Marketing Manager
Resume:
ROGIE
U.
DELEÑA,
ME
Ideal
Street
corner
East
Street,
Brgy.
Addition
Hills,
Mandaluyong
City 091********
**.******@*****.***
Over twenty years of experience in marketing, human resources, and engineering across leading fast moving
consumer
goods
companies.
Proven
track
record in innovation,
pioneering ideas
and improving operational
effectiveness.
With
excellent skills to
design
promotional concepts, consumer’s
activation, and
product
launch.
Has
substantial
experience
in
delivering
best
practice
methodologies,
which
yielded award- winning innovations that achieved cost- efficiency. A systematic and creative marketing/engineering professional who has passion for creating a competitive advantage to execute plans
which
drive
business
objectives
and
results. Coca- Cola
Far
East
Ltd 2009
–
2015 The
world’s largest
beverage
company, refreshing
consumers
with
more than
500
company
and
bottling partners
with
more
than
500
sparkling
and
still
brands. Market
Execution
Manager
for
Multi
Brands Lead in brand development and execute field marketing programs and activities that drive achievement of business objectives, create buzz awareness, drive consumer and trade engagement opportunities,
and
sampling
in
key
markets.
Establish
strategy
to
achieve
Brand
Activation
Objective(s) that
includes:
reach
of
target
market
and
delivery
of
brand
message,
awareness
and
trial
generation. Key
Accomplishments:
• Led the
Personalized
Coke (Share a Coke)
activation in
73
venues (malls
and supermarkets/ convenience stores) nationwide for 143 days in simultaneous events in all three activating venues
and
achieved
an
increase
of
300%
sales
profit
in
selected
venues.
• Authored
and
implemented
Coca- Cola
Drive
Cycle
Planning
System
that
managed
the
flow
of information to Field Sales in the simplest, uncomplicated, abridged yet comprehensive manner that
convert
brand,
category,
channel
strategies
or
customer
plans/programs into
a prioritized
set
of
instructions
for
field
execution
thereby
gaining
the
business
target
in
2009- 2011
and
won
Grand
Prize
in
the
Coca- Cola
President’s
Cup
in
2009.
• Led and organized the team that implemented the record- breaking consumer activation program,
Coca- Cola
100
years
Celebration, that
became
the
2013
grand
winner
in
the
Coca- Cola
President’s
Cup
which
included
the
following
programs: o Coca- Cola
Bingo Isang
Daang
Pasasalamat -
500
barangays
nationwide,
average
of 20
in
a
day
with
sales
of
over
3,000%
per
Bingo
Activation o Coca- Cola
Happiness
Truck
–
120
GMA
barangays
giving
out
over
200k
surprises
to consumers
and
orphans
in
a
period
of
just
15
days o Coke on Us - simultaneous 3- hour nationwide sampling with unprecedented 3.8 million
hits
o Concert ng Bayan – 13- hour concert with 13 bands/artists at SM MOA Concert Ground
with
4
simultaneous
concerts
and
live
streaming
in
SM
Lipa,
SM
Baguio,
SM Cebu
and
SM
Davao
attracting
double
the
expected
audience o Coca- Cola
Appreciation
Week
–
brought food
and
music to
100
Coca- Cola
partner accounts
• Evaluated
and
addressed
Coke
exclusivity
opportunities
of
Philippine
Fiestas
via
organization of
Coke
Food
Strips in
2009
and
achieved
double- digit
year- on- year
volume
growth through CAREER
SUMMARY
WORK
EXPERIENCE
expansion
of
number
of
fiestas
(from
12
to
28)
supported.
This
was
achieved
without
increase in budget costs and efficient use of collaterals with successful negotiations from fiesta organizers.
Nestle
Philippines,
Inc. 2004
–
2008 Makati,
Philippines
The
world’s
leading
Nutrition,
Health
and
Wellness
manufacturing
company. Marketing
Promotion
and
Events
Manager Lead
in
the
brand
connection
of
“BIG
IDEA”
in
executing
activation
campaign
plans
across
consumer
touch points. Develop execution of the activation plan - align, interface and coordinate with internal stakeholders as
well as external contacts such as suppliers, service providers, creative agencies and PR agencies.
Key
Accomplishments:
• As
part
of
the
Nestle
Philippines,
Inc.
Business
on
Wheels
(BOW)
program,
conceptualized
the tools and vehicle on how to ensure delivery and distribution of products into small eateries/carinderias, normally not reachable by standard vehicles. Program started
with 50 vehicles
and
has
to- date
been
expanded
to
400
units.
