TIMOTHY B VAUGHAN
Accomplished professional sales executive experienced in developing and implementing strategic selling programs that generate new revenue, reduce expense and increase profitability. Leverage long-standing business relationships with creative problem solving ability to expand markets, launch new products and retain and grow existing accounts. A trusted leader, highly successful in differentiating a company within competitive markets by building, mentoring and training productive sales and customer service teams. Utilize Salesforce.com, CRM and successful in all B2B.
AREAS OF EXPERTISE
Sales Program Development
GBS ENTERPRISES, INC., Atlanta, GA 2014-present
A provider of furniture protection programs and “top of the bed” bedding products.
Vice President, Sales
Develop and execute sales strategies to identify potential customers in targeted markets. Establish relationships with key decision makers with prospective accounts.
Within the first three months on the job, leveraged existing business relationships to secure sales appointments with several of the largest furniture retailers in the U.S.
GUARDIAN PRODUCTS, INC., Atlanta, GA 2002-2014
A national provider of service warranties and consumer products in the furniture industry.
Vice President, National Accounts and Retailer Relations (2011-2014)
Promoted to sell products and services to the largest furniture retailers in the U.S.: Crate and Barrel, Stickley Furniture, Star Furniture, Gardner-White, Bob’s Discount Furniture and The RoomPlace. Facilitated high-level sales presentations to key decision makers at major retailers. Conducted product and program training for retail sales forces and customer service departments. Prepared proposals and negotiated contract agreements.
During tenure in job, retained 100% of accounts and grew incremental business 40% by providing increased training at the store level and by conducting on-going business reviews with top retail managers.
Successfully secured a $6 million contract with Bob’s Discount Furniture, a 44 store chain, by influencing their leadership team to move from a leading competitor to the Guardian brand. This transaction represented the single largest sale in Guardian’s history.
Partnered with a chemical provider to launch a “green” furniture protection product that generated $3 million in sales, enabled Guardian to secure seven of the “Top 100 Retailers”, reduced stain removal expense $200k and provided the consumer with an easy and immediate stain removal solution.
Established the company’s first business relationship with Crate & Barrel by influencing their merchandising team to introduce Guardian’s furniture protection program.
Trained the customer service reps on operating best practices to help position Guardian as a leader in customer relations and to enhance the effectiveness of the sales team.
TIMOTHY B VAUGHAN Page Two
GUARDIAN PRODUCTS, INC. (Continued)
Vice President, Sales (2002-2011)
Managed the volume of 12 distributors and their independent representatives, working with large and small accounts such as Hanks Fine Furniture, Furniture Outlets USA, Sleepy’s and Marlo Furniture. Recruited, hired and trained three distributors and multiple independent reps. Led the development and implementation of all training efforts for the national sales team with two training managers. Partnered with the national sales team on sales presentations.
Instrumental in retaining more than 90% of existing accounts, generating $2 million in new revenue and delivering a 40% increase in existing business.
Collaborated with the marketing team and secured executive level buy-in to develop new service contracts and pricing strategies, which facilitated revenue growth and enabled the company to maintain a competitive lead in the market.
Minimized the company’s exposure and reduced expense 20% while maintaining sales volume by evaluating the service contract and identifying opportunities to reduce warranty inclusions.
STAINSAFE COMPANIES (currently Uniters), Atlanta, GA 1998-2002
One of the world’s top names in the manufacture of care products for furnishing materials.
Vice President, Sales/Marketing
Led 25 independent reps and independently sold sales and service agreements to national retailers.
Landed such accounts as American Furniture Warehouse, Thomasville, Homemakers and Rich’s/Macy’s.
GUARDSMAN PRODUCTS, INC., Atlanta, GA 1995-1998
A leader in furniture care offering a complete line of furniture products and service warranties.
Eastern Regional Manager
Oversaw the efforts of 11 sales reps from 11 states.
EDUCATION & PROFESSIONAL DEVELOPMENT
BS, Communication, Boston University of Public Communication, Boston, MA
Dale Carnegie Public Speaking Certification
Integrity Selling Certification
Life Insurance License
Extensive World Travel