross-functional teams in hardware, services and software

Assisted account executives in prospecting by identifying business development opportunities. Qualified, researched, and developed leads into specific business opportunities. Developed and monitored weekly /quarterly account and bid capture process and offer strategy for pursuing opportunities.

Enabled sales engagements by delivering engineering and quotation/pricing tools, competitive analysis metrics, new product brochures and RFI/RFP technical responses. Prepared sales proposals to include product/network layout/design, pricing, deployment/delivery timeframe while driving account strategy for retaining clients and positioning new business. Developed process that tracked revenue and profit potential, projected award cycle

(schedule), critical success/risk factors to securing/winning business. Marketing/Account Manager, Nortel Networks: Responsible for developing sales collateral and proposals using access, metropolitan and backbone network solutions for North American emerging carrier networks.

Created and delivered marketing collateral and presentations to national carriers, competitive carriers, cablecos, and DoD/Government and Enterprise customers.

Worked with sales engineering, EF&I and PLM to ensure that client issues are dealt with in an efficient manner while ensuring compliance on client deliverables and revenue

Developed detailed customer account plans and solution proposals including hardware, software and services, pricing, service management resources, project profitability and project sign-off

Identified $18 million of software upsell into existing clients for a key $120m number-portability initiative. EDUCATION

MS, Computer Engineering, San Jose State University, California.

BS, Engineering, San Francisco State University, California. SKILLS

Microsoft Word, Excel, Powerpoint

ZOHO CRM and ZOHO Support

INVITED PRESENTATIONS & SPEAKING ENGAGEMENTS

Mitigating project Risk management at a major public university for large scale EMR deployment, Nov. 2014

Wharton Business School, Technology & Media Conference, Emerging Technology Panel, Feb. 2001

Strategic Benefits of An All Optical Network, IIR, May 2000

Optical Networks: Emerging Technology Conference, Hambrecht and Quist, Fall 99

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