VP of Marketing

OMAR ALBERTELLI

847-***-****; ****.**********@*****.***

LinkedIn: http://www.linkedin.com/in/omaralbertelli

PROFILE

My unique background includes leading marketing organizations, driving the sales function, defining channel strategies across multiple industries, and championing the client through account management. With 25+ years of working with B2B and B2C enterprises, as well as small businesses and start-ups, I have had the opportunity to lead cross-functional teams, define strategic objectives and execute integrated marketing programs that launched new products and exceeded.

• B2B and B2C Marketing

• Channel Marketing and Sales

• Product Launches and Campaigns

• Demand / Lead Generation

• Marketing Mix Management

• Messaging and Brand Management

• P&L Management

• International and Regional

• Strategic Planning and Operations

EXPERIENCE

Revenew Mar 2012 – Present

VP of Marketing

Implemented and leading demand generation to 3x the sales pipeline, developed an ROI based integrated marketing strategy to measure and accelerate conversion, introduced product marketing and sales enablement for optimized customer engagement, and developed demo environments that mapped use cases.

• Demand Generation – Developed and leading the execution of company’s go-to-market efforts to maximize ROMI and manage customer marketing through out life and sales cycle (Salesforce / Pardot, paid search, display ads, email nurture campaigns, events, segmentation)

• Developed Sales Enablement and Product Marketing Tools – Created and enhanced sales qualification and discovery tools, discovery questionnaire, product differentiators and messaging, use case environments, and competitive overviews

VP of Sales and Customer Success

Led the creation of, and executed disruptive sales strategies for rapid scale and growth that resulted in an increase of 3x revenues and 10x client list.

• Disruptive Sales Strategies – Evolved the selling strategy to leverage industry Buying Groups and Associations with contracts that offered both manufacturer and reseller benefits

• Explosively Launched Industry – Exponentially grew existing and new verticals (Video / Audio / Home Automation / Automotive Electronics) in order to increase the market size

• Enhanced Technology Platform – Sold and led successful launch of API integration into POS

SAVO Group Jul 2011 – Jan 2012

VP of Corporate Marketing

Created and led a corporate marketing team that strategically executed lead generation programs (email, event, social, digital, PR, etc.), evolved corporate messaging and branding for consistent sales execution, and established an overall strategic planning process that ensured transparency and improved cross-functional alignment.

• Demand Generation – developed digital and social platforms and programs for lead generation; implemented analytics to optimize, monitor, and measure success; and launched revenue analytic tools for source tracking and measurement of lead conversion time

• Messaging and Branding – implemented social listening tools to define positioning and messaging used in development of sales materials, collateral, and web site. Additionally evolved branding for increased “human” element across all touch points

• Strategic Planning – created a planning and execution oriented framework achieving lead gen and thought leadership objectives by implementing foundational tools, templates, and agency eco-system

NOKIA NETWORKS (acquisition of Motorola Networks) Apr 2011 – Jul 2011

Head of North America Marketing Communications

Strategically redefined post-acquisition regional marketing tools and planning process to elevate individual tactics into a business-driven marketing strategy that optimized communication tools and customer impact.

• Marketing Mix – optimized marketing plan to ensure mix synergy through content alignment and metrics, evolved event presence from traditional booths to proprietary engagements, and optimized customer and employee communications to ensure message consistency

• Customer Engagement – integrated multiple newsletters into one, aligned databases for lead generation and opt-out compliance, and implemented tools to measure impact and message relevance

• Strategy and Operations – lead the regional marketing planning effort to align changing industry conditions, acquisition, and 46% marketing budget reduction with the new business requirements

MOTOROLA Aug 1997 – Apr 2011

Director of Americas Marketing – Network Infrastructure Business

Created and managed the regional field and brand marketing activities by establishing a thought leadership position in the region and defining consistent messages across all elements of the marketing mix.

• Regional Strategy and Global Operations – identified marketing gaps and inconsistent messaging in market and then developed regional marketing solution based strategies that consistently positioned Motorola as a thought leader in high speed wireless broadband technology

• Messaging Strategy and Brand Management – managed marketing communications activities to ensure that Motorola is positioned in a clear consistent manner – on-line, at events and in sales tools

• Acquisition by Nokia Siemens Networks – led global work streams with representatives from both companies in media, brand, campaigns, events, sales tools and marketing operations / planning

Director of North American Marketing – Home & Networks Business

Focused the North American brand strategy and the regional marketing role by redefining strategic brand platforms, creating tools for B2B sell-in and aligning product solutions with brand positioning.

• Regional Brand and Market Segment Strategy – developed a comprehensive marketing strategy to consistently link sales objectives, product marketing activities, and brand messaging platforms

• Solution Launches and Sell-in Tools – developed innovative advertising, micro-sites and sell-in tools that uniquely positioned Motorola solutions with its operator’s business objectives

• Marketing Mix Management – evaluated, and restructured advertising and trade show investments to maximize interactive, social media, and CRM opportunities that drove regional business objectives

Prior Experience: Motorola Mobility

Director of Global Marketing Operations

Senior Manager of Latin American Strategy & Operations

Senior Manager of North American Promotions & Sponsorships – NFL, Indy Car, House of Blues, Pepsi

National Marketing Manager – AT&T, Verizon, Cricket, RadioShack

Western Regional Field Marketing Manager

Account Executive - AT&T Wireless

ALLSTATE CELLULAR 1993 - 1997

Entrepreneur, Partner-in-Profit

Built and led the unprecedented growth of a cellular retail start-up to $4M+ per year through innovative business and compensation models that employed 40+ salespeople.

USWEST CELLULAR, SILO ELECTRONICS, FUTURE SHOP, Sales Associate 1989 - 1993

EDUCATION

NATIONAL UNIVERSITY, San Diego, California (M.B.A. – Marketing and Finance) 1996 – 1999

UNIVERSITY OF CALGARY, Calgary, Alberta, Canada (B.A. – Psychology) 1985 – 1989

Contact this candidate