ADETOLA O. TAYO
PERSONAL SUMMARY
A graduate of Public Administration and a professional certified Customer Relationship Manager with broad digital/graphics advertising experience, encompassing strategic planning, qualitative & quantitative research, interactive digital and print publishing, creative development, media planning, public relations, sales promotion and visual merchandising, with the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. Focused on achieving continuous, improved business performance.
AREAS OF EXPERTISE
- Brand Analysis - Microsoft Office Suit - Magazine/Newspaper
- Customer Relations - Graphics - Brand Management
- Digital Marketing - Digital Communication - Brochures CAREER HISTORY
Asst. Product Manager [Full Time]
Sijison Incorporation, Nigeria Branch
March, 2015 – To date
Oversee and maintain the company’s 3 products lines www.nigeriatrainingcourses.com, www.nigeriatrainingnetwork.com and www.nigeriatrainingnews.com
Analyse Competing Brands
Investigates Customer Expectations
Generate world class creative ideas to solve clients marketing problems
Prepare Product Guides and lunch
Coordinate internet Marketing using graphics and illustrative banners, Email and SMS campaign using zoho, Mailchimp Mail Relay and Sending Blue back-ends
Targets and Engagement of New Clients.
Oversee web-banners for digital adverts
Manage the Freelance bloggers activities on the social media [SM] and digital marketing
Provide and maintain scheduling and coordinate clients accounts
Research, gather information, summarize and assist with Training Program delivery.
Carry out content management via HTML, Word-Press, Joomla back- end
Responsible for scope, schedule, budget, communication and issue management with report on targets.
Support and maintain existing website applications on the training platforms
Assists in providing Administrative support as required Training Coordinator [Full Time]
Sijison Incorporation, Nigeria Branch
May, 2014 – Feb, 2015
Generate world class creative ideas to solve clients marketing problems
Accountable for overall coordination of training operations of the Company
Conduct internet Marketing using graphics and illustrative banners, Email and SMS campaign using zoho, Mailchimp Mail Relay and Sending Blue back-ends
Targets and Engagement of New Clients.
Design web-banners for digital adverts
2, Ogundoju Street, Ijeshatedo, Surulere, Lagos, Nigeria. Tel: [+234] 705-***-****, 802-***-****
E-mail: *******.********@*****.***
Manages Company’s social media handles; google+, Facebook page, Twitter, Linkedin and Classified advert websites
Supervises the company’s freelance bloggers
Provide and maintain scheduling, coordinate Client Accounts
Research, gather information, summarize and assist with Training Program delivery.
Carry out content management via HTML, Word-Press, Joomla backend
Responsible for scope, schedule, budget, communication and issue management with report.
Support and maintain existing website applications on the training platform
Assisting in providing Administrative support as required
Oversee and maintain the company’s 3 product lines www.nigeriatrainingcourses.com, www.nigeriatrainingnetwork.com and www.nigeriatrainingnews.com Graphics/ Social Media Strategist [Full Time]
Entertainment Afrique (TV Content Production Firm) August, 2013 – January, 2014
Design Company’s marketing communication materials; ranging from stationary, brochures, press adverts, company profiles, Magazines, Journals and Posters.
Using graphic illustration with captions to address e-boxinspiring fans page inquiries and update them on ongoing projects
Publicise the next episode of the firm on social media (Facebook, YouTube, Twitter and Website)
General computer operations using basically: Coreldraw X5, Photoshop C5, Ms. Excel and Ms. Word
Updates the company's official website via Word-Press, WIX.COM free website developers
Interacts with the company’s customers to provide them with information to address inquiries regarding products and services
Deal with and help resolve customer enquiries via email, phone calls and Official website Admin Officer/ Class Teacher [Full Time Volunteer] Ayogwiri Grammar School, Edo State (NYSC - PPA)
June, 2012 – June, 2013
Responsible for teaching government as a subject teacher and assisted the school administration on administrative tasks
This is a compulsory 1 year service done by all graduates from tertiary institutions in Nigeria
Taught computer elementary to the students
Special Projects/Graphic Designer [Part Time, 4hours 3Times a week] PrintPrex Nigeria Limited (Brand Management Firm)
September, 2009 – March, 2012
Generate world class creative ideas to solve clients marketing problems
Design Company’s marketing communication materials; ranging from stationary, brochures, press adverts, company profiles, Magazines, Journals and Posters.
Prepare signed off concepts for printing press and post production
Work as a team member of a team on medium to large brand projects and managing the life cycle of creative designs to finished production
Manage final art designs ensuring that client specifications and Corporate Identities (CI) were clearly met
Contributes to strategies planning development by identifying trends that impact on organizational goals and objectives
Translate briefs and creative requirements into visual aids and efficient illustrations
Ensure quality of designs and graphic illustrations for brand implementations
Involve in client product creative brain storming sessions
Purchase and dispatch of art work as directed by the Art Director
Administrative functions
Admin. Special Projects/Graphics [Full Time Employment]
[GenexxNews Magazine Ltd (Publishing Firm)]
June, 2008 – December, 2009
Responsible for the monthly design of the magazine tabloid for the firm
Carry out some administrative tasks such as paying bills, overseeing the production process of the magazine
Contributes to strategies planning development by identifying trends that impact on organizational goals and objectives
Negotiate advert placement and design cost of banners in the tabloid KEY SKILLS
• Customer focused and good communication skills
• High level of creativity
• Social Personality and a team player
• Confident and proficient in the use of CorelDraw (A+), Photoshop (C), Ms. suits (B), internet and e-mail (A+)
• Creative and persuasive skills
ACADEMIC
2012 - 2013 National Youth Service Corps, Nigeria
NYSC Edo State (Batch B, 2012)
2007 - 2011 Lagos State University, Ojo, Lagos, Nigeria Bsc. (Hons) Public Administration (2nd Class Hons.) 2006 - 2006 Data Skills Computer Institute, Lagos, Nigeria Dip. in Comp. Operations & Desktop Publishing
1998 - 2004 Sanya Senior Secondary School, Lagos, Nigeria West African Sen. Sec. Schools Examination
1991 - 1997 Primary School Leaving Certificates
Aguntasolo Primary School, Lagos, Nigeria
CERTIFICATION
2012 Associate, Institute of Customer Relationship Management (AICRM) Institute Of Customer Relationship Management
TRAININGS
2014 Project Management Professional Training
Sijison Training
2013 Introduction to Safety Management (online certification) OSHAcademy, Occupational Safety and Health Training Amberglen Parkway suit 400, Beaverton, Oregon 97006 U.S. A 2012 Confidence Building and Human Resource Management Skills Edge Consulting Limited Abuja, FCT.
REFERENCES
Available on request