Design Marketing
Resume:
Laura Sgambati
Graphic & Print Designer Visionary ~ Business Development ~ Due Diligence ~ Turn-around Management
516-***-**** ***************@*****.***
** ****** ****** ***********, ** 11735
Portfolio: www.lkgraphicartist.com
LinkedIn: linkedin.com/in/laurasgambati
Innovative Senior Graphic Designer with production experience, creative flair, versatility, visual ability and originality. Proven track record developing and implementing creative marketing strategies. Possesses a unique blend of creative and technical expertise, with a strong sense of conceptual development. Highly skilled in both print and digital mediums, with keen eye for typographical design. Collaborates closely with internal and external stakeholders. Works well independently, and as team member, in diverse environments and under pressure. Creates and delivers compelling presentations, excellent interpersonal, oral and written communication skills. Detail-oriented, multi-tasker, able to successfully handle multiple projects simultaneously ensuring on-time and within budget delivery.
Areas of expertise:
Creative & Analytical Thinker
Copywriting
Revenue & Profit Growth
Corporate Branding
Relationship Building
Project Management
Web Design
Creative Presentation
Print Production
Email Blasts
Budget Management
Creative Marketing
Key Skills Assessment
SOFTWARE PROFICIENCY - Adobe Creative Suite; InDesign, Photoshop, Illustrator, Dreamweaver, Acrobat Pro, Bridge. Microsoft Office Suite; PowerPoint, QuarkXpress, WordPress.
TECHNICAL SKILLS - Photography, Photo Retouching, Layout, Typography, Paste-Ups, Infographics, Freehand Drawing, Tablet/Mobile Design, HTML/CSS/PHP, Web Images, Print, Digital, Collateral Design, Pre-press Production.
Experience & Notable Contributions
QUEENS LIBRARY Jamaica, NY 2008-2016
Private, nonprofit organization, is among the highest circulating public library systems in the country.
Senior Interactive and Print Designer
Marketing and Communications Department Lead Designer, worked collaboratively with copywriters and marketing managers to create materials for system-wide and branch initiatives.
Key Accomplishments:
Working with external design firm, created a new, overall library brand identity now being utilized by all departments and across all platforms.
Created a style guide that each department adheres to for consistency.
Incorporated flyers and posters into category brochure to give customers location choices for events.
Created categories by target audience, then program type. Categories are color coded to make selection easier.
In addition to achieving corporate cohesiveness, corporation was able to save money in design and print costs on the 12k requests annually.
Working off a creative brief; conceived, designed and created promotional pieces in keeping with latest trends, including full spectrum of digital, social media/print designs and materials.
Created digital banners used on high traffic sites such as NYTimes.com, as well as other small local papers (Queens Chronicle, Queens Courier).
Created collateral material for Campaigns for Foundation advocacy effort.
Supervised 2 Junior Designers and part-time student art interns, ensuring brand standards are consistent.
Managed production of files to FTP’s being sent to external print houses for CMYK process.
Revamped 2 external publications, a monthly covering events and a quarterly magazine. By combining them into the Events Guide and Magazine, a longer shelf life was achieved and internal production money was saved, with a sleek, glossy 4-color, 52 page combined magazine being the end product.
Laura Sgambati Resume, Page 2
METROPOLITAN TRANSPORTATION AUTHORITY Garden City, NY 1996-2008
North America's largest Transportation Network.
Assistant Manager, Digital and Graphic Design
Designed and produced graphics for marketing and public-relations campaigns for Long Island Bus. Designed and implemented kiosk interface for interactive intermodal center.
Key Design Projects:
Created a touch screen kiosk interface that customers used at one of our sites
Designed and produced quarterly and annual employee and customer newsletters.
Designed and produced MTA’s route timetables and departure boards for print and internet applications.
Created 5,000 +/- custom interior and exterior signage pieces annually including ADA bus posters, car cards, and service notices.
Created logos and customer promotional materials such as brochures, posters, flyers, banners for customer and/or political events during which branded free gifts were distributed to market various bus services being promoted.
Designed publicity materials for corporate events such as 25th Anniversary and MetroCard.
MARK BURNETT PRODUCTIONS New York, NY 2005
Production company for hit reality TV shows, and miniseries.
Creative Consultant, TV show, “The Apprentice with Martha Stewart”
6-week freelance job working as one of the creative consultants for TV reality show.
Key Accomplishments:
In preparation for filming the show, 2 teams test marketed specific projects that were proposed to ensure they were suitable for TV. The teams had to exactly duplicate what would happen in each step of the task from start to finish before it was allowed to be utilized during the show to make certain it would make entertaining TV for viewing audiences to watch.
Brainstormed, troubleshot with producers and crew on upcoming shows and tasks for contestants.
Utilized marketing, art-direction skills and advertising background, again working in 2 teams to market a product, in this case a wedding cake, that was the center of the project.
Education/Training
Completed 21 Credits in Courses Toward Masters Degree, Long Island University, CW Post, Brookville, NY
Bachelor of Fine Arts, Columbus College of Art and Design, Columbus, OH
Certificate, Web Page Design, Hofstra University, Uniondale, NY
Honors
MOST IMPROVED NEWSLETTER, Apex Awards® for publication excellence, Jan-Feb 2010, Layout and Design
HONORABLE MENTION EXTERNAL PUBLICATION, PR News Magazine, ”Enrich Your Life” Magazine 2009
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