Manager Marketing

Abhinav Chander Mahajan

Contact: 647-***-**** ~ E-Mail: *******.*******@*****.***

LinkedIN Profile: ca.linkedin.com/in/abhinavchandermahajan

CAREER OBJECTIVE

A creative and results driven Marketing Communications professional with experience working with a reputable ad agency as well as handling global brands of repute demonstrating exceptional skills in conceptualizing and implementing highly effective brand marketing strategies, consumer promotion campaigns, events and activations with primary focus on creating brand focus, brand value and brand loyalty seeking a suitable position in Marketing and Communication.

CORE COMPETENCIES

Developing 360D Brand and promotion campaigns

Launching new brands and products in the market.

Planning, coordinating and executing events and exhibitions

Planning and executing Digital Marketing campaigns

Building and Managing strategic marketing alliances

Strong at negotiations and managing partner agencies and vendors

Creating unique Brand experiences

Effective team player with the ability to perform under pressure

Strong Budget management Skills

Detail oriented with strong coordination Skills

Good at multi-tasking and strong inter-personal skills

Strong work ethics and 360 degree professionalism

KEY ACHIEVEMENTS

Launched new brands in the market using different media channels

Lead the national media planning and execution team for all event properties across the country for Time Out, India.

Significantly brought efficient vendors to reduce production costs and thus increases profit margins by 15%

Effectively served as part of the events planning and coordinating team for Absolut Pulse, Havana Club Nights, Ballantine’s Curtains Up and Time Out Food Awards 2011

Demonstrated excellence in managing the agencies and other vendors to successfully execute major brand and communication work

Holds Masters in Marketing communication Management

RELEVANT EXPERIENCE

Business Manager (Account Management) Dec.2014 – Aug. 2015

Maxus Group M Division, Gurgaon, India

A Division of WPP Group of companies. (www.maxusglobal.in)

Category Focus: Wine and Spirit Products.

Managed retail branding program for Industrial Product Brand.

Planned and executed event for brands in consumer goods, wine and liquor (Brands like Absolut, Chivas Regal, Havana Club), travel and tourism industries (brands like Makemytrip.com ) and other clients.

Creating new event concept to pitch for new Clients

Marketing Manager Feb. 2012 – Oct.2013

Carzonrent India Pvt. Ltd., New Delhi, India

India’s largest on ground personal transportation provider. (www.carzonrent.com)

Managed a marketing budget of $400000+ to launch the brand and create a top of mind recall for the brand. By using different mediums to reach the target audience and created new touch points for the brand to reach its potential customers. The campaign lead to a 300% increase in the sales calls volumes.

Conceptualized, planned and executed marketing initiatives to promote the brand

Lead the partner agencies for ensuring effective execution of communication campaigns

Lead cross functional teams to expand brand messaging and increasing mobile application dowloads

Created and administered Strategic Marketing Alliances to increase customer base and thereby leading to an increase in sales

Lead the corporate rebranding to give the brand a new look and feel and to create consistency in the brand communication and messaging.

Assistant Marketing Manager Oct. 2009 to Jan. 2012

Time Out India: India

A London based publication with editions in more than 50 cities around the world.

Spearheaded the following responsibilities:

Managed external communications and marketing planning for various events initiatives such as Time Out Food Awards 2011, Time Out week. Time Out gigs, Partnering with events such as Nh7 weekender.

Conceptualizing events to help brands(Bacardi, Absolut, Havana Club, Ballantines, Chivas Regal) in achieving visibility and sales target

Worked closely with partner agencies and external vendors to reduce cost and increase profits.

Worked on events sponsorship and partnership and nominated for the top performer award for getting sponsors.

Conceptualizing events for brands to enhance customer experience to create a lasting impression on the consumers mind to create brand recall.

Lead cross functional teams to expand brand messaging and increasing subscriptions.

Responsible for handling barter deals with other media houses to create media inventory thereby reducing promotion cost.

Involved in media planning for events to have maximum impact with the least possible cost

Coordinated with other organizations/events for creating brand visibility

Client Servicing Associate Oct. 2008-July 2009

IBD India (Percept Hakuhodo Group of Companies): India

One of the top 10 advertising agencies in India.

Manage day to day activities for the Omaxe

Carried out competitive analysis and brand reviews

Performed secondary research for brand pitches

ACADEMIC QUALIFICATIONS

Post Graduate Diploma in Marketing Communication Management

National Institute of Advertising, New Delhi 2008

Advance Diploma in Advertising and Marketing,

Algonquin College 2007

Diploma in Export Management

Foreign Trade Development Center, New Delhi 2004

REFERENCES AVAILABLE UPON REQUEST

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