FRANCESC LÓPEZ SÁNCHEZ
Professional Summary .
Exceptional leader talented at International Sales and Marketing, with outstanding relationship building, training and presentation skills. Motivated SALES MANAGER with solid experience managing all sales process in B2B, with sales reps, agents and distributors in different cultures. Dynamic communicator who consistently exceeds goals and company expectations. Highly ambitious SALES MANAGER with background in sales and marketing. Expertise in market analysis, forecasting and sales.
Skills .
Self-motivated.
Powerful negotiator.
Team leadership.
Conflict resolution.
Data management.
Provides constructive feedback.
Delegates tasks effectively.
Welcomes responsibility.
Executes multiple tasks at once.
Identifies and allocates resources appropriately.
Experience .
Jul 2015 – now CESC Corp – Chicago - USA
Own project for the distribution of porcelain tiles in USA.
CEO & President
Introducing, demonstrating, promoting and selling existing and new product lines and services.
Building a distribution network in Illinois, California, Nevada, Arizona and Florida and growing to other States.
Visiting architects, interior designers, homebuilders and show rooms all over the United States.
Speaking confidently in public by presenting Lunch and Learns, one on one and group presentations.
Submitting pricing quotes, proposals and providing information regarding terms of sale and delivery and ensuring the right follow up to get the business.
Maintaining ongoing accurate customer base within CRM platform including data entry for all sales activities, pre and post call plan actions and new business development opportunity status.
Providing commercial and technical support to the customers, architects and the bidding companies.
Mar 2014-Jul 2015 PORCELANOSA USA – Chicago Business Unit - USA
Producer of ceramic tiles, cabinetry for kitchens and bathrooms, Ventilated Façade Systems and many other solutions for all kind of architectural and interior design projects.
Architectural & Design Sales
Introducing, demonstrating, promoting and selling existing and new product lines and services.
Visiting architects, interior designers, homebuilders and show rooms in the following states: Indiana, Michigan, Minnesota, Ohio and Pittsburgh area.
Exceeding sales objectives both quantitatively and qualitatively reaching up to 5 times the budget fixed and becoming a consistent sales rep on the top 3 out of a group of nearly 200 sales team.
Proactively developing extensive contacts at every level within assigned territory.
Speaking confidently in public by presenting Lunch and Learns, CEU’s, one on one and group presentations.
Providing commercial and technical support to the customers, architects and the bidding companies.
Nov 2008 to Mar 2014 INFORMÀTICA TÈXTIL, S.L. – PENELOPE® CAD SYSTEMS
Software developer for the design of woven fabrics.
Sales Manager for the Americas and Asia (Chicago, USA) Nov 2012 to Mar 2014
Sales Manager for the Americas (Chicago, USA) Jan 2012 to Nov 2012
Sales Manager (Barcelona, Spain) Nov 2008 to Jan 2012
Defining and developing, implementing and executing commercial international marketing strategies, analyzing the results and making necessary refinements, including pricing structures, new product developments and launches, demos to increase penetration into new and developed markets.
Developing new customers through cold call introductions, visiting exhibitions (France, Germany, Italy, China, and USA) and professional business relationships and referrals in major international markets.
Traveling as necessary to generate sales, and to create, develop and sustain excellent business relations throughout Europe (Italy, Germany, and Spain), Asia (China, India, Japan) and Latin America (México, Brazil, Colombia, Peru, Ecuador) as well as USA.
Recruited outside sales teams, technical specialists and continuously motivating them to reach the highest results.
Providing professional single point of contact to our customers, from inception through product development and successful implementation ensuring the quality of the project and the satisfaction of our customers.
During my stay in Barcelona, the results worldwide increased by 25% and during my period in the Americas, results grown by 200% to become the absolute market leader in the Americas.
Jan 2000 – Nov 2008 Textil Dobert, S.A. – Sabadell – Spain
Vertical mill manufacturing fabrics for ladies wear.
Export Manager
Defining, executing, and assessing commercial international strategies while analyzing results and taking needed actions.
