Sampad Roy

Kolkata, West Bengal, India

+91-980**-*****

+91-720**-*****

act2z6@r.postjobfree.com

Executive Summary:

Analytics Professional with 1 year (approx.) of experience working for the Marketing Effectiveness Team in BRIDGEi2i Analytics Solutions, one of the fastest growing analytics start-ups in India.

Hands-on working experience in SAS, SQL in SAS, and R (basic packages). Core competencies lies in Econometric Modelling/Solution Implementations.

Organized and disciplined team player with the ability to excel in independent positions requiring minimal supervision, having ability to simultaneously handle multiple tasks with domain knowledge in statistical applications.

Providing analytics expertise for the Marketing Effectiveness Team to the Insurance and Technology domain.

Detailed Experience:

BRIDGEi2i Analytics Solutions Pvt. Ltd. Bengaluru, India Business Analyst, (June 2015 – present)

Responsibilities:

Working end to end on projects for the Marketing Effectiveness Team, developing and designing solutions for 2 Fortune 500 companies in the insurance and technology domain. My responsibilities included acquiring, processing, and generating insights from data, building statistical models and using the results to generate business solutions, and preparing client-facing presentations for the same.

Projects Undertaken:

Lead Prioritization - Worked in a team of 3 members for a leading US Insurance Co. to help them reduce the acquisition cost of new customers. We built scorecard models to prioritize leads and efficiently allocate resources for direct and tele marketing campaigns for their product portfolio.

Lead Generation- Worked in a team of 3 members for a leading US Insurance Co. to help them identify potential prospects from the targeted US population. We built scorecard models to generate a target pool of leads and efficiently allocate resources for direct marketing campaigns for their product portfolio.

Customer Profiling - Worked in a team of 3 for a global technology major, helping them to identify ideal customers for their product portfolio. We built a holistic profiling approach to identify the best customers for each product and prepare business rules to identify potential prospects.

Conversion Analysis – Worked in a team of 4 for a global technology major, helping them in identifying the factors responsible for poor conversion rate at a particular stage in their lead funnel and built prescriptive rules for the same.

Churn Analysis – Worked in a team of 2 for a global technology major, helping them identify products in their portfolio that exhibit high churn rate and identify factors responsible for the same. Based on the above, we built a Lifetime Survival model that determines the probability of churn for their existing customers. Computer Proficiency:

Proficient in base SAS, SQL in SAS. Well versed with Excel and Microsoft Office tools. Familiar with R-packages (Working experience).

Statistical Skills:

Well conversant with the most advanced statistical techniques like Logistic Modelling, OLS, CHAID, Random Forest, PCA, Factor Analysis, Multivariate Preference Analysis, Cluster Analysis and other advanced segmentation techniques. Educational Qualification:

M.Sc. Economics, University of Calcutta, 2015 (65.8%)

B.Sc. Economics, Scottish Church College, 2013 (58.6%)

I.S.C. (Higher Secondary), The Frank Anthony Public School, 2010 (86.75%)

I.C.S.E. (Secondary), Dolna Day School, 2008 (89.8%) Academic Projects:

Growth Performance of the Automobile Industry in India (M.Sc. Economics)

A Brief Overview of the Urban Informal Sector in India (B.Sc. Economics) Internship Details:

Worked as a Research Intern on an ongoing PhD project on the East Kolkata Wetlands (EKW) from the Directorate of Research Studies, Department of Economics, University of Calcutta under the guidance of Dr. Sharmila Banerjee, Rajiv Gandhi Chair Professor. Participated in two international workshops during the internship tenure: a) an interactive session with Dr. Missaka Hettiarachchi of School of Geography, Planning and Environment, University of Queensland, Australia on an comparative analysis on wetlands in Colombo and Kolkata on June 25, 2014.

b) The Research Scholars’ Workshop organized by the Department of Economics, University of Calcutta on July 8 & 9, 2014.

Personal Achievements:

Elected as the Placement Coordinator of Dept. of Economics, C.U., 2014-2015.

Appointed as a Prefect of The Frank Anthony Public School, 2009-2010.

Appointed as the House Captain of Derozio House of The Frank Anthony Public School, 2009-2010.

Captain of the School’s Quiz team and President of the Quiz Club, 2009-2010. Have participated and won in numerous interschool, intra-school, inter-department and inter-college quiz competition.

Appointed as a Prefect of Dolna Day School, 2007-2008.

Bronze medalist in the All Bengal Inter-School Karate Championship, 2007. Personal Details:

Date of Birth: 18th January, 1992

Languages known: English, Hindi, Bengali

Interests: Quiz, Painting, Motorsports

Passport Details: M2943644