• Successfully conceptualized, along with a team, the breakthrough Choose Nestle, Choose Wellness Campaign and orderly implemented the internal launches of the campaign into factories
that
became
a
platform
of
the
corporate
campaign. Recruitment
and
Training
Manager 2001
–
2004 Manages the recruitment and selection of potential candidates, conducts and analyzes exit interviews. Handles
campus
recruitment
and
student- trainee
programs.
Organizes
competency
training
programs
and 30- minute
lunch
break
training
sessions. Key
Accomplishments:
• Designed an innovative campus recruitment programs that resulted to significant improvement
of
preferred
employer
status
amongst
new
graduates
from
rank
7
to
rank
2.
• Implemented a Student Internship Program that ensured incoming interns have identified projects with corresponding expectations and support. 100% of students who joined the program
rated
the
Student
Internship
Program
Excellent
in
year
2001- 2004. Safety,
Health
and
Environment
Manager 2000
–
2001 Cabuyao
Factory,
Philippines
Manages the Safety, Health and Environment (SH&E) of Nestle Cabuyao Factory employees and environmental
sustainability,
safeguard
Safety
and
Health
through
Zero- accident
mindset
and
ensure
low cost
operations
via
Nestle
energy
saving
strategies. Key
Accomplishments:
• Authored
and
led
the
implementation
of
the
award- winning
Nestle
Philippines,
Inc.
Greening the Supply Chain Program. Nestlé Philippines was the Gold recipient of the Environmental Excellence
award
at
the
1st
Asian
CSR
Awards
in
2003
for
it’s
Greening
the
Supply
Chain
(GSC) project (Asian Institute of Management Center for Corporate Social Responsibility, 2003). Eventually
in
2003,
the
project
promoted
environmental
sustainability
within
and
outside
the corners
of
Nestlé.
GSC
project increased
knowledge
about the
pressing issues
of the
society and
a
venue
for
companies
to
collaborate
and
integrate
their
environmental
policies
that
aim reduction
of
energy
consumption
and
equipment
optimization. PT
Nestlé
Indonesia 1998
–
2000
Corporate
Safety,
Health
and
Environment
Manager Expatriate
in
Jakarta,
Indonesia
Manages the
Corporate
Safety,
Health
and
Environment (SH&E)
of the
5 factories, sales
offices
and
one head
office
of
Nestlé
Indonesia.
Creates
corporate
safety/environmental
programs
for
employees
and
its stakeholders.
Nestlé
Philippines,
Inc. 1993
–
1997 Industrial
Services
Supervisor
Alabang
Factory,
Philippines
Supervises and plan for preventive
maintenance of the following equipment: coffee ground incinerator that coverts energy, waster water treatment plants, boilers, air handling units, water systems, compressed
air
and
others.
Industrial
Technology
Development
Institute,
DOST 1990
–
1993 Taguig,
Philippines
Science
Research
Specialist
Lead Research and Development programs on materials essential to the development of industries. Generate scientific data and information in the field of materials science and engineering for the dissemination/publication
in
scientific/technical
journals
in
the
Philippines
and
overseas. Philippine
Christian
University/St.
Paul’s
University 1988
–
1990 Manila,
Philippines
Instructor
Teaches
calculus,
algebra,
physics,
and
earth
science
in
the
following
colleges:
Computer
Science,
Nursing and
Arts
&
Communication
Assumption
College 1986
–
1988
Iloilo
City,
Philippines
Instructor
Teaches
mathematics, science and arts to elementary (Grades 2 – 6) and
high school (First and Second Year)
students
University
of
Iloilo 1981
–
1986
Scholar
–
Bachelor
of
Science
in
Mechanical
Engineering University
of
Magdeburg,
Germany
2000 Scholar
–
Environmental
Engineering
and
Management
System
(3- month
course) University
of
the
Philippines
(Diliman),
Quezon
City 1994
-
1996 Scholar
–
With
Units
in
Masters
of
Science
in
Environmental
Engineering West
Visayas
State
University,
Iloilo
City 1986
-
1988 Scholar
–
With
Units
in
Masters
of
Arts
in
Teaching Mechanical
Engineer
PRC
#
34308
1987 Civil
Service
(Passed) 1988
EDUCATION
CONTINUING
EDUCATION
PROFESSIONAL
LICENSURE
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