Ronald Galarpe
Block **, Lot **, Misa de Gallo st.
Lagro Subdivision
Novaliches, Quezon City
M: (63-090********
T: (02) 9302307
Email: **********@*****.***.**
Qualification Summary
- Completed Post Graduate Diploma in Marketing Management
- Sales Management experience of sixteen years in the FMCG industry
- Account Management and Business Development experiences such as creation of
business building plans, implementation of marketing initiatives and product
presentations--all to achieve business objectives on distribution, merchandising
and sales.
- Exceptional interpersonal and communication skills.
- Computer literate
Education
Central Queensland University (Sydney, Australia)
- Post Graduate Diploma Marketing Management
Completed: 2009
- Post Graduate Certificate in Marketing Management
Completed: 2008
Western Sydney Institute (Sydney, Australia)
- Accounting Diploma
Completed: 2007
Pamantasan ng Lungsod ng Maynila (Manila, Philippines)
- Bachelor in Business Administration Marketing Major
Graduated: 1990
Professional Experience
September 2012 to Present: Field Unit Manager
Mighty Corporation (Tobacco Company)
Manila, Philippines
Responsibilities:
- Managing and leading a team of van salesmen selling a cigarette brand
- Responsible to reach sales and distribution objectives of the team
- Tasked to strictly monitor the adherence of salesmen to the companys overall
operational guidelines and standards from personnel professionalism to sales and
distribution performance
- Tasked to monitor the performance of the salesmen including their
accountabilities to protect the assets of the company.
- Creating or initiating sales and distribution programs for implementation to
further improve the business of the territory.
- Continuous motivation and development of sales personnel through informal and
formal sales training and coaching
- Promoting and establishing healthy relationships with retail partners
April 2009 to September 2011: Business Development Team Leader
Lebara Mobile Australia
Sydney, Australia
Responsibilities:
- Managing the sales and merchandising team in the New South Wales territory
- Creating sales plans and strategies and monitors its implementations
- Creating, presenting and implementing mutual business plans with retail partners
- Fostering strong relationships with retail partners via day-to-day trade visit
through servicing, educating and promotional updates.
- Creating, maintaining and evaluating territories and appraising field personnel
performances.
- Providing leads and feedbacks to marketing on untapped demographical target
market and other concerns on trade level.
January 2003 to January 2006: Key Accounts Manager
SC Johnson Philippines Inc.
Manila, Philippines
Responsibilities:
- Assigned to manage distributors in North Luzon, critically dissecting and
appraising their performances based on company KPI.
- Guiding and directing the distributors in implementing set objectives on sales,
distribution, merchandising and collection to achieve acceptable all brand
business performances in North Luzon.
- Strengthening business relationship with key retail accounts by creating,
presenting and managing mutual business building activities.
- Fostering strong relationship with tertiary accounts via day-to-day trade visit
emphasizing on servicing, educating and promotional updates.
- Managing marketing budget for the territory, carefully selecting the right and
effective programs that critically considers timing and proper implementations
while limiting wastage.
July 1996 to December 2002: Key Accounts Manager
Bayer Philippines Inc.
Manila, Philippines
Responsibilities:
- Assigned to manage distributors in North Luzon, critically dissecting and
appraising their performances based on company KPI.
- Guiding and directing the distributors in implementing set objectives on sales,
distribution, merchandising and collection to achieve acceptable all brand
business performances in North Luzon.
- Strengthening business relationship with key retail accounts by creating,
presenting and managing mutual business building activities.
- Fostering strong relationship with tertiary accounts via day-to-day trade visit
emphasizing on servicing, educating and promotional updates.
- Managing marketing budget for the territory, carefully selecting the right and
effective programs that critically considers timing and proper implementations
while limiting wastage.
April 1994 to June 1996: Sales Representative
Zuellig Inchcape Inc.
Manila, Philippines
Responsibilities:
- Assigned handling top accounts Ever Supermarket, Cherry Foodorama and
Rustans Supermarket chains.
- Primary task was to achieve monthly sales budget and standardized distribution
and merchandising objectives.
- Fostering strong relationships with retail partners via scheduled visit that concerns
availability of stocks, expiring goods and any concerns to improve servicing.
April 1991 to April 1994: Van Salesman/Distributor Coordinator
Sara Lee Philippines Inc.
Manila, Philippines
Responsibilities:
- Covering the Bicol Region handling tertiary accounts
- Tasked to achieve required performance on sales, merchandising and distribution.
- Fostering strong relationships with retail partners via scheduled visit that concerns
availability of stocks, expiring goods and any concerns to improve servicing.
References:
Frank Chang Country Sales Manager
Lebara Australia
Contact: +61-414******
Email: *****.*****@******.***
Ricardo Mabul Sales Operations Manager
Mighty Corpotation Philippines
Contact: +639*********
Email: *******@**********.***.**
Mario Jose Vista - Sales Manager
SC Johnson Philippines
Contact: +639*********
Abel Manliclic- former Sales Director
Bayer Philippines
Contact: +639*********