Chief Marketing Officer

MARCUS NELSON

***** ******* ** ********** *****, CA 92649 408-***-**** *************@*****.*** LinkedIn

CHIEF MARKETING OFFICER

Killer Silicon Valley instincts paired with Midwestern-nice – I'm a proven creative executive and thought leader, but never forgot my hard-working down-to-earth values. I offer pragmatic marketing principles • Entrepreneurial spirit with extensive knowledge of analytics, web technology, press relations, social media, event planning, legal & finance • Outstanding marcom & brand communications • Empathetic customer skills in combination with a demonstrated ability to lead and inspire teams • Expert strategic planning with a proven track record of success in changing market dynamics • A passionate focus on content creation and maximizing customer experiences – And I make award winning chili

MARKETING LEADERSHIP SUCCESS

Product Launch – Launched four new products and multiple events, including Salesforce SMB, Chatter, and Salesforce blogs, including redesign of the SMB landing page, which increased lead conversion by 1400%

Revenue Growth – Established UserVoice.com’s competitive pricing structure to grow revenue from zero to $50,000 in Monthly Recurring Revenue (MRR), simultaneously reducing churn to less than 6% in first year via monthly subscription and annual enterprise licenses

Corporate Messaging – Garnered and secured $1.7 million of government tax credits for Faraday Future through tactical message development and communication strategy

Brand Analysis – Strategized and delivered naming concepts for Faraday Future and vehicle line, included negotiation and acquisition of new domain purchase (ff.com) – saving $400,000

Venture Capital – Raised $12.4 million in venture capital, led by Rogers Venture Partners leading to merger of Addvocate with TrapIt!

Crisis Management – Wrote Salesforce’s company-wide crisis escalation plan, event agreement terms & conditions, employee social media policy, and training program encouraging employee participation & engagement

ONLINE MARKETING EXPERTISE

Content Marketing

Corporate Messaging

Social Media Strategy

Extensive Networking Resources

Search Engine Optimization (SEO)

Behavioral Targeting

Search Engine Marketing (SEM)

Mobile Marketing & Retargeting

SEO / SEM Tool Development

Website Analytics & Optimization

Online Reputation Management (ORM)

Landing Page Optimization

CMS CRM eCommerce Email Integration

Multivariate & A/B Landing Page Testing

HONORS & AWARDS

United States Patent US20130018893: Method and System for Determining a User’s Brand Influence

Named as United Nations Foundation 70 Digital Influencers, 2015

Named SAP’s Top 50 B2B Marketing Influencers on Twitter, 2013

Addvocate named The 12 Best New Social Media Tools from 2012

Led Super Bowl Commercial social media marketing for Salesforce,

with 22 agents, 2 continents, 13,000 tweets and FB posts

MEDIA HIGHLIGHTS

Fortune – “10 Questions: Marcus Nelson, Co-founder and CEO,” Addvocate, April 2014

TechCrunch – “Addvocate: Salesforce’s Former Head of Social Preps A New Enterprise Startup” July 2012

Forbes – “3 Lessons Entrepreneurs Can Learn from Marc Benioff,” November 2013

Bloomberg – “Why Facebook Just Can’t Resist Snapchat,” November 2013

Motortrend – “New California-based Electric Car Company Emerges: Faraday Future,” July 2015

The Hollywood Reporter – “Tesla Competitor Faraday to Launch in 2017,” July 2015

MarketingProfs – “The Next Social Imperative: A Manifesto,” November 2013

Marketo – “Social Media Guru Marcus Nelson Talks Salesforce Social and Employee Advocates” Nov 2012

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PROFESSIONAL EXPERIENCE & BUSINESS VALUE

FARADAY FUTURE, Gardena, CA 2015 – Present

Head of Corporate Communications

Spearheaded cross-functional marketing and communications initiatives for California-based electric vehicle and technology company with a specific vision: clean, connected, and smart mobility.

Executed digital communications strategy, launched new global website, and created standards and policies for Press Relations and social media platforms; including Facebook, Instagram, Vine, YouTube, & Twitter accounts

Piloted media relations as company spokesperson across business, technology, and automotive publications

ADDVOCATE, San Francisco, CA 2012 – 2014

CEO Founder

Founded an enterprise social media platform for employees to share social media on behalf of their employers and be recognized for their contributions, an employee advocacy service.

Crafted company story, contract negotiations, press and analyst relations, business development, financial and pricing models, partner development, and evangelism

Managed and collaborated with agency partners to create brand, marketing materials and content creation.

Personally closed deals after gaining traction with Oracle, ExactTarget, Vertical Response, UBM, and HTC

SALESFORCE.COM, San Francisco, CA 2009 – 2012

Director of Product Marketing Head of Social Media

Recruited for a key role in small business initiatives for Salesforce.com – Soon after demonstrated ability to affect change combined with strengths in social media marketing and content creation.

Founded Social Media department with five direct reports and 36 cross-functional global reports

Fueled transition to a robust and interactive social media community through executing strategies that initiated direct and proactive communication with customers rather than news broadcasting

Re-launched blog and content marketing strategy boosting traffic by 800+%

Created customized B2B presentations such as Social 101 for

Facebook, which had 44,000 views and Twitter for Business had

32,000 views

Achieved over 16,000 instructional YouTube video views per day,

saving countless hours of Salesforce call center resources

Company spokesperson & evangelist at social media conferences.

Fostered partnerships with key technology companies, such as

Twitter, Facebook, Google, LinkedIn, Hootsuite, Klout,

ExactTarget, WildFire, and numerous others

USERVOICE, San Francisco, CA 2008 – 2009

Chief Marketing Officer Business Development

Founded and launched new product category (SaaS) enabling companies to efficiently collect feedback and gain customer insight for product & brand innovation to increase user engagement.

Developed high-exposure marketing strategy focusing on distribution, syndication, & recommendation for Twitter Applications, Builder Communities, Open Source, and Non-Profits

Established strategic alliances and product placement with Twitter app developers, which helped grow user base exponentially to 7,000 companies in less than six months

Designed site, logo, branding, & marketing collateral. Drove sales, business development, & public speaking

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TECHNOLOGY EXPERTISE

Media Experience

Google Adwords Facebook Ads Twitter Ads AdBrite ReTargeter AdRoll

Analytics Tools & Data

Google Analytics / Optimizer MixPanel Omniture SiteCatalyst Optimizely Web Trends Hitwise ComScore Compete.com Authority Labs

Email Marketing

Pardot MailChimp CampaignMonitor Salesforce Database/CRM Email Systems

Web Development

Adobe Photoshop Illustrator InDesign SQL MS Visio OmniGraffle GitHub Atlassian Jira BaseCamp WordPress SquareSpace HTML CSS JavaScript

Office Applications

Microsoft Office: Word Excel PowerPoint Outlook Project

Apple Pages Keynote Numbers Adobe Creative Suite WebEx GoToMeeting

Social Media Marketing

Facebook Twitter LinkedIn Pinterest Instagram YouTube Video Advertising Hootsuite Radian6 Percolate MeltWater Mention Buffer

SKILLS & CAPABILITIES

Executive Leadership • Investor Relations • Business Development • Strategic Partnerships • New Business Launch • Venture Capital Financing • Presentations • Digital Marketing • Social Media Strategy • Branding & Rebranding • Business Strategy • Market Strategy • Marketing Automation • Customer Value Proposition • Corporate Communications • Media Relations • Product Evangelism • Public Speaking

EDUCATION

Associate’s Degree – Theology RHEMA BIBLE TRAINING COLLEGE, Broken Arrow, OK

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