Forging strong alliances with top key customers worldwide and developed and customized products for them every season. Also provided constructive background to develop the products for the future seasons and key to success in the international markets.
Enriching the organization by recruiting and motivating agents worldwide.
Traveling as necessary to generate sales, and to create, develop and sustain excellent business relations: USA, Canada, UK, France, Germany, Poland, Turkey, China and Hong Kong, Australia.
Our export team that I was leading increased the results in a steady two digits figures yearly and in this 8 years period upgraded the importance to this department to become up to 65% of the total turnover of the company, leading a team of 5 people in the company and more than 25 sales reps worldwide and reaching to a total turnover of the company up to €6,000.000 year.
1999 Plásticos FACA, S.A. – Cornellà – Spain
Manufacturer of high quality plastic containers to be used in packaging for cosmetic and pharmaceutical products.
Export Manager
Recruiting and motivating outdoor sales reps and back office staff.
Created CRM and billing systems.
Attending shows in Monaco and Hong Kong and visiting customers in Germany, France and UK.
1999 INDUSTRIAS PONSA, S.A. – Manresa – Spain
Fabric mill for ribbons and tapes for different building companies.
Export Manager
Conducting successful sales calls to generate increased business with distributors in UK, Sweden, Norway, France, Germany and India.
1996-1999 DELTALAB, S.A. – Rubí – Spain
Manufacturer and trader of single use material for labs: hospitals, pharmaceutical industries and food industries.
VP Sales and Marketing
Main achievements:
Creating complete marketing and sales plans identifying target markets with penetration methods and then successful execution of the plan: sets organization goals.
Delivering profitable sales growth, managing and leading distributors in different fields, crossed sales with other manufacturers, sales reps and buyers to identify new business opportunities, formulating effective strategies, and implementing new or specialized sales and business relations programs leading to increased sales within defined promotional trade spend guidelines.
Creating and developing a unified internal and external sales and marketing structure to ensure efficiency, reduce redundancy and improve customer response times.
Developing new management of warehouse logistics and operations and the overhauling of existing warehouse set-ups to improve logistics and management reducing costs and improving efficiency.
Motivating a back office and warehouse team of 17 members.
Collaborating cross functionally with marketing, production, sales and other departments on a regular basis to design, implement, and facilitate sales solutions, as well as win-win overall business solutions.
Traveling as necessary to generate sales, and to create, develop and sustain excellent business relations.
Other previous experiences:
1992-1996 ROSA GRES & CATALONIA CERAMICA. Export Manager
1987-1992 MEDID INTERNACIONAL. International Division Manager
Additional Professional Achievements: .
Creating commercial subsidiaries in El Salvador, and in Denver and Atlanta (USA), and managing commercially the existing in Miami (USA) branch and in several European countries (France, Italy and Portugal) and meeting the best distributors in every country to strengthen our relationships.
Creating production subsidiaries in Portugal in partnership with other Spanish companies and managing the commercial aspects in direct relationship with the largest distributors in the country.
Re-styling and re-imaging a company through redevelopment of logo and company image at point of sale.
Participating in the 1st Consortium for Hardware International Sales, of COPCA.
Education .
University Diploma in Tourism Management, in Official School of Tourism of Girona.
Studied Law, in UAB (Universitat Autònoma de Barcelona).
Additional Training .
Course of Upper Commercial Management and Marketing, by “Formació continuada Les Heures”, belonging to Bosch & Gimpera Foundation, Barcelona University and together with Ediciones Deusto.
International Marketing. Icex (Spanish Government) and Sabadell Chamber of Commerce.
International Business. Foment del Treball, Barcelona.
Multiple sales training, by Viajes Meliá, Porcelanosa USA and others.
Languages .
English: Fluent, written and spoken.
Spanish: Native.
Catalan: Native.
French: Fluent, written and spoken.
Italian: Fluent, written and spoken.
German: Basic knowledge.
Portuguese: Basic knowledge.
IT Skills .
MS Office Professional Plus 2013: Word, Excel, and PowerPoint.
AS 400 and AS 500.
CRM: Microsoft Dynamics, Insightly, Zoho.
Google and several professional applications, GoDaddy.