Sales Marketing

Carol Foote

*** ******* *****, *******, *******, M1C 2X5

416-***-**** ******@*******.***

A highly motivated marketing and sales professional with proven skills and experience in all areas of marketing strategies. Specializing in Marketing Automation, CRM Management, Digital Lead Generation, Channel and Field Marketing.

Professional Experience

[24]7 – Current Position

Director, Sales Operations

[24]7 is now the parent company of IntelliResponse, since the acquisition in November 2015, I have been working with both organizations to help merge the marketing and sales departments as well as their various software platforms such as Salesforce and Marketo. As Director of Sales Operations priorities include:

- Being the strategic drivers for sales executives

- Manage and govern improvements across [24]7’s sales productivity levers

- Manage and leverage the use of next generation sales automation and CRM platform

- Manage Sales performance measurement

- Manage onboarding and sales enablement

- Maintain strong relationship with the Marketing department

With many years of marketing experience, I am excited to join the Sales Operations team and leverage my knowledge and expertise to help build the best sales organization possible.

I will continue to work very closely with marketing to share my knowledge and contribute to the understanding of best practices and emerging trends.

IntelliResponse Systems Inc a [24]7 Company – 2010 – 2015 (Current Company)

As Sr. Marketing Programs Manager of a web-savvy software company whose technology empowers customer-focused organizations to address their customers' online questions via any channel. Our marketing department is responsible for 60% of the company's overall sales and growth.

Responsibilities Include:

- Develop and oversee all lead generation campaigns through the various channels

- Develop and oversee creative marketing campaigns across all digital channels

- Growth, cleanse and maintenance of our Salesforce CRM

- Salesforce.com administer

- Implementation, strict management and usage of our marketing automation platform

- Marketo power user

- Budget management and spend that continues to grow year over year

- Reporting and analytics across all areas and platforms of marketing

- Content creation and usage

- Website re-design and updates

- Develop, oversee and manage creative design team

- Vendor management and co-branded marketing

Details of key areas:

Campaign Management – Strong focus on design and implementation of email marketing initiatives. Oversee and mange all other areas of digital marketing including Social Media and SEO.

Marketing Objectives – Design, plan and executed strategic marketing plans. Manage budget and spending within forecasted financial plan. Complete analyze and convey monthly ROI reports. Lead in the development and execution of key marketing programs, including trade shows, webinars, e-mail and digital campaigns and thought leadership programs.

Marketing Communications - Oversee development and management of the company website. Prepare marketing communications and sales support materials for both internal and external use, including written material, presentation material, marketing proposals and customer communications.

Media Communications – Manage the preparation and distribution of press releases and media advisories. Maintain accurate and up-to-date media distribution lists and media relations.

National Instruments Electronics Workbench Group 2004 - 2010

As Marketing Manager of an International market leader that develops and delivers circuit design software for electrical engineers, responsibilities included:

Direct Print and email Marketing - Designed and deployed B2B & B2C domestic and International marketing Initiatives. A fervent daily focus on email marketing.

Business Development - Increased direct marketing and email campaigns by 60% over previous years. Generated 80% increase of in-house prospects using several communication channels. Facilitated marketing programs resulting in sizeable Increase to web traffic.

Social Media – Large focus on the emerging market of Social Media.

Event Management – Managed 3 to 5 tradeshows and conferences yearly. Organized internal product focus Webinars, seminars and customer training as well as all other lead generating events. Oversee the planning of internal distributor and sales conferences.

Marketing Objectives - Designed and executed strategic sales marketing plans by quarter. Aided in the creation and deployment of yearly product launches. Maintain company forecasts of 20% increase per year.

Marketing Communications - Oversee the creation of all company communications including website, brochures, whitepapers and monthly e-Newsletter.

- Vender Management.

- Maintain and managed and crew internal CRM system.

- Managed the usage of marketing automation platform (Eloqua)

INEA Corporation 2001 - 2004

Promoted to Marketing Coordinator

As part of a growing corporation that specialized in performance software for bank and trust companies duties included:

Implementation of effective sales tool and training of sales team on its use

Work closely with sales to develop and execute lead generation opportunities and follow up programs

Coordinate advertising and direct marketing campaigns including case studies & brochures

Coordinate marketing actives including tradeshows, client forums, Web casts, seminars and briefings

Work with outside agencies to develop and create campaigns such as Microsite and press releases

Collaborate with agencies to create and design new corporate branding and direct mail pieces

Competitive Intelligence, direct contact for sales and pre-sales, competitor inquiries and research

Executive Assistant CEO/President, COO and VP Finance

(Acting Office Manager)

Administrative office duties including official company correspondence, office maintenance etc.

Prepared RFP and NDA documents, training and orientation materials

Organized all company functions including meetings, employee offsite and social gatherings

Managed domestic and international travel

Completed and processed expense reports

Researched and implemented cost savings comparisons

Liaison between partners, distributors and outside vendors

Assisted departments such as HR, QA, Marketing and Training

General Motors Acceptance Corporation 1996 - 2001

Customer Service Specialist

Primary communications liaison between GMAC and both customers and dealerships

Ensuring finance and lease transactions are facilitated with the highest level of customer satisfaction

Implement & supervised pilot programs designed to improve interoffice communications and efficiency

Worked closely with supplementary departments such as Maturity, Terminations and Collections

Training of new employees

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