Sales Health

Allyson B. Miller

Verona, NJ ***** • 201-***-**** • **************@*****.***

Health Care Marketing & Business Development Executive

A dynamic, creative and forward thinking health care marketing, business development and sales leader with a proven track record of success

Experience

SBH Health System Bronx, New York

Vice President of Business Development 2015 –

SBH Health System, is a 461 bed, acute care community hospital and Level 1 Trauma Center. SBH designations include: Stroke Center, AIDS Center, Level III Perinatal Center, and a federally designated Community Center of Excellence in Women's Health. SBH also offers ambulatory services to the residents of the Bronx with more than 500,000 visits annually that include primary care and subspecialty services.

Business Development and Strategy

Develop and implement the Health System’s urgent care strategy

Develop and implement our specialty practice strategies to increase revenue and brand awareness

Created, designed and implemented our Women and Children’s Strategy to increase revenue

Responsible for development and operations of the Community Physician Referral Office (CPRO). CPRO is responsible for growing our revenue thru nursing homes, union organizations, private physician offices, FQHC’s and Article 28 facilities.

CPRO has experienced a 54% growth in revenue as a result of my revenue generation activities

Identify and develop partnerships with community based organizations to increase revenue / growth strategies.

Coordinate and collaborate with DSRIP Executive Director regarding physician initiatives and alignment strategies

Developed and Implemented our Cancer Services Program initiative. This initiative is instrumental in developing our Cancer Program and our COC accreditation.

Oversight of the Transitions in Care Program

Develop physician alignment strategies to increase market share

Grow existing relationships within the community to increase market share and upstream referrals

Monitor existing contractual relationships for compliance standards

Develop various business plans, timelines and budgets to measure the ROI on specific projects

Create, develop and implement marketing plans to support various business development strategies

Manage and grow all off site satellite clinic relationships

Member of the Cancer Committee

Member of Public Relations and Marketing Task Force

CarePoint Health Hudson County, NJ 2008 - 2015

Vice President of Marketing and Business Development

CarePoint Health is a growing for-profit health care system that includes 3 acute care hospitals, a nonprofit foundation, a Medicare Advantage insurance plan, and a medical group. CarePoint Health’s primary institutions, Bayonne Medical Center, Christ Hospital and Hoboken University Medical Center.

Integrated Marketing and Public Relations

Managed the design and production of all print and online advertising for all service lines including wound care, diabetes, OBGYN s, orthopedics, radiation oncology, transitional care and neighborhood health.

Negotiated and maintained all print and digital media buys

Managed all inbound and outbound public relations activities, while maintaining close relationships with the local media to ensure positive press coverage and to ensure their presence at all press conferences and events.

Created and designed Ask a Doctor column in the newspaper and the Community Newsletter that were both read by over 27,000 people weekly.

Responsible for the launch of the brand identity which included: Physician Engagement Strategies, Employee Engagement Strategies, Customer Engagement Strategies

Handled all media relations including scheduling press coverage for events, interviews, press releases and crises management for the health system

Business Development

Led physician acquisition of 6 primary care practices that increased downstream revenue by 10%

Developed physician alignment strategies to increase market share and awareness of our medical group physicians.

Spearheaded physician recruitment efforts. Specialties included primary care, orthopedic, neurology, endocrinology

Cultivated and maintained a relationship with Royal Caribbean Cruise Lines for outpatient and inpatient referrals. Averaged 8-10 referrals per week on an outpatient basis and 2-5 Emergency Department referrals per month

Developed programs to ensure higher HCAPS scores within the health system

Community Outreach

Developed Hudson County’s most successful community outreach programs, screening over 20,000 patients, resulting in15% growth in revenue in 12 months.

Built strong community relationships with political leaders and community leaders to increase awareness of the brand.

Implemented and managed all charitable donations to the community, including the 2014 Turkey Boxed meals to over 700 families in Jersey City, 350 boxed meals to a church food pantry and holiday meals to 4 shelters in the county that fed over 1500 people.

Created and designed the health fairs / screenings program to enhance brand recognition, increase market share and build positive perceptions within the community. Revenue to our health centers increased 25% year over year

Developed and implemented a calendar of events for our Medicare Advantage Health Plan to generate additional enrollment into the plan, resulting in 15% increase in membership over 12 months.

Designed cancer screening programs to meet our Cancer Accreditation Status

Professional Committees

Member of 3 Community Advisory Group Organizations as required by our certificate of need (State of NJ)

Member of Cancer Committee

Co Chair of 2014 Foundation Gala

Designed the Standard for all Signage and interior appearance using the brand guidelines

Franklin and Seidelmann, Inc. Cleveland, Ohio 2007 – 2008

Director of Sales / Business Development– Northeast Region

Franklin and Seidelmann Inc is a national teleradiology provider. Market segments include hospitals, outpatient imaging centers and in-office imaging. F&S provides full contract situations as well as traditional coverage and subspecialty reads.

Provided sales coverage to 8 Northeast states.

Developed and executed hospital segment marketing to target audiences, including C-Level executives, physicians, radiologists, outpatient imaging centers and facility owners.

Grew revenues and profitability by maximizing all opportunities to increase sales and control expenses.

Medical Resources, Inc. Bloomfield, NJ 1992 – 2007

Medical Resources, Inc owns and manages fixed-site outpatient diagnostic imaging centers throughout the nation. Core services include MRI, CT, PET, US, MM, X-ray and other diagnostic imaging.

Area Business Manager (2001- 2007)

Regional Sales Manager (1998 2001)

District Sales Manager (1996 1998)

Senior Imaging Sales Rep / Imaging Sales Representative (1992 1996)

Managed 7 outpatient imaging centers, with 5 center managers and 70 employees, producing net revenue of more than $21 million.

Designed and implemented a patient tracking process to maximize revenue.

Collaborated on a customer service training program and incentive programs for all managers and center staff.

Designed and implemented an insurance verification process to maximize profits to the organization

Managed the preparation of the budget for the respective centers and strategic plans of the center.

Learned and applied state and federal regulation.

Spearheaded development and launch of a training program to generate additional imaging volume driven by developing referral relations through attorneys. Based on the programs success, I was asked by senior management to facilitate the program to others throughout the organization.

Managed and motivated the sales team in key areas of time management, advanced selling strategies, presentation, service demonstrations, and how to meet client needs and expectations.

Consistently achieved plan generating substantial revenue and was recognized with the President’s Club Award in 1994.

Education and Professional Development

Bachelor of Communications Ramapo College, Ramsey, NJ

Professional Associations

New York City Health Business Leaders

National Association of Professional Women

Healthcare Related Programs

How to Conduct an Effective New Hire Orientation • Compliance • Berlex Sales • Operations • HIPAA Privacy • Sexual Harassment • Competitive Strategies for New Business Opportunities in Medical Imaging

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