Manager Marketing
Resume:
Marc Gourvenec
Palo Alto
www.linkedin.com/in/marcgourvenec/
Marketing Director
650-***-**** ****.*********@*****.***
Objective
A Senior Marketing position with a
focus on Channel Development,
Demand Generation, Marketing
Programs in a well-established global
company or an early stage developing
company
Skills
Marketing automation
Digital Marketing
Partner Programs
Demand Generation Programs
Product Launch / Reward Programs
Marketing Strategies & Campaigns
Budget Management (COOP &
MDF)
Collateral & Messaging
Innovative and creative thinking
Team Leadership
Volunteer
experience
[Gourvenec Family] - Volunteer work
June 2012 – December 2013.
During the Green Card process, I had
the best time, taking care of my three
children, supporting them in their
integration into American culture and
the US school system.
Integration proved to be successful, as
they are avid baseball fans and show
no signs of a French accent.
Experience
Director Channel Marketing, Actiontec Jan 2015 - present I’m in charge of developing and implementing worldwide channel marketing program strategies and promotional campaigns, including turnkey marketing program, demand generation program, development and management of the WW partner portal/website.
• Develop Demand Generation Programs, lead nurturing campaigns, Marketing Operations for direct and indirect channel
• Automation of Leads Generation Campaigns (Pardot)
• Lead generation programs generated +244% leads
• Launched the Partner Program and Partners Recruitment Process
• Web site design including the Partner Portal Access (new) Manager, Channel Marketing, HP Networking & Security Jan 2014 – Jan 2015 I was responsible for developing all marketing tools and programs to support New Products Introduction (NPI) for the HP Networking and Security channel, distributors and partners. NPI includes, collateral items (datasheet, whitepapers, ppt, newsletters…), digital Marketing Campaigns (Emails, Webinar, blog posts and tweets and marketing programs
(NPI Blitz in a Box, promotion, incentive…)
• More than 15 products successfully launched in 130 countries
• Increased the download of Digital Marketing Campaign (email in a box) by 340%
• Successfully launched a new international NPI Webinar. Traffic increase of over 45% in the first six months
Sr. Manager, Channel Sales & Marketing, Quest now DELL 2011 – April 2012 Lead a channel team of 10 people in Europe for Quest from a sales and marketing perspective.
Primarily focused on channel/partner business development, and marketing. Built and managed business teams that achieved record goals.
• Achieved 110% of goals (16M$)
• Increased the number of partners by 130% within the time allotted. Transitioned the company from a direct, to a fully indirect model.
• Engaged in the development and implementation of new WW Partner Programs Responsible for go to market planning and execution for the virtualization products.
• Lead gen programs generated +44% in virtualized storage. Education
1985 – 1989 : Master degree in
Networking and Computer Science –
TCP/IP and X25 protocols – From Ecole
Superieure d’Informatique of Paris
Misc
French
English
Italian
Sr. Manager, Enterprise Channel, SonicWall now DELL 2009 - 2010 Led the Security Enterprise Product portfolio (Firewall, NAC) in Southern Europe.
• Built a channel dedicated to the Enterprise products
• Increased the number of Enterprise partners by 145%
• Carried a $3M sales quota across 5 countries in Europe
• Improved forecast accuracy by 25% by implementing a new “deal registration” program.
• Best Enterprise Sales leader in 2011 and 2012
Channel Manager SEMEA, Vasco Data Security 2006 - 2008 Launched Vasco in a market where the leader had more than 80% of market share. Responsible for sales and marketing planning and execution, including strategic alliances. Identified and recruited a channel from scratch– distributors & partners- in Southern Europe.
• 2,3 master distributors per country, more than 120 partners within the first year
• Sales increase up to 245% on first year.
• Marketing and communication programs included advertising, public relations, events, demand generation, referral programs and newsletters. Product Marketing Manager, Ornis 2005 - 2006
Responsible for the ToIP / VoIP portfolio.
Managed product messaging and value proposition, competitive analysis, go to market strategy. Continued to then lead product launches and marketing campaigns: exceeded the initial prevision by 545% in the first year of sales Marketing Director, PCOM 2002 - 2004
Managed all marketing communications – both external and internal – to promote PCOM’s brand and multi-product offerings.
Developed value propositions, identified key messaging and positioning Designed integrated marketing campaigns aimed at specific target audiences.
• Immediate results; growing lead generation by 80% on a Y o Y.
• Lead conversion increased by 150%, from 2% to 5%. Marketing Manager, RSA Security Inc. now EMC 1999 - 2001 Responsible for all marketing activities for RSA, including communications, advertising, trade shows, collateral, website content, marketing research, developed training brochures, sales kits, and publicity.
PREVIOUS PROFESSIONAL EXPERIENCE
Marketing Manager, FTP Software, 1995 to 1999
Product Marketing Manager, Azlan Techdata, 1989 to 1995